TrendWatching

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TrendWatching One of the world's leading consumer trend firms. We guide businesses with meaningful opportunities.

Our in-house teams in Amsterdam, Berlin, Singapore, London, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 300+ spotters in more than 80 countries.

Travel operators are adding entertainment and art to journeys, stations and tickets.These initiatives make culture part ...
16/10/2026

Travel operators are adding entertainment and art to journeys, stations and tickets.

These initiatives make culture part of the travel experience, giving passengers and visitors something to enjoy along the way.

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Products are addressing different aspects of sunlight, from solar charging to skin protection and targeted UV exposure.S...
15/10/2026

Products are addressing different aspects of sunlight, from solar charging to skin protection and targeted UV exposure.

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Dating and friendship services are adding structure to how people meet.Brands are bringing more focus to introductions t...
14/10/2026

Dating and friendship services are adding structure to how people meet.

Brands are bringing more focus to introductions through fewer matches, organised gatherings or a shared activity.

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AI tools are making existing conversations, announcements and sheet music available in additional languages and accessib...
13/10/2026

AI tools are making existing conversations, announcements and sheet music available in additional languages and accessible formats.

Brands are adding translation and format conversion to existing services, helping more people use the information they provide.

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⚡ NEW: our AI Signals WhatsApp groupAs we prepare for the launch of Serious Shift, a TrendWatching initiative to bring b...
13/10/2026

⚡ NEW: our AI Signals WhatsApp group

As we prepare for the launch of Serious Shift, a TrendWatching initiative to bring busy people like you the biggest AI shifts shaping society, consumers and organizations, we’ve started sharing one essential AI signal every day on WhatsApp.

Do join us!

Health and beauty brands are using biotechnology to address specific compounds, ingredients and contaminants.See What’s ...
12/10/2026

Health and beauty brands are using biotechnology to address specific compounds, ingredients and contaminants.

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Vehicle makers are building flexibility into how their products are configured and used.Campanero’s interchangeable tent...
09/10/2026

Vehicle makers are building flexibility into how their products are configured and used.

Campanero’s interchangeable tent sections let owners change a trailer’s sleeping capacity. Kia’s PV5 Chassis Cab provides a base for specialist commercial bodies. Chery’s forthcoming Stockman combines diesel operation with electric driving in one pickup.

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New rules and standards are changing what happens when customers cancel, face disruption or report harm.New York City: o...
08/10/2026

New rules and standards are changing what happens when customers cancel, face disruption or report harm.

New York City: one-click cancellation, no retention maze.
UK Department for Transport: cancelled train, free switch to any operator.
Same department: rail operators now accredited on handling harassment reports.

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Communities in Mexico, Bolivia and Guatemala are collecting local environmental data and turning it into practical guida...
07/10/2026

Communities in Mexico, Bolivia and Guatemala are collecting local environmental data and turning it into practical guidance.

“HOMEMADE SCIENCE” gives communities a more direct role in collecting and interpreting the information they use to make decisions.

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KFC, Nike and Mill are making wider strategies tangible on a smaller scale.Limited physical formats give businesses a wa...
06/10/2026

KFC, Nike and Mill are making wider strategies tangible on a smaller scale.

Limited physical formats give businesses a way to demonstrate an idea, observe how people use it and learn what might work at a larger scale.

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