AYianni

23/04/2022

Het Het en dan kan het wel leuk leuk 🥰 en en dan dan dan vanavond vanavond even laten zien hoe hoe is de nieuwe kerk ⛪️ en dan vanavond vanavond even even vragen 🧐 de de de Oudestraat ik het het huis huis 🏡🏡 en en dan dan vanavond vanavond even even even vragen vragen 🧐🧐 en dan dan dan vanavond even even even even vragen vragen vragen 🧐

26/04/2021

Last week I had the pleasure to meet up with Dan and Peter from the advertising agency Studio 411 in Cologne. For a change I was the center of attention during a photoshoot for my own website instead of working on client projects. A Covid-quick-test made sure all was save so we didn't need to wear masks.

Big thanks for the fantastic sets and great ideas.
Looking forward to continue working together.

01/08/2020

Improve your strategy

02/06/2020

'Brands Are Really Going To Be Judged.' Companies Are Walking a Tightrope During the COVID-19 Pandemic

Time.com summarising the impact of Covid-19 on brands, their campaigns and communication.

https://time.com/5814509/coronavirus-marketing/

Some are finding ways to stay relevant, others are sparking outrage

18/01/2020

UX Writing - in the rise in 2020.

Copy is a crucial part of the overall user experience, but all too often is left as an afterthought. It is very important to design products with a clear and consistent content strategy in mind.

UX writing is different from marketing text, it is responsible for a compelling microcopy, all text that appears on a user interface, from CTA buttons and error messages, to form fields and menu titles. It’s an integral part of the design process, conducting user research and establishing a voice for the brand. Remember how brands need to start telling a memorable story? Well, microcopy plays a huge part in that, too.

Major players like Facebook, Google and Amazon already have UX writers in their design teams, and we have a feeling that more and more companies will start to follow suit in 2020.

18/01/2020

UX and the psychology of storytelling

Nowadays UX is expected and not just a bonus. These days, a frustrating user experience will quickly have consumers going elsewhere—there’s enough choice on the market to not have to put up with clunky interfaces and complex navigation systems! Thus, brands need new ways to stand out: seamless UX coupled with a memorable backstory.

In 2020 and beyond, UX designers will not only incorporate storytelling principles into the UX process; they’ll also work with brands to design products that actually tell a story.

Storytelling is a powerful tool for understanding, communicating, and inspiring ‘human-ness’ in UX research and design. Incorporating storytelling into the user research process, for example, can help you to better understand your target audience. At the same time, UX design can be used to tell the user a story—marking the difference between a pleasant, satisfactory experience and a truly unforgettable one.

16/01/2020

If you want someone to know what you stand for, it should be displayed in everything you do, spoken or unspoken, written or unwritten, explicit or implicit.

We love it when we see a 100% effort to get brand right, and we’re over the moon when clients get it.

05/12/2019

Great article on how „Collaboration is the key“ and the work on a project is a dialog. Diverting from common methods and not using polished high end technologies and programs opens space for creativity and innovation.

Mexican architect Tatiana Bilbao refuses to produce computer visualisations of designs still in progress. She says that making collages helps her to develop more exciting buildings.

07/11/2019

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

Very interesting research paper.

In the field of corporate rebranding, which is an emerging area of research, the literature consists largely of descriptive case studies that are scattered across diverse contexts. These studies take divergent theoretical perspectives that often inform only aspects of rebranding, leaving researchers and managers without a comprehensive understanding of the corporate rebranding process. In adopting a holistic theory of corporate rebranding to organize a review of the literature, this study aims to present an integrated review of the major enablers and barriers to corporate rebranding, with special attention to contextual factors.

https://www.researchgate.net/publication/259550138_Corporate_Rebranding_An_Integrative_Review_of_Major_Enablers_and_Barriers_to_the_Rebranding_Process

You weren’t supposed to find this place! No worries though. Try using the search box above to find your way out, or head back to the homepage.

24/10/2019

Dutch Design week is running in full speed. Very inspiring exhibitions again this year. We very much recommend to have a look around, especially in Strijp-S and the Design Academy Grad Show.