JOICO Europe

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JOICO Europe JOICO Haircare

07/10/2026

Step into a Haircare Dream with K PAK Color Therapy. šŸ’›

A dreamscape where damaged hair feels restored, colour stays vibrant and protected, and every treatment leaves hair looking healthier, shinier and strongerā˜ļøāœØ

Because the best kind of gift is one that gives your hair extra love.

Ready to enter your JOICO dreamscape?

Take the quiz via the link in bio and discover which is yours!

06/10/2026

LumiShine Demi Liquids or Permanent? šŸ‘€
One’s here for a good time, one’s here for a long time… and both understood the assignment✨
Two formulas, two different approaches, onne shared love for incredibe shine!

How well do you know your LumiShine? Drop your answers below ā¬‡ļø

If you got them all right, congratulations… you officially speak colourist

05/10/2026

came to the chair ready for something bold, vibrant and unmistakably her. 🧔

With LumiShine Permanent, she went from ordinary to extraordinary, embracing a colour that brings her most vibrant self to life.

Because great colour starts with a vision, a conversation and a colourist who knows how to make it happen.

Real client. Real hair journey. Real transformation.

With LumiShine Permanent, Luna’s transformation is a reminder that beauty lives in the everyday, and every client deserves their main character moment. šŸ™Œ



Hair: & .murseli
Photography & Videograph: &
Styling:
Make-Up:

02/10/2026

Celebrate your shine in every shade.

This year, we’re raising our glasses (and our brushes) to celebrate 10 years of LumiShine Color. A decade of colour innovation, creative expression and the signature shine that has become synonymous with LumiShine.

Powered by bond building Keratin technology and gentle, low ammonia formulas, LumiShine was created to give colourists the freedom to create beautiful, radiant colour while caring for the hair.

From bold transformations to the most nuanced shades, 10 years of LumiShine is 10 years of colour worth celebrating.

Here’s to the colourists behind the chair, the shades they create and the shine they bring to every transformation.

We’re excited to announce that…entries for the JOICO Color Talent Award 2027 are officially OPEN.A celebration of creati...
01/10/2026

We’re excited to announce that…
entries for the JOICO Color Talent Award 2027 are officially OPEN.

A celebration of creativity, technique and individual artistry, the competition invites emerging colourists to showcase their vision across three categories, each offering a unique opportunity to reinterpret colour through your own creative lens.

Explore the categories, discover the moodboard briefs and find out more about the prizes by swiping through the carousel.
Entries are now open via the link in bio.

Your vision. Your artistry. Your colour story.

30/09/2026

Fall is calling and is answering with Rich Aubergine!
The perfect blend of dark red and violet, this shade feels tailor made for the season ahead.

Would you try Rich Aubergine this fall? Save this formula for your next salon appointment and embrace THE fall hair color.

Roots: Vero K-PAK Color 5RM (40g) + INRR(5g) with 10Vol
Ends: Vero K-Pak 5RM (30g)+ 6RC(10g) +INRR(5g) with 20 Vol
Finish with Dream Blowout Glass & Defy Damage Shield

29/09/2026

Enter a world where hair dreams come true, welcome to JOICO Dreamscapes.
Ā 
Immerse yourself into the magic of Moisture Recovery.

Crafted to deeply hydrate dry hair all day long, leaving them smooth, silky and beautifully refreshed.
Ā 
Ready to uncover your JOICO Dreamscape? Take our online quiz & find your favorite beauty bag at select JOICO salons.
Ā 

28/09/2026

Discover the therapy your hair has been waiting for!
K-Pak Color Therapy helps reconstruct and strengthen hair, while keeping color vibrant and results lasting longer.
So you can own every moment with hair that looks as confident as you feel ā¤ļø

Power meets rebellion in ā€œEvokeā€ šŸ–¤Created by Senior Creative Color Artist EMEA   this collection explores a dystopian vi...
24/09/2026

Power meets rebellion in ā€œEvokeā€ šŸ–¤
Created by Senior Creative Color Artist EMEA this collection explores a dystopian vision of femininity, bold, fearless, and impossible to ignore.

Sharp cuts, undone textures, and muted tones come together in looks that feel raw, modern, and deeply empowered.

A statement of strength. A vision of confidence. Pure creative force.

Sponsored by

Hair:
Styling:
Make-Up:
Photography:
Products:

23/09/2026

Where coffee-inspired aesthetics meet luminous color. Blended to perfection. Celebrating 10 years of Lumishine in style and elegance.

Something truly special is brewing… stay tuned! ā˜•

Adres

Grasbeemd 4
Helmond
5705DG

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