The Hustle Reality Show

The Hustle Reality Show A Reality Show Empowering Youth and Women in North-West Nigeria.

25/05/2026

๐— ๐—ฎ๐˜๐—ฎ๐—ธ๐—ถ๐—ป ๐—ง๐—ฎ๐—ป๐˜๐—ฎ๐—ป๐—ฐ๐—ฒ ๐— ๐—ฎ๐˜€๐˜‚ ๐—ฆ๐—ต๐—ถ๐—ด๐—ฎ ๐—ฆ๐—ต๐—ถ๐—ฟ๐—ถ๐—ป (๐—”๐˜‚๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ต๐—ฎ๐˜€๐—ฒ) ๐—ป๐—ฎ ๐—š๐—ถ๐—ฑ๐—ฎ๐—ป ๐—ž๐—ฎ๐—น๐—น๐—ผ๐—ป ๐—š๐—ฎ๐˜€๐—ธ๐—ถ๐˜†๐—ฎ ๐—ป๐—ฎ "๐—ง๐—ต๐—ฒ ๐—›๐˜‚๐˜€๐˜๐—น๐—ฒ ๐—ฅ๐—ฒ๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ฆ๐—ต๐—ผ๐˜„" (๐—•๐˜‚๐—ด๐—ฒ ๐—•๐˜‚๐—ด๐—ฒ) ๐—ฌ๐—ฎ ๐—ž๐—ฎ๐—บ๐—บ๐—ฎ๐—น๐—ฎ ๐—–๐—ถ๐—ธ๐—ถ๐—ป ๐—ก๐—ฎ๐˜€๐—ฎ๐—ฟ๐—ฎ ๐—ฎ ๐—™๐—ฎ๐—ฑ๐—ถ๐—ป ๐—๐—ถ๐—ต๐—ผ๐—ต๐—ถ๐—ป ๐—ž๐—ฎ๐˜๐˜€๐—ถ๐—ป๐—ฎ, ๐—ฆ๐—ผ๐—ธ๐—ผ๐˜๐—ผ, ๐—ฑ๐—ฎ ๐—ญ๐—ฎ๐—บ๐—ณ๐—ฎ๐—ฟ๐—ฎ.

๐—ž๐˜‚๐—บ๐—ฎ ๐—ฎ๐—ป ๐—ณ๐—ฎ๐—ฟ๐—ฎ ๐—ณ๐—ฎ๐—ณ๐—ถ๐˜๐—ถ๐—ธ๐—ฎ๐—ฟ ๐—น๐—ฎ๐—น๐˜‚๐—ฏ๐—ผ ๐˜€๐—ฎ๐—ฏ๐—ฏ๐—ถ๐—ป '๐˜†๐—ฎ๐—ป ๐—ธ๐—ฎ๐˜€๐˜‚๐˜„๐—ฎ ๐—บ๐—ฎ๐˜€๐˜‚ ๐˜„๐—ฎ๐—ฑ๐—ฎ๐˜๐—ฎ ๐˜‡๐—ฎ๐—บ๐—ฎ๐—ป ๐—น๐—ฎ๐—ณ๐—ถ๐˜†๐—ฎ ๐—ป๐—ฎ ๐—ด๐—ผ๐—ฏ๐—ฒ ๐—ฎ ๐—ณ๐—ฎ๐—ฑ๐—ถ๐—ป ๐—”๐—ฟ๐—ฒ๐˜„๐—ฎ ๐—ฎ ๐—ต๐˜‚๐—ธ๐˜‚๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ!

Muna matukar alfahari da kyakkyawan kirkire-kirkire, gagarumin kwazo, da juriya da matasan shiyyar Arewa maso Yamma s**a nuna. Wadannan sabbin shugabanni na tabbatar da cewa harkar kasuwanci ita ce babbar hanyar samar da amfani ga al'umma, kawo gyara ga tashe-tashen hankula, da samar da dankon zumunci a tsakanin al'umma.

๐—ง๐—ฎ๐—ณ๐—ถ๐˜†๐—ฎ๐—ฟ ๐—ฎ ๐—”๐—นฦ™๐—ฎ๐—น๐˜‚๐—บ๐—ฎ

๐—ฆ๐—ฎ๐—บ๐—ฎ ๐—ฑ๐—ฎ ๐—”๐—ถ๐—ธ๐—ฎ๐—ฐ๐—ฒ-๐—ฎ๐—ถ๐—ธ๐—ฎ๐—ฐ๐—ฒ ๐Ÿฑ๐Ÿฐ,๐Ÿฌ๐Ÿฌ๐Ÿฌ+: Mun sami gagarumar amsa da sha'awa lokacin da muka bude kofor neman shiga a watan Maris na 2026 daga fadin jihohin guda uku, wanda hakan ke nuna irin gagarumin buri da kwazo na matasanmu da ba shi da tamka.
๐— ๐—ฎ๐˜€๐˜‚ ๐—ฆ๐—ต๐—ถ๐—ด๐—ฎ ๐—ง๐—ฎ๐—ป๐˜๐—ฎ๐—ป๐—ฐ๐—ฒ๐˜„๐—ฎ ๐Ÿฏ๐Ÿฌ๐Ÿฌ ๐—ฑ๐—ฎ ๐—”๐—ธ๐—ฎ ๐—ญ๐—ฎ๐—ฏ๐—ฎ: An rage yawan mutanen zuwa zakarun mutum 100 kacal daga kowace jiha wadanda s**a tsallake zuwa matakin tantancewa.
๐— ๐—ฒ ๐—ž๐—ฒ ๐—ง๐—ฎ๐—ณ๐—ฒ ๐—ก๐—ฎ๐—ป ๐—š๐—ฎ๐—ฏ๐—ฎ? Shirye-shiryenmu sun fita da tsari na kwararru, inda aka nada tare da daukar kayatattun tarukan tantancewar a Katsina (11โ€“13 ga Mayu), Sokoto (15โ€“17 ga Mayu), da kuma Zamfara (19โ€“21 ga Mayu, 2026).

๐— ๐—ฒ ๐—ž๐—ฒ ๐—ง๐—ฎ๐—ณ๐—ฒ ๐—ก๐—ฎ๐—ป ๐—š๐—ฎ๐—ฏ๐—ฎ?

Wasan ya fi kowane lokaci zafi a yanzu. Daga cikin wadannan kwararu guda 300, mutum 12 kacal daga kowace jiha (jimilla mutum 36) ne za su tsallake zuwa sansanin bayar da shawara da horarwa na musamman (mentorship and training bootcamp) kafin su wuce zuwa babban shirin gidan kallo na gaskiya. Wadannan zakaru za su fuskanci juna a cikin kalubalen kasuwanci na hadin gwiwa da aka tsara don magance matsalolin tattalin arziki na cikin gida da kafa kasuwanci mai dorewa wanda zai amfani al'umma.

๐™‚๐™ค๐™ง๐™ž๐™ฎ๐™– ๐™ฉ๐™– ๐™ˆ๐™ช๐™จ๐™–๐™ข๐™ข๐™–๐™ฃ ๐™‚๐™– ๐™ˆ๐™–๐™จ๐™ช ๐™๐™ช๐™ฌ๐™– ๐™™๐™– ๐™๐™จ๐™–๐™ ๐™ž

An cimma wannan gagarumin mataki ne karkashin tallafin kudi na Tarayyar Turai (European Union in Nigeria), wanda kungiyar Search for Common Ground Nigeria ke aiwatarwa don samar da hanyoyin tattalin arziki madadin tashe-tashen hankula. Muna mika godiyarmu ta musamman ga ginshikan gwamnati da na al'umma wadanda s**a halarta kuma s**a marawa wadannan tarukan tantancewa baya:

Gwamnoni Masu Daraja da Gwamnatocin Jihohin Katsina, Sokoto, da Zamfara.
Masu Girma Kwamishinoninmu, Sakatarori na Din-din-din, kungiyoyin iNGOs da Hukumomin (MDAs) abokan kawancenmu.
Sarakunanmu na Gargajiya masu daraja da mambobin Kwamitin Shauri (Advisory Committee) saboda jagorancinsu na kwarai.
Kwamitin Alฦ™alanmu masu daraja da jami'anmu na cikin al'umma wadanda kwarewansu da sadaukarwansu s**a sa wannan tantancewa ta zama abin koyi na kwarai.

๐—ž๐˜‚ ๐—ž๐—ฎ๐˜€๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฑ๐—ฎ ๐— ๐˜‚ ๐——๐—ผ๐—ป ๐—š๐—ฎ๐—ป๐—ถ๐—ป ๐—ฆ๐—ฎ๐—ฏ๐—ฏ๐—ถ๐—ป ๐—Ÿ๐—ฎ๐—ฏ๐—ฎ๐—ฟ๐—ฎ๐—ถ & ๐—ž๐˜‚ ๐—•๐—ถ ๐—ฆ๐—ต๐—ฎ๐˜€๐—ต๐—ฒ๐—ป๐—บ๐˜‚!

Ku biyo mu a dukkan kafafen sada zumunta don kallon yadda wadannan matasa masu hangen nesa za su kalubalanci tsohuwar karena, samar da zaman lafiya, da sake fasalta labarin Arewa maso Yammacin Najeriya ta hanyar kirkire-kirkire!

25/05/2026

๐—ง๐—ต๐—ฒ ๐—”๐˜‚๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ต๐—ฎ๐˜€๐—ฒ ๐—ผ๐—ณ ๐—ง๐—ต๐—ฒ ๐—›๐˜‚๐˜€๐˜๐—น๐—ฒ ๐—ฅ๐—ฒ๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ฆ๐—ต๐—ผ๐˜„ (๐—•๐˜‚๐—ด๐—ฒ ๐—•๐˜‚๐—ด๐—ฒ) ๐—ต๐—ฎ๐˜€ ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น๐—น๐˜† ๐—–๐—ผ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ฒ๐—ฑ A๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—ž๐—ฎ๐˜๐˜€๐—ถ๐—ป๐—ฎ, ๐—ฆ๐—ผ๐—ธ๐—ผ๐˜๐—ผ ๐—ฎ๐—ป๐—ฑ ๐—ญ๐—ฎ๐—บ๐—ณ๐—ฎ๐—ฟ๐—ฎ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ๐˜€.

And the Search for the Next Generation of Arewa Peace Entrepreneurs is Officially Underway!

We are absolutely inspired by the brilliant innovation, fierce drive, and resilient spirit demonstrated by the youth of the North West. These emerging leaders are proving that entrepreneurship is the ultimate tool for community impact, conflict transformation, and social cohesion.

๐—ง๐—ต๐—ฒ ๐—๐—ผ๐˜‚๐—ฟ๐—ป๐—ฒ๐˜† ๐—ฏ๐˜† ๐˜๐—ต๐—ฒ ๐—ก๐˜‚๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€
๐Ÿฑ๐Ÿฐ,๐Ÿฌ๐Ÿฌ๐Ÿฌ+ ๐—”๐—ฝ๐—ฝ๐—น๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€: An overwhelming wave of interest from our call for entries in March 2026, from across the three states, proving the unmatched ambition of our youth.
๐Ÿฏ๐Ÿฌ๐Ÿฌ ๐—ฆ๐—ต๐—ผ๐—ฟ๐˜๐—น๐—ถ๐˜€๐˜๐—ฒ๐—ฑ ๐—”๐—ฝ๐—ฝ๐—น๐—ถ๐—ฐ๐—ฎ๐—ป๐˜๐˜€: The pool was narrowed down to a group of 100 participants per state who advanced to the audition stage.
๐—ง๐—ต๐—ฒ ๐—”๐˜‚๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ฆ๐˜๐—ฎ๐—ด๐—ฒ: Our production wheels moved with precision, recording high-octane event coverage in Katsina (May 11โ€“13), Sokoto (May 15โ€“17), and Zamfara (May 19โ€“21, 2026).

๐—ช๐—ต๐—ฎ๐˜ ๐—Ÿ๐—ถ๐—ฒ๐˜€ ๐—”๐—ต๐—ฒ๐—ฎ๐—ฑ?
The stakes are higher than ever. From this exceptional pool of 300, only 12 contestants per state (36 total) will proceed for a high-value mentorship and training bootcamp before proceeding to the final reality show. These finalists will go head-to-head in collaborative business challenges designed to solve local economic issues and establish highly sustainable, socially impactful businesses.

๐—” ๐—›๐—ฒ๐—ฎ๐—ฟ๐˜๐—ณ๐—ฒ๐—น๐˜ ๐—ง๐—ต๐—ฎ๐—ป๐—ธ ๐—ฌ๐—ผ๐˜‚ ๐˜๐—ผ ๐—ข๐˜‚๐—ฟ ๐—ฆ๐˜๐—ฎ๐—ธ๐—ฒ๐—ต๐—ผ๐—น๐—ฑ๐—ฒ๐—ฟ๐˜€
This milestone was achieved under the EU funding European Union in Nigeria and implemented by Search for Common Ground Nigeria to build economic alternatives to violent extremism. We express our profound gratitude to the institutional pillars who witnessed and supported these auditions:

The Executive Governors and State Governments of Katsina, Sokoto, and Zamfara.
Our Honorable Commissioners, Permanent Secretaries, iNGOs and partner MDAs.
Our revered Traditional Leaders and dedicated Advisory Committee members for their strategic guidance.
Our esteemed panel of Judges and community focal persons whose expertise and dedication made these auditions an absolute masterclass.

๐Ÿ”” Stay Tuned & Follow the Hustle!
Follow all our social media platforms to watch these young visionaries challenge the status quo, build peace, and redefine the narrative of Northern Nigeria through innovation!

๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—š๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ก๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฅ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜: ๐—ง๐—ต๐—ฒ ๐—›๐˜‚๐˜€๐˜๐—น๐—ฒ ๐—”๐—ฑ๐˜ƒ๐—ถ๐˜€๐—ผ๐—ฟ๐˜† ๐—–๐—ผ๐—บ๐—บ๐—ถ๐˜๐˜๐—ฒ๐—ฒ ๐—œ๐—ป๐—ฑ๐˜‚๐—ฐ๐˜๐—ฒ๐—ฑ!We are thrilled to announc...
30/03/2026

๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—š๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ก๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฅ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜: ๐—ง๐—ต๐—ฒ ๐—›๐˜‚๐˜€๐˜๐—น๐—ฒ ๐—”๐—ฑ๐˜ƒ๐—ถ๐˜€๐—ผ๐—ฟ๐˜† ๐—–๐—ผ๐—บ๐—บ๐—ถ๐˜๐˜๐—ฒ๐—ฒ ๐—œ๐—ป๐—ฑ๐˜‚๐—ฐ๐˜๐—ฒ๐—ฑ!

We are thrilled to announce the successful conclusion of the Advisory Committee Induction meeting for The Hustle Reality Show which was held on the 26thโ€“27th of March in Abuja.

This high-level gathering brought together an elite coalition of Federal and State authorities from Katsina, Sokoto, and Zamfara, alongside key Federal MDAs including the Ministry of Information, Youth and Sports, Women Affairs, SMEDAN, and the Office of the National Security Adviser (ONSA) .

๐—ช๐—ต๐˜† ๐˜๐—ต๐—ถ๐˜€ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€: This committee is about providing strategic oversight for the show and its objectives as it concerns national security and economic advancement. Utilizing entrepreneurship and entertainment as a โ€œcorporateโ€ alternative to โ€˜violent extremismโ€™, the Hustle is shifting the narrative of the North West from conflict to prosperity SearchForCommonGround EUinNigeria KZSImpact NationalOrientation arewatitok

๐—ฆ๐—ต๐˜‚๐—ด๐—ฎ๐—ฏ๐—ฎ๐—ป๐—ฐ๐—ถ ๐—ก๐—ฎ ๐—›๐—ถ๐—ธ๐—ถ๐—บ๐—ฎ ๐——๐—ผ๐—บ๐—ถ๐—ป ๐—ฆ๐—ฎ๐—บ๐—ฎ๐—ฟ ๐——๐—ฎ ๐—ง๐—ฎ๐˜€๐—ถ๐—ฟ๐—ถ ๐—” ๐— ๐—ฎ๐˜๐—ฎ๐—ธ๐—ถ๐—ป ฦ˜๐—ฎ๐˜€๐—ฎ ๐——๐—ฎ ๐—ฌ๐—ฎ๐—ป๐—ธ๐—ถ: ๐—”๐—ป ฦ˜๐—ฎ๐—ฑ๐—ฑ๐—ฎ๐—บ๐—ฎ๐—ฟ ๐——๐—ฎ ๐—ž๐˜„๐—ฎ๐—บ๐—ถ๐˜๐—ถ๐—ป ๐—•๐—ฎ ๐——๐—ฎ ๐—ฆ๐—ต๐—ฎ๐˜„๐—ฎ๐—ฟ๐—ฎ ๐—ก๐—ฎ ๐—ฆ๐—ต๐—ถ๐—ฟ๐—ถ๐—ป '๐—•๐˜‚๐—ด...
30/03/2026

๐—ฆ๐—ต๐˜‚๐—ด๐—ฎ๐—ฏ๐—ฎ๐—ป๐—ฐ๐—ถ ๐—ก๐—ฎ ๐—›๐—ถ๐—ธ๐—ถ๐—บ๐—ฎ ๐——๐—ผ๐—บ๐—ถ๐—ป ๐—ฆ๐—ฎ๐—บ๐—ฎ๐—ฟ ๐——๐—ฎ ๐—ง๐—ฎ๐˜€๐—ถ๐—ฟ๐—ถ ๐—” ๐— ๐—ฎ๐˜๐—ฎ๐—ธ๐—ถ๐—ป ฦ˜๐—ฎ๐˜€๐—ฎ ๐——๐—ฎ ๐—ฌ๐—ฎ๐—ป๐—ธ๐—ถ: ๐—”๐—ป ฦ˜๐—ฎ๐—ฑ๐—ฑ๐—ฎ๐—บ๐—ฎ๐—ฟ ๐——๐—ฎ ๐—ž๐˜„๐—ฎ๐—บ๐—ถ๐˜๐—ถ๐—ป ๐—•๐—ฎ ๐——๐—ฎ ๐—ฆ๐—ต๐—ฎ๐˜„๐—ฎ๐—ฟ๐—ฎ ๐—ก๐—ฎ ๐—ฆ๐—ต๐—ถ๐—ฟ๐—ถ๐—ป '๐—•๐˜‚๐—ด๐—ฒ ๐—•๐˜‚๐—ด๐—ฒ'!

Muna farin cikin sanar da nasarar kammala taron ฦ™addamar da Kwamitin Ba da Shawara na shirin gasar "The Hustle" Reality Show, wanda aka gudanar a ranakun 26 zuwa 27 ga watan Maris a birnin Abuja.

Wannan babban taro ya haษ—a fitattun wakilai daga gwamnatin tarayya da kuma jihohin Katsina, Sakkwato, da Zamfara, tare da muhimman ma'aikatun gwamnatin tarayya (MDAs) da s**a haษ—a da: Ma'aikatar Yaษ—a Labarai, Ma'aikatar Matasa da Wasanni, Ma'aikatar Harkokin Mata, Hukumar SMEDAN, da kuma Ofishin Mai Ba Shugaban ฦ˜asa Shawara Kan Al'amuran Tsaro (ONSA).

Dalilin Da Ya Sa Wannan Ke Da Muhimmanci: Wannan kwamiti an kafa shi ne don samar da sa ido na hikima ga shirin da manufofinsa, musamman yadda s**a shafi tsaron ฦ™asa da ci gaban tattalin arziki.

Ta hanyar amfani da harkar kasuwanci da nishaษ—i a matsayin madadin "tada ฦ™ayar baya" (violent extremism), shirin The Hustle na canza fasalin labarin yankin Arewa maso Yamma daga yanayin rikici zuwa ga samun wadata da ci gaba.

A ฦ™ungiyar Search for Common Ground Nigeria, mun yi imani da haษ—in gwiwa don samun ci gaba mai dorewa. Shi ya sa muka kafa wannan babban Kwamitin Ba da Shawara don ya zama kashin bayan shirin The Hustle Reality Show. Wannan kwamiti zai:

๐—ฆ๐—ฎ๐—บ๐—ฎ๐—ฟ ๐——๐—ฎ ๐—ฆ๐—ต๐˜‚๐—ด๐—ฎ๐—ฏ๐—ฎ๐—ป๐—ฐ๐—ถ ๐—ก๐—ฎ ๐—›๐—ถ๐—ธ๐—ถ๐—บ๐—ฎ: Bayar da babban jagora don tabbatar da cewa shirin ya yi daidai da burinsa na ฦ™arfafa matasa da samar da zaman lafiya a jihohin Katsina, Sakkwato, da Zamfara.

๐—•๐—ฎ๐˜†๐˜†๐—ฎ๐—ป๐—ฎ ๐—”๐˜†๐˜†๐˜‚๐—ธ๐—ฎ ๐——๐—ฎ ๐—ก๐—ฎ๐˜‚๐˜†๐—ฒ-๐—ป๐—ฎ๐˜‚๐˜†๐—ฒ: Tabbatar da fahimtar juna game da yadda aikin zai gudana da kuma hanyoyin yanke shawara.

๐—•๐—ฎ๐˜†๐˜†๐—ฎ๐—ป๐—ฎ ๐—”๐˜†๐˜†๐˜‚๐—ธ๐—ฎ ๐——๐—ฎ ๐—ก๐—ฎ๐˜‚๐˜†๐—ฒ-๐—ป๐—ฎ๐˜‚๐˜†๐—ฒ: Nuna wa jama'a da yankin Arewa maso Yamma cewa aikin yana da cikakken goyon baya da sa ido daga manyan hukumomin ฦ™asa da na jihohi.

๐—๐—ฎ๐—ด๐—ผ๐—ฟ๐—ฎ๐—ป๐˜๐—ฎ๐—ฟ ๐—ง๐˜€๐—ฎ๐—ฟ๐—ถ๐—ป ๐—ฆ๐—ฎ๐—บ๐—ฎ๐—ฟ ๐——๐—ฎ ๐—ญ๐—ฎ๐—บ๐—ฎ๐—ป ๐—Ÿ๐—ฎ๐—ณ๐—ถ๐˜†๐—ฎ: Tabbatar da cewa shirin ya zama silar wayar da kan mutane a matakin ฦ™asa da yanki, sannan ya zama madadin ayyukan ta'addanci da tada ฦ™ayar baya.

๐—•๐—ฎ๐˜†๐—ฎ๐—ฟ ๐——๐—ฎ ๐—ž๐˜„๐—ฎ๐—ฟ๐—ฒ๐˜„๐—ฎ๐—ฟ ๐—”๐—ถ๐—ธ๐—ถ: Yin amfani da iliminsu da ikon hukumominsu don gano abubuwan da s**a kamata a ba fifiko domin tabbatar da nasarar shirin.

๐—ง๐—ฎ๐—ฏ๐—ฏ๐—ฎ๐˜๐—ฎ๐—ฟ ๐——๐—ฎ ๐——๐—ผ๐—ฟ๐—ฒ๐˜„๐—ฎ๐—ฟ ๐—ฆ๐—ต๐—ถ๐—ฟ๐—ถ๐—ป: Taimakawa wajen gano damammakin haษ—in gwiwa da hanyoyin raba albarkatu don ci gaba da gudanar da shirin na tsawon lokaci.

๐—›๐—ฎษ“๐—ฎ๐—ธ๐—ฎ ๐—ง๐—ฎ๐˜๐˜๐—ฎ๐˜‚๐—ป๐—ฎ๐˜„๐—ฎ ๐—ง๐˜€๐—ฎ๐—ธ๐—ฎ๐—ป๐—ถ๐—ป ๐—ฆ๐—ฎ๐˜€๐˜€๐—ฎ ๐——๐—ฎ๐—ฏ๐—ฎ๐—ป-๐—ฑ๐—ฎ๐—ฏ๐—ฎ๐—ป: Sauฦ™aฦ™a tattaunawa ta yau da kullum tsakanin masu gudanar da aikin da kuma shugabanni daga ษ“angaren gwamnati, kamfanoni masu zaman kansu, da ฦ™ungiyoyin farar hula.

๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—š๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ก๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฅ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜: ๐—ง๐—ต๐—ฒ ๐—›๐˜‚๐˜€๐˜๐—น๐—ฒ ๐—”๐—ฑ๐˜ƒ๐—ถ๐˜€๐—ผ๐—ฟ๐˜† ๐—–๐—ผ๐—บ๐—บ๐—ถ๐˜๐˜๐—ฒ๐—ฒ ๐—œ๐—ป๐—ฑ๐˜‚๐—ฐ๐˜๐—ฒ๐—ฑ!We are thrilled to announc...
30/03/2026

๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—š๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ก๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฅ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜: ๐—ง๐—ต๐—ฒ ๐—›๐˜‚๐˜€๐˜๐—น๐—ฒ ๐—”๐—ฑ๐˜ƒ๐—ถ๐˜€๐—ผ๐—ฟ๐˜† ๐—–๐—ผ๐—บ๐—บ๐—ถ๐˜๐˜๐—ฒ๐—ฒ ๐—œ๐—ป๐—ฑ๐˜‚๐—ฐ๐˜๐—ฒ๐—ฑ!

We are thrilled to announce the successful conclusion of the Advisory Committee Induction meeting for The Hustle Reality Show which was held on the 26thโ€“27th of March in Abuja.

This high-level gathering brought together an elite coalition of Federal and State authorities from Katsina, Sokoto, and Zamfara, alongside key Federal MDAs including the Ministry of Information, Youth and Sports, Women Affairs, SMEDAN, and the Office of the National Security Adviser (ONSA) .

๐—ช๐—ต๐˜† ๐˜๐—ต๐—ถ๐˜€ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€: This committee is about providing strategic oversight for the show and its objectives as it concerns national security and economic advancement. Utilizing entrepreneurship and entertainment as a "corporate" alternative to โ€˜violent extremismโ€™, the Hustle is shifting the narrative of the North West from conflict to prosperity.

At Search for Common Ground Nigeria, we are all about collaboration for sustained progress, which is why we have established this high-level Advisory Committee to serve as the strategic backbone of The Hustle Reality Show. This advisory committee will:

๐—ฃ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—š๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ: Offer high-level direction to ensure the show aligns with its mission of empowering youth and fostering peace across Katsina, Sokoto, and Zamfara.

๐—–๐—น๐—ฎ๐—ฟ๐—ถ๐—ณ๐˜† ๐—ฅ๐—ผ๐—น๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐— ๐—ฎ๐—ป๐—ฑ๐—ฎ๐˜๐—ฒ๐˜€: Establish a shared understanding of the project's operational framework and decision-making processes.

๐—ข๐—ณ๐—ณ๐—ฒ๐—ฟ ๐—œ๐—ป๐˜€๐˜๐—ถ๐˜๐˜‚๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฉ๐—ฎ๐—น๐—ถ๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Signal to the public and the "North west" that the project has the official "blessing" and oversight of the highest national and state authorities.

๐—š๐˜‚๐—ถ๐—ฑ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฃ๐—ฒ๐—ฎ๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†: Ensure the show effectively serves as a tool for national and regional orientation and an alternative to violent extremism in the north west.

๐—Ÿ๐—ฒ๐—ป๐—ฑ ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ: Utilize their diverse backgrounds and their respective institutional mandate to identify immediate priorities where their expertise adds the most value to the success of the show.

๐—˜๐—ป๐˜€๐˜‚๐—ฟ๐—ฒ ๐—Ÿ๐—ผ๐—ป๐—ด-๐—ง๐—ฒ๐—ฟ๐—บ ๐—ฆ๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†: Help identify strategic partnerships and resource-sharing opportunities to keep the program running.

๐—™๐—ผ๐˜€๐˜๐—ฒ๐—ฟ ๐— ๐˜‚๐—น๐˜๐—ถ-๐—ฆ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ๐—ฎ๐—น ๐——๐—ถ๐—ฎ๐—น๐—ผ๐—ด๐˜‚๐—ฒ: Facilitate a continuous exchange between the project management team and leaders from the public sector, private sector, and civil society.

๐Ÿ˜๐ŸŽฅMore photos from our meeting with the Minister of InformationYesterday, the minister of information and National orien...
12/03/2026

๐Ÿ˜๐ŸŽฅMore photos from our meeting with the Minister of Information

Yesterday, the minister of information and National orientation, Honorable Mohammad Idris, welcomed the Search for Common Ground Nigeria Hustle Team in Abuja to discuss on the objectives. impact and messaging of the Hustle Reality Show.

The Hustle Reality Show (Buge Buge) is an entrepreneurship and entertainment reality show funded by European Union in Nigeria aimed at empowering youth and women in Sokoto, Katsina and Zamfara states, with innovative, peace building and. social cohesion skills as alternative to violent extremism

Speaking to the team, the minister mentioned that the objectives of the Hustle Reality Show is in line with the ministry's mandate of changing the narratives and promoting the positive image of the country

Stay updated with information and follow our social media pages for more updates

Minister of information applauds ๐ŸŽŠ The Hustle Reality Show The minister of information and National orientation, Honorab...
11/03/2026

Minister of information applauds ๐ŸŽŠ The Hustle Reality Show The minister of information and National orientation, Honorable Mohammad Idris, welcomed the Search for Common Ground Nigeria , Hustle Team in Abuja today to discuss on the objectives. impact and messaging of the Hustle Reality Show.

The Hustle Reality Show (Buge Buge) is an entrepreneurship and entertainment reality show funded by European Union in Nigeria aimed at empowering youth and women in Sokoto, Katsina and Zamfara states, with innovative, peace building and. social cohesion skills as alternative to violent extremism

Speaking to the team, the minister mentioned that the objectives of the Hustle Reality Show is in line with the ministry's mandate of changing the narratives and promoting the positive image of the country

Stay updated with information and follow our social media pages for more updates

08/03/2026

Today, we celebrate the strength, leadership, and resilience of women across Nigeria.

At Search we promote:
Rights. Justice. Action. For ALL Women and Girls

Women are not only participants in our peacebuilding programmes, they are mediators, community leaders, dialogue facilitators, and champions of peaceful coexistence.

Across the communities where we work, women continue to play a vital role in strengthening dialogue, preventing violence, and helping communities find common ground.

As we mark International Womenโ€™s Day 2026, we honour the contributions of women who are building bridges, transforming conflicts, and creating pathways for lasting peace.

Happy International Womenโ€™s Day.


21/02/2026

Zaku iya shiga wannan gasa a matsayin mai takara domin samun tallafin jarin kasuwancinka. Tura wannan hanyar (link) zuwa ga abokanka dake Sakkwato, Katsina, da Zamfara.

Cika fom ษ—in neman shiga yanzu: https://thehustlerealityshow.com/apply/ -form

Today marks a rare coincidence as the start of Ramadan and Ash Wednesday fall on the same day. While our traditions diff...
18/02/2026

Today marks a rare coincidence as the start of Ramadan and Ash Wednesday fall on the same day. While our traditions differ, our hearts are aligned in a shared journey of fasting, prayer, and renewal. Itโ€™s a powerful reminder that the pursuit of peace and spiritual growth is a universal human experience. Ramadan Mubarak to our Muslim friends and a Blessed Ash Wednesday to those observing Lent."

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