MY.GAMES

MY.GAMES MY.GAMES is a leading European publisher and developer headquartered in Amsterdam. The company develops games for mobile, PС, and console platforms.

War Robots, Hustle Castle, Rush Royale, Left to Survive, and many other games are produced by MY.GAMES. The company unites over a dozen development studios, and a strong team of specialists working together from across the globe.

This hits different: MY.GАMES is turning 7 🎉Why have a birth-day when you can have a full birth-month? All through June,...
01/06/2026

This hits different: MY.GАMES is turning 7 🎉

Why have a birth-day when you can have a full birth-month? All through June, find tons of gifts, rewards, and surprises on the MY.GАMES market and in your favorite games like War Robots, Rush Royale, Hustle Castle, and more.

Thank you for being a part of the journey. You rock!

If your game never gets harder, it’s boring. If it gets too hard too fast, it’s frustrating. So big brains of gamedev ca...
28/05/2026

If your game never gets harder, it’s boring. If it gets too hard too fast, it’s frustrating.

So big brains of gamedev came up with three core types of difficult curve:

📈 The linear curve. Best for games where the goal is consistent pressure. Challenge increases gradually as the player gets deeper into the game session. The grind never stops.

🪜 The staircase. The industry standard for pacing. Introduce a mechanic (the spike), give the player time to get good at it (the plateau), test them with a boss, and then repeat the loop.

👑 The power fantasy. The curve actually goes down. As the player unlocks better gear and skills, they eventually outpace the enemies. Totally unstoppable and loving it.

Which difficulty curve do you prefer?

26/05/2026

Animals are a big part of your adventure in Hela: Of Mice & Magic.

Some are here to teach you a new skill or become friends. Others can be... less friendly, so to speak 🫣 But all of them play a role in your explorations.

Hela: Of Mice & Magic is coming in 2026. Wishlist it on your platform of choice!

If a barrel is red, it explodes. If a ledge is yellow, you can climb it. If the loot is purple, it’s going on Reddit. Co...
22/05/2026

If a barrel is red, it explodes. If a ledge is yellow, you can climb it. If the loot is purple, it’s going on Reddit.

Color coding is a part of in-game UX design. It’s universal guardrails to help your players quite literally read the room. Sometimes, games also use colors to bamboozle players into walking into the trap.

What do you think of the current palette?

Player types might sound like a funny horoscope for your Discord, but they really help you say “no” to things that don’t...
19/05/2026

Player types might sound like a funny horoscope for your Discord, but they really help you say “no” to things that don’t serve your game.

-> If you're targeting Achievers but have no progression system, you have a retention problem.

-> If your core audience are K!llers, skip the fishing minigame and don’t invite scope creep.

-> If you’re building a trailer for Explorers, replace itemization with a secret location or an Easter egg.

Use this cheat sheet to align on who you’re building for.

Artists want the game art to be as elaborate as they imagined. Developers want to simplify that art to keep the game run...
15/05/2026

Artists want the game art to be as elaborate as they imagined. Developers want to simplify that art to keep the game running fast. The balancing link between them is the Technical Artist.

Technical Artists make sure your game looks fantastic without melting the hardware.

We’ve gathered an essential Technical Artist toolbox. What else would you add to the list?

12/05/2026

Tune in for Martian Robotic Games, live from Mars 🤖

Watch two elite Titans, Bersagliere and Atlas, collide in the new War Robots trailer. Who are you betting on?

❌ The game needs to be fun so people spend money✅ We need to optimize the Core Loop to increase ARPU and LTVKeep this ch...
07/05/2026

❌ The game needs to be fun so people spend money
✅ We need to optimize the Core Loop to increase ARPU and LTV

Keep this cheat sheet at your side to speak game dev fluently. What necessary terms would you add to the list?

04/05/2026

This is the way.

The Star Force Day event has landed in Rush Royale! Dive into a galactic journey of daily missions and exclusive rewards before May 11.

Will you be the one to recruit the Dark Moloch unit?

01/05/2026

until we meet on a daily sync again 🫡

Adres

Amsterdam

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