TrendWatching

TrendWatching One of the world's leading consumer trend firms. We guide businesses with meaningful opportunities.

Our in-house teams in Amsterdam, Berlin, Singapore, London, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 300+ spotters in more than 80 countries.

80% of South Africa’s domestic workers have no payslip. That’s the market gap.MAGGI: AI coach, toll-free, trained on rea...
23/06/2026

80% of South Africa’s domestic workers have no payslip. That’s the market gap.

MAGGI: AI coach, toll-free, trained on real traders
AskMandla: WhatsApp payslip in 2 minutes
Serra do Mar: Guarani guides, 15 days a month, mandatory

Save for your next brainstorm. Link in bio.

Hard feelings are becoming content categories. Three organizations proved it.Bleak Week (American Cinematheque): 100 the...
23/06/2026

Hard feelings are becoming content categories. Three organizations proved it.

Bleak Week (American Cinematheque): 100 theaters, 8 countries
Pink Dot: concert out, 20+ storytelling villages in
Canal 13: 90M views on a vertical 2-min soap opera

Save for your next brainstorm. Link in bio.

AI agents aren’t advising anymore; they’re acting.Google: continuous web monitoring, on delegation.Floatboat: your calen...
19/06/2026

AI agents aren’t advising anymore; they’re acting.

Google: continuous web monitoring, on delegation.
Floatboat: your calendar triggers the work.
Robinhood: a virtual card that spends on your behalf.

Save for your next brainstorm. Link in bio.

Consumers know what they should do. The new job is making it feel worth doing.Shiseido: gummy cleanser for a generation ...
19/06/2026

Consumers know what they should do. The new job is making it feel worth doing.

Shiseido: gummy cleanser for a generation skipping face wash.
Natura: fragrances mapped to neuroscience, not just scent.
MyFitnessPal: AI that tells users what to eat next, not what they already ate.

Save for your next brainstorm. Link in bio.

The body is now the sensor.The90 - UV necklace.RunSafePro - radar vest.BioCoach - real-time joint analysis.Three product...
16/06/2026

The body is now the sensor.

The90 - UV necklace.
RunSafePro - radar vest.
BioCoach - real-time joint analysis.

Three products. One signal: continuous data from the body is becoming a baseline expectation.

Save for your next brainstorm. Link in bio.

The best AI tools aren’t smarter. They’re trained on knowledge no one else has. MAGGI → trader wisdom Meta → creator pe...
15/06/2026

The best AI tools aren’t smarter. They’re trained on knowledge no one else has. MAGGI → trader wisdom Meta → creator performance data Realtor.com → full-cost home search

Save for your next brainstorm. Link in bio.

The best donation ask in 2026 requires zero effort from the donor. UNICEF Finland built an ambient sleep album. You stre...
12/06/2026

The best donation ask in 2026 requires zero effort from the donor. UNICEF Finland built an ambient sleep album. You stream it on Spotify. The royalties go to children’s programmes. One in three Finnish adults has insomnia. The audience was already there. Stella Artois moved USD 100,000 of marketing spend into bar tabs. Watch a weekday World Cup match, upload your receipt, get reimbursed. The beer costs the brand. The bar benefits. Currys added 25p at checkout. Half a million daily site visitors. GBP 800,000 already raised in stores. The online version is expected to double that.

Three brands. Same idea: find the moment people already occupy, and put the transaction inside it.

Follow for daily trend signals.

Less is the feature. Three organisations betting on it. Deliberate reduction is becoming the new premium signal in tech....
11/06/2026

Less is the feature. Three organisations betting on it. Deliberate reduction is becoming the new premium signal in tech.

From a French box that only turns itself off to a phone with 12 contacts and no browser, a new category of products is selling less as a feature. The demand for quiet is real. And it’s crossing industries.

Save this for your next big idea. More signals at the link in bio.

Touch grass, by bus? A free shuttle in Utrecht ferries young adults from the city center to the forest for a dose of fre...
10/06/2026

Touch grass, by bus? A free shuttle in Utrecht ferries young adults from the city center to the forest for a dose of fresh air, forest bathing and quiet time.

🔗To share this insight with a friend or coworker, see the link in bio!

Argentinian electronics brand Noblex is giving free TVs to fans whose US or Canada visas were denied, a consolation priz...
09/06/2026

Argentinian electronics brand Noblex is giving free TVs to fans whose US or Canada visas were denied, a consolation prize for missing the 2026 World Cup.

🔗To share this insight with a friend or coworker, see the link in bio!

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