droog

droog is a place where you can shop (online), eat, drink, work, meet and think. The entire building (plus garden!) is open to the public.
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Situated in five historic buildings in the centre of Amsterdam, is more a labyrinth than just a simply beautiful building. Each of the spaces have their own unique character, but all reflect the design sensibility that Droog brings. Come have a coffee, breakfast, lunch, or drinks in our restaurant or join our programme of exhibitions and events.

Do Break is a vase that only becomes beautiful once you drop it. Plain and simple at first, it transforms on impact into...
27/05/2026

Do Break is a vase that only becomes beautiful once you drop it. Plain and simple at first, it transforms on impact into a unique craquelé pattern. Don’t worry — the hidden rubber lining keeps everything together, so it cracks but never completely falls apart.

Every throw creates a different result, making each vase one of a kind. Part experiment, part destruction, part decoration — Do Break turns breaking something into something strangely satisfying.

Do Break by Frank Tjepkema and Peter van der Jagt, 2001▫️

Guixé brought his playful spirit to the Do Create project with Do Frame — a simple roll of adhesive tape printed with or...
19/05/2026

Guixé brought his playful spirit to the Do Create project with Do Frame — a simple roll of adhesive tape printed with ornate golden frames.

The idea is wonderfully straightforward: instead of hanging a real frame, you just tape one onto the wall around whatever you want to highlight, whether it’s a poster, a photo, a child’s drawing, or even a handwritten note.

The design plays with illusion and decoration in a light.

Just stick it on, frame your favorite things, and instantly make the ordinary feel a little more special.

Do Frame Tape by Martí Guixé, 2000▫️

12/05/2026

Hear moving people closer🔸▫️

Inspired by the light-changing magic of butterfly wings, The Virtue of Blue transforms solar technology into something p...
06/05/2026

Inspired by the light-changing magic of butterfly wings, The Virtue of Blue transforms solar technology into something poetic and alive. Made from 1,850 solar butterflies, the chandelier absorbs sunlight during the day and glows softly at night.

Blending beauty with function, the design reveals the hidden elegance of clean energy through a floating cloud of light and movement.

The Virtue of Blue by Jeroen Verhoeven & Studio De Makers Van, 2013▫️

Up close, the magic happens. Intricate patterns trick your eyes into seeing texture, softness, even a bit of wear, as if...
27/04/2026

Up close, the magic happens. Intricate patterns trick your eyes into seeing texture, softness, even a bit of wear, as if the chair has lived a whole life already. But this chair was actually made from a single sheet of laser-cut stainless steel.

It’s all done with incredible precision, turning a tough, industrial material into something that feels surprisingly warm and almost handmade.

Hard steel pretending to be soft and familiar, and creating the illusion of layers is what makes it so special.

Chair of Textures by Frank Tjepkema, 2006▫️

Instead of opening doors or pulling drawers, you simply push your things straight into this cabinet’s wooden surface. Bi...
24/04/2026

Instead of opening doors or pulling drawers, you simply push your things straight into this cabinet’s wooden surface. Big, small, round, or oddly shaped — everything finds its place in this flexible wooden grid.

As you press objects into the front, the rods gently shift and pop out the back, almost like the cabinet is reacting to your touch. It stretches, adjusts, and reshapes itself with every item you add, turning storage into a hands-on, satisfying experience.

It’s not about perfect order: it’s about interaction, curiosity, and leaving your own touch on the piece.

Push and Store Cabinet by Chung-Tang Ho, 2006▫️

Fruit Tray Sculpture made from thermo-formed PMMA plastic, bubbles up into a playful terrain of peaks and dips, like a f...
15/04/2026

Fruit Tray Sculpture made from thermo-formed PMMA plastic, bubbles up into a playful terrain of peaks and dips, like a funky egg tray.

It’s not just showing off, though. This piece knows its purpose: cradling fruit in style while letting air flow freely around it, keeping everything fresher for longer.

With its bold curves and minimalist charm, it turns any tabletop into a mini art scene, effortlessly blending function with flair, and always ready to steal a little attention.

Fruit Tray Sculpture by Richard Hutten, 1995▫️

‘UP’ movemenet focused on increasing the value of unsold products (“dead stock”) by redesigning them. The first collecti...
02/04/2026

‘UP’ movemenet focused on increasing the value of unsold products (“dead stock”) by redesigning them. The first collection bacm in 2011 used products supplied by Makro, van Gansewinkel, Vlisco, Royal Leerdam, and Mediq.

UP reaches sustainability through upcycling, redesign, and creative reinterpretation. Instead of letting products lose value over time and become waste, Droog reinvents them, adding new function or aesthetic value to bring them back into circulation.

The launch included a conference in Amsterdam where designers, industry experts, and sustainability professionals discussed the challenges of reusing unsold goods, including financial, legal, and market-related issues.

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Redesigns initiated by UP, to name a few:

▫️Stools by Studio Droog (supplied by Makro Netherlands)
▫️Trays by Comittee (supplied by Makro Netherlands)
▫️Tray by Studio Droog (supplied by Makro Netherlands)
▫️Toys by Isabel Berglund (plastic tubes supplied by Mediq Suomi)
▫️Snack set by Studio Droog (glass supplied by Royal Leerdam/Libbey Europe)
▫️The Lamp by Jenske Dijkhuis (airplane window provided by 2012Architecten/Air Salvage International)
▫️Tip-up Seat by Studio Droog (printed fabric supplied by Vlisco/Van Gansewinkel Group)

Adres

Staalstraat 7B
Amsterdam
1011JJ

Openingstijden

Maandag 10:00 - 17:00
Dinsdag 10:00 - 17:00
Woensdag 10:00 - 17:00
Donderdag 10:00 - 17:00
Vrijdag 10:00 - 17:00
Zaterdag 10:00 - 17:00
Zondag 10:00 - 17:00

Telefoon

+31202170100

Website

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Wees de eerste die het weet en laat ons u een e-mail sturen wanneer droog nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

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