08/09/2026
Find a local herbalist (attâr) off the tourist trail, one whose shop is so packed it takes a moment for your eyes to adjust: cosmetics, spices, oils, natural dyes, animal skins and candles, all crowded together. Chamomile, henna, madder root and alum stone sit among the wares, though look closer and they double as cosmetics, remedies or spells too. Tucked among the shelves are cures people come for quietly: something for a stomach ache, or to enrich dry hair, but also less visible troubles, to attract an interest or ward off bad luck. Not much is labelled; physical and spiritual concerns share the same shelf, the same murmured conversation between attâr and client. You'll also find the travelling attâr at the weekly souk, carrying the same mix of dyes, remedies, talismans and scents from town to place.
Featured in this post is AbdelHak, a Sefrouian master herbalist and some of his wares.