16/10/2026
Day 4 of 30days project landing my first $100,000 AI deals
A food product doesn't need a complicated story to make people pay attention.
Sometimes, the strongest idea is showing people how the product fits into their everyday lives.
For Glow Briman's Jollof Base Mixture, I explored a UGC-style advertising concept built around something familiar, making jollof rice without turning the cooking process into a whole day's project.
The creative direction focused on the product, the cooking experience, and the final meal.
That's the beauty of product advertising.
The job isn't simply to make the product look good. It's to help the customer understand why it might be useful to them.
Different product, different audience, different story.
That's how I approach AI assisted advertising: start with the product and the customer, then build the creative around them.
If you're a food or FMCG brand looking for fresh advertising concepts, I'd love to hear what you're working on.
Btw: check my profile video catalogue for the main commercial video