Adejumoke's World

22/08/2019

The conference will include keynote address by Prof. E.E. Osaghae (Former VC, Igbinedion University, Benin) and lead paper presentation by Prof. A. Salawu (North West University, Mafikeng, South Africa).
Parallel sessions will provide participants with an opportunity to present their papers and display their posters. Some of the sub themes include Politics of Poverty, Fundamentalism and Security; Internally Displaced Person, Migration and Xenophobia; Africa and the diaspora; Peace and Conflict Management; Technology, Cyber Security, Cyber Marketing and Electronic-Procurement; Language and Media; etc
The Polytechnic, Ibadan, Nigeria is situated in African largest city. As a participant of the Conference, you will have the opportunity to enjoy the bliss of Ibadan. Looking forward to seeing you!
With Warm Regards.
Dr. O. A. Akinola
Chairperson, Local Organizing Committee
Faculty of Business and Communication Studies,
The Polytechnic, Ibadan, Nigeria.

22/08/2019

Meet our Lead Paper Presenter for the forthcoming International Conference....
Abiodun Salawu is Professor of Journalism, Communication and Media Studies and Director of the research entity, Indigenous Language Media in Africa (ILMA). He has taught and researched journalism for over two decades in Nigeria and South Africa. Prior to his academic career, he practiced journalism in a number of print media organisations in Nigeria.
He has to his credit, scores of scholarly publications in academic journals and books. He is a regular presenter of papers at local and international conferences. He is a co-vice chair of the journalism section of IAMCR and a member of editorial/advisory boards of a number of journals. He is rated by the NRF as an established researcher and he is a member of the Codesria’s College of Senior Academic Mentors.

22/08/2019

Africa’s Economy Needs To Be Sustainably Driven By Technology, Not By “Cosmetic” Economic Activities – Femi Ipadeola

Mr Femi Ipadeola, Dean, Faculty of Business and Communication Studies (FBCS), The Polytechnic, Ibadan has said that Africa’s economy needs to be sustainably driven by technology, not by “cosmetic” economic activities.

He made this assertion on Saturday, August 3, 2019, at the Conference Centre of The Polytechnic, Ibadan during a strategic meeting held with the Publicity Sub-committee of the Local Organising Committee (LOC) in preparation for the FBCS 2019 International Conference slated for August 5-9, 2019.

While discussing the place of technology in Africa, he said, “Technology has always been the engine of economic growth of the western world, which Africa has not maximally harnessed. Most importantly, it is the technology that enhances productivity, the key driver of per-capita growth, which results in better living standards.”

He further submitted, “Before the industrial revolution, economic growth was noticeably discouraging because there was no technology. This is why technology-driven productivity in the industrial revolution has somewhat boosted economic growth in Africa though the rate at which technology is used in achieving this is nothing to be compared with the great achievements the western world has recorded. Concisely, the African continent needs to harness the numerous opportunities inherent in the use of Technology to drive different sectors of the economy.”

“As scholars, we are trying our best with a view to ensuring that we embark on purposeful researches, not forgetting to breed graduates who will be able to drive the continent’s economy with technology, which is why Faculty of Business and Communication Studies, The Polytechnic, Ibadan has organised an International Conference on Technology, Security and Socio-Economic Development in Africa,” he further asserted.

He, therefore, promised that selected scholarly papers from the conference would be published in POLYCOM Journal, a Faculty of Business and Communication Studies Journal, which would be later made available to the general public, especially policymakers and political office holders in Nigeria in particular and Africa as a whole.

17/08/2019

.'s Detention:
Regime's Action Will Heat Up Polity, Says Chief Onitiri | Sahara Reporters
“We have come a long way to achieve this democracy and it should never fail. We implore our judiciary to be courageous, stand firm..."
READ MORE:

- Urges judiciary to defend Nigeria's democracy

17/08/2019

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Regime Unlikely To Let El-Zakzaky Travel Again -Report | Sahara Reporters
A top security official said, “The government is not likely to allow him to travel abroad again, even if the court rules otherwise."
READ MORE:

A top security official said, “With what he has done confirming some of the security reports we had on him already, the government is not likely to allow him to travel abroad again, even if the court rules otherwise."

17/08/2019

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Freezes Former Zamfara Governor Yari’s $669,248, N24.3 Million | Sahara Reporters
The monies are funds allegedly stashed in the personal accounts of the former governor and companies belonging to him, which include...READ MORE:

The monies are funds allegedly stashed in the personal accounts of the former governor and companies belonging to him, which include Kayatawa Nigeria Limited and B. T. Oil and Gas Nigeria Limited.

17/08/2019

SHOULD SOCIAL MEDIA BE REGARDED AS MASS MEDIA?

Social Media is Mass Media....
Yes... This has been less a recognition of the mass adoption of social media technology than a deeper understanding of the way in which social media technology has come to function in society. Initially it appeared that the advent of social media would inaugurate a new media paradigm - one in which users would dominate while corporations and other commercial interests, whose absolute control characterized hitherto existing mass media, would be relegated to a subordinate role. However it has become increasingly apparent, especially in the last two-three years, that social media is more a permutation of mass media than an alternative to it. While this realization might come as somewhat of a disappointment to media democracy advocates, it is certainly good news for marketers. Initially consisting almost exclusively of user-generated content, social media is now largely comprised of professionally generated content from major brand manufacturers and mass media conglomerates. In fact, the way in which social media is now thoroughly enmeshed in all mass media has functioned more to enhance mass media and perpetuate its supremacy rather than disrupt it. Virtually all web content now includes social media "like" and "share" buttons, while all billboard, print, radio and TV ads now refer the public to pages, Twitter handles, and Youtube channels. In this new environment, professor van Daijk argues, the idea that social media is an alternative to or even separate from mass media no longer corresponds to reality. "Facebook is becoming more and more like traditional media. It may be time for advertisers to move on from worrying about how many fans they have to instead explore how many category buyers Facebook can reach, for what cost, and to what effect."
The fact that social media is mass media has positive implications for marketers. It means that there is less of a mystery to social media marketing than many marketers were previously led to believe. It's now clear that, while the user experience in social media is indeed novel, the ultimate aim of the advertiser remains the same as in mass media - namely to expand reach as much as possible among existing and potential buyers. Furthermore, with the economics of social media increasingly resembling those of traditional mass media, advertisers can be sure that marketing opportunities will continue to expand across the social media landscape. In an ironic twist social media, just as the traditional mass media that preceded it, appears to be more a utopia for marketers than for users.