29/08/2022
Designing a Fan Zone of 60 square meters with more than six functions? We made the impossible possible with our transformative interior design for the official EU Team Liquid Fan Zone!
and longtime partner Dell Alienware have launched The Pro Lab; a groundbreaking global training program to empower professional athletes in the esports industry. To accommodate The Pro Lab and facilitate interaction with the public, AHH and extended their design for Team Liquid’s European HQ Esports Training Facility in Het Platform in Utrecht with a modular Fan Zone. The Zone’s flexible layout will also serve as a merchandise shop for upcoming apparel drops, Team Liquid athlete and talent meet-and-greets, and other events.
Above all, over time the facility will develop into a physical – maybe even exhibition-like – space representing esports. It will become a place where the Liquid Community can come together to celebrate their team with fans and players from all around the world!
Photos by .photoworks