Greg Reitman

Greg Reitman Art world + 25 years of marketing. Former gallery owner. Working artist. Now helping artists turn talent into careers. Mexico City https://gregreitman.art

WHAT I NOTICED TURNING 50 IN MEXICO CITY ⬇️I turned 50 a few weeks ago, at a speakeasy bar in Mexico City that we'd rent...
18/07/2026

WHAT I NOTICED TURNING 50 IN MEXICO CITY ⬇️

I turned 50 a few weeks ago, at a speakeasy bar in Mexico City that we'd rented out for the night, and I keep starting to write about it and then deleting everything because it felt too much like a Linkedin lesson, and this isn't that.

I just want to describe the room.

We'd planned it for months...down to the hour, honestly.

Open bar. A DJ who moved from soul into 90s hip hop and back again all night.

Parting gifts, of all things, World Cup hats, because someone in that room will always remember the year we all watched matches together and it mattered more than it should have.

Erica and I both gave speeches. People danced until the DJ had to end it, not us.

I projected my Day in the Life videos behind the DJ.. eighteen years of my life, a project I started in 2008 where I make one video a year, every year.

Different cities.

Different apartments. COVID, lockdown, a move to Mexico, a move away from Mexico, a move back.
..Whoever happened to be standing near the screen that night watched eighteen years of my actual life flash by in a few minutes, scored to whatever song fit that particular year, while a DJ played 90s hip hop over the top of it.

It was a strange thing to stand next to.

Here's what got me, watching that screen with a drink in my hand: so many of the people in the room weren't in any of the early videos.

They came later...some only in the last two or three years. There's a specific, quiet math to getting older that nobody explains to you in advance: making real friends gets harder.

Not impossible. Harder.

And almost every new relationship you form as an adult comes with a reason attached to it... a deal, an introduction, someone who needed something from you or you from them.

You spend enough years in business and you start reading that invisible ledger into everything, even the things that were never supposed to have one.

So when someone shows up in your life with nothing to gain from you, no deal on the table, no reason at all except that they wanted to know you and then they just... stay.. you notice.

You're supposed to notice. That's not networking. That's the other thing.

I looked around that bar and did the math anyway.

Most of the room came into my life after 40.

A few flew in from other countries for a few nights... one dinner, one toast, one dance floor and flew home a few days later.

I don't think I understood, before that night, what it would feel like to actually watch that:

grown adults rearranging their calendars, their money, their weekends, to stand in a rented-out bar in Mexico City and watch me turn fifty.

Not one of them needed anything from me that night.

There was nothing on the table.

They just came.

I don't know exactly when gratitude stopped being a word I used casually.

It used to be a sentence...grateful for my health, my family, the kind of thing that slides out without costing you anything.

Somewhere in the last decade it stopped being a sentence and became something closer to a fact, the way you just know your own name.

Every day genuinely counts.

Not because I remind myself to feel that.

Because I've watched it be true, over and over, in rooms exactly like that one.

​Erica and I have been together for twenty-five years this year!

We met two weeks before 9/11, which is its own strange thing to sit with...the world tilting sideways right at the start of us, and somehow that didn't undo anything.

She gave her own speech that night, and I don't remember most of what either of us said, only that at some point I looked over and she was crying and laughing at the same time, and so was I.
..I don't have a takeaway here.

I'm not going to tell you to document your life or call your old friends or throw a party with hats.

Eighteen years of video means eighteen years of everything..my mother's last goodbye is in there, so are our basset hounds we had to say farewell to.

Watching it flash by, I understood something I don't usually let myself sit with: some year, this project will have a room like that one with someone missing from it.

I don't know who. Nobody ever does.

That's the only thing turning fifty actually taught me: you don't get to know how many more rooms you get. You just get to notice the one you're in. 🤓

03/04/2026

STILL SPINNING
2018

These are some incredible trending artists right now on  as of April 2026.Alexandria Tarver  NYC. Oil paintings of flowe...
03/04/2026

These are some incredible trending artists right now on as of April 2026.

Alexandria Tarver NYC.
Oil paintings of flowers found on evening walks. Dark grounds, warm light.

Joanna van Son London. Figurative painter working in oil. Bodies in space…raw, layered, unapologetic.

Michelle Paterok Montreal. Paintings about how spaces feel when you remember them wrong.

Astrid Specht Seeberg Copenhagen. Sculptural work that feels organic and unsettling at the same time.

Pippa El-Kadhi Brown .elkadhi.brown London. Dreamlike interiors, cartoonish figures, everyday objects.

Every artist I talk to says some version of the same thing.. “I don’t have enough time to focus on the business side.”Bu...
28/03/2026

Every artist I talk to says some version of the same thing.. “I don’t have enough time to focus on the business side.”

But when I ask what they actually did last week.. it starts to unravel.

3 hours redesigning a website nobody’s visiting. An entire afternoon picking fonts. 45 minutes writing and rewriting a caption before deciding not to post at all.

An hour scrolling other artists’ pages and calling it “research.”

None of that is lazy. All of it feels productive. But almost none of it moves anything forward.

The artists who build real careers don’t have more time than you. They’ve just gotten better at deciding what actually matters on any given day.. and ignoring the rest.

The stuff that actually moves the needle? It takes less time than you think. But it’s uncomfortable.

Sending a DM feels vulnerable. Emailing your list feels exposing. Following up on a sale feels pushy.

So instead.. you redesign your website. Again.

Ask yourself one question every morning.. “What’s the ONE thing I can do today that requires me to be a little uncomfortable?”

That’s the work. Everything else is just rearranging furniture.

SWIPE >>>Every week my feed reminds me why I do what I do.These 7 artists stopped me cold this week. Different styles. D...
20/03/2026

SWIPE >>>

Every week my feed reminds me why I do what I do.

These 7 artists stopped me cold this week. Different styles. Different mediums. Same thing in common.. the work doesn’t let you keep scrolling.

Go follow every single one.

Who stopped you this week? Drop them below. ⬇️
garibay.raeke





Meet Abe. Senior rescue basset hound. Our 6th.We have been rescuing senior bassets for 20 years. They don’t care about y...
18/03/2026

Meet Abe. Senior rescue basset hound. Our 6th.

We have been rescuing senior bassets for 20 years. They don’t care about your branding strategy. They just want the couch. 😆

Your bio says “artist.”Your feed says something else entirely..Swipe if that stings a little. 👉
13/03/2026

Your bio says “artist.”
Your feed says something else entirely..
Swipe if that stings a little. 👉

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