07/03/2026
Here are some chocolate trends I’ve noticed looking at my stash from Chocoa (and remembering what I saw in person at the festival):
☕ Supremacy of TEA, COFFEE & RUM inclusions 🥃
The bestsellers, the must-haves, the conversation starters.
People don’t stop at the trendy matcha and hojicha anymore, but venture further into oolongs and lapsang souchongs. Coffees are never anonymous: the partnership with a local roaster is a given on the packaging. And how not to love rum bars? As always, the choice is to highlight local producers for the quintessence of single-origin bars that celebrate the roots of their creators.
🌍 AFRICAN ORIGINS defeat all prejudices 🌴
From Ivory Coast to Malawi, from Cameroon to Ghana.
Specialty cacao is not relegated to specific terroirs anymore, but it’s born in the hands of farmers who care (no matter where they are in the world). Lots of chocolate made with cacao from different African countries demonstrated complex flavor profiles, aromatic nuances, intense fruitiness and the absolute lack of defects. Excluding African origins from the specialty conversation is so 2017!
🍫 100% BARS (but with a twist) 💯
Never a dull moment, even without the sugar.
Goodbye tasteless and brittle cacao bars! Now even the 100% come with twists and turns to entertain and keep attention high, from added cacao pulp to cocoa nibs sprinkled on top. Both texture and flavor can’t be left to chance when it comes to these delicate bars. And the cacao has nowhere to hide here, so it must be excellent.
☕ CEREMONIAL CACAO is everywhere ✨
Love it, hate it or debate it. But it’s here to stay.
“Our customers constantly asked for it, so we gave it to them”. Chocolate brands that never even thought about having ceremonial cacao in their assortment, this year had it proudly displayed and advertised. Easy to make (it’s 100% pure cacao paste after all) and trendier than ever, ceremonial cacao grabs a new audience that can be extremely fruitful for chocolate makers.
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