Lagos Creative Enterprise Week

16/03/2026

With so many things struggling for prime spot at the top of the attention ladder, it is quite normal to feel a certain unease when designing and building your brand.

Our masterclass series on branding essentials provides you with the tools to block out the noise and focus on connecting to those that matter. If you build it to truly connect with them, they will surely come.

Our moderator Pauline Soy is a seasoned development communications professional who’s worked with numerous organisations to amplify impact through clear and precise branding and messaging.

Sign up for the masterclass series.

11/03/2026

Branding Essentials Masterclass Series: Creating a Brand Visual Identity That Attracts

Beauty is in the eye of the beholder may work for some, but it shouldn’t be the slogan in branding. You should be going for mass appeal.

The second part of our Branding Essentials Masterclass Series focuses on the psychology behind brand visuals and how to create a visual identity system to stand out from the crowd.

The series is led by industry leaders, Edel Sakwa and Chukwuemeka Anyiam-Osigwe, with Pauline Soy moderating.

Join us on Wednesday, 25 March at 6 p.m. WAT/8 p.m. EAT.

28/02/2026

Deep Dive Into…A Brand Strategy 💦

Branding is the act of making a strong impression. You don’t wing it though: You have a brand strategy to make sure you are clear, consistent and credible.

The brand strategy provides a guide for all within the organisation to speak with one voice, telling the same story of principles, values and reputation, without any deviations. Even when leadership changes, when people come and go, you are known for you.

From logo rules, to templates for documents, to tone of voice, the brand guidelines contribute to corporate governance and enable individuals, companies and organisations achieve objectives. Because consistency in messaging builds trust, and this always shows up in the bottom line.

Never rest on laurels. With every interaction, document, and schedule reviews. Reinvent if necessary, but ensure you stay true to your origin story.

The Branding Essentials Masterclass Series continues on 25 March 2026. Register: https://docs.google.com/forms/d/e/1FAIpQLSdmOUMWNNcwddh8Ft7yND_YRomwLMIiHDSYHT_32m-OHCcSyg/viewform

26/02/2026

Part one of our Branding Essentials Masterclass Series was 🔥

Edel Sakwa and Chukwuemeka Eze Anyiam-Osigwe distilled how the logo is the door, the brand is the whole house.

You build a brand with:
⇥ a clear brand strategy,
⇥ consistent application,
⇥ shared ownership across your team, and
⇥ regular reviews to stay relevant.

We just scratched the surface. We continue part two on 25 March. Register here: https://docs.google.com/forms/d/e/1FAIpQLSdmOUMWNNcwddh8Ft7yND_YRomwLMIiHDSYHT_32m-OHCcSyg/viewform?usp=send_form

20/02/2026

Branding Essentials Masterclass Series: Why Branding Is More Than a Logo

Think of your favourite brand. How does it make you feel? Exactly. ☺️

The first part of our Branding Essentials Masterclass Series breaks down how to capture the core essence of your brand, and how to make your target audience feel.

The series is led by industry leaders, Edel Sakwa and Chukwuemeka Eze Anyiam-Osigwe, with Pauline Soy moderating.

Join us on Wednesday, 25 February at 6 p.m. WAT/8 p.m. EAT. Sign up here: https://forms.gle/dyyyM2jL9kSuQban9

Learn more about LCEW, and https://lagoscreativeenterpriseweek.org

13/02/2026

Branding Essentials Masterclass Series: Introducing Our Facilitator – Edel Sakwa 👏🏽

Visual Communications Leader, Edel Sakwa, has worked with individuals and organisations to develop visual identities and communication products that have led to great visibility and increased brand quality. She founded a graphic design communications agency a decade ago, and has worked with leading private and non-profit organisations.

Join the three-part masterclass series where she takes us through the fundamentals of creating and maintaining a great brand: https://forms.gle/dyyyM2jL9kSuQban9

30/01/2026

The Lagos Creative Enterprise Week (LCEW) brings to you a Branding Essentials Masterclass Series, led by Visual Communications Professional Edel Sakwa and Marketing Communications Professional Chukwuemeka Anyiam-Osigwe, and moderated by Development Communications Professional Pauline Soy.

The series provides creatives with a 360 overview of how to create a successful brand – from conceptualising its visual identity to deepening brand loyalty.

Masterclass 1: Why branding is more than a logo (25 Feb. 2026, 6 p.m. WAT/8 p.m. EAT)

Masterclass 2: Creating a brand visual identity that attracts (25 Mar. 2026, 6 p.m. WAT/8 p.m. EAT)

Masterclass 3: Launching your brand & building loyalty (29 Apr. 2026, 6 p.m. WAT/8 p.m. EAT)

Register here: https://forms.gle/dyyyM2jL9kSuQban9. Complete the form by 20 Feb. 2025.

Learn more about LCEW, and https://lagoscreativeenterpriseweek.org

17/12/2025

Submissions now open for 2026

Open Calls for The Illustration Bazaar 👩🏽‍🎨👨🏽‍🎨🎨🖼️

Calling all illustrators and image makers from , and the to be part of the inaugural edition of The Illustration Bazaar, to be held at Landmark, Lagos, Nigeria on 4–6 April 2026.

The Illustration Bazaar is a celebration of the art and artists of illustration, a platform to show the integral nature of the work in our society.

The Open Calls have now commenced. Limited spots available. Deadline for submission is February 1st, 2026 at 12 a.m.

Submit your proposal through the following links:

Market https://forms.gle/QEbHRAjuWx4s67Bf6

Exhibition https://forms.gle/9cErMLWn438XsKmV8

Installation https://forms.gle/ZTqcdZWT4tAxdJTJ6

We are looking forward to seeing your amazing work.

For more details about The Illustration Bazaar and the Calls, explore the website https://theillustrationbazaar.com/open-calls

17/12/2025

The first edition of is set for April 2026 🙌

Have plans Easter weekend in , ? Now you do! There's The Illustration Bazaar on 4–6 April 2026 at Landmark Centre, celebrating the art and artists of Illustration.

We are taking the designs in books, newspapers, album covers, and television and bringing it to life.

With a buzzing marketplace, talks, exhibitions, and much more, it is certainly a fun-filled celebration for all ages.

Block your calendar and follow us for updates.

Explore the website: https://theillustrationbazaar.com

To partner, email [email protected]

08/12/2025

witnessed the launch of . Learn all about the bold initiative for designers across the country!

07/11/2025

Discover the next wave of Nigerian style! GRID - Grassroot Innovative Designers launches at . aims to showcase fresh, innovative designs from community-based creatives across the nation. This is where raw talent meets the market.

Be the first to see the future of Nigerian fashion—RSVP for the showcase!

Learn more about https://gridng.com

07/11/2025

From runway to revenue. We have the Ejiro Amos Tafiri Brand leading a masterclass on the complex business of fashion. Learn to scale your brand beyond Nigeria, manage production, and implement a profitable retail strategy.

Elevate your fashion brand at !