Hejjayti

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👉 A living archive of storytelling, sound, & shared memory 🔛
Where one’s story becomes ours ✨
✍️ Experimental project & journey by .brayen
hejjayti.ma

🔊 One night. One city. One story.Reflections — Casablanca Edition is happening this Thursday and we have an event page u...
20/05/2026

🔊 One night. One city. One story.
Reflections — Casablanca Edition is happening this Thursday and we have an event page up on hejjayti.ma with everything you need to know.

📅 Thursday 21st May | 7PM
📍 The American Arts Centre, Casablanca

Full details & RSVP 👇
https://hejjayti.ma/en/events/

Reflections is a curated one-night screening and discussion event showcasing digital works by artists selected via open call and invitation. Focused on video-based practices such as video art, digital storytelling and experimental film, the project highlights innovative, experimental work at the int...

ناس ديال كازابلانكا والنواحي مرحبا بيكم!! 🔊 هل سبق لك أن أنصتَّ إلى مدينة وهي تروي حكايتها؟في أسواق تطوان، وبين نداءات ا...
16/05/2026

ناس ديال كازابلانكا والنواحي مرحبا بيكم!! 🔊

هل سبق لك أن أنصتَّ إلى مدينة وهي تروي حكايتها؟
في أسواق تطوان، وبين نداءات الأذان، وفي شذرات الحديث اليومي وأعماق الصمت، ثمة صوت لا يُسمع إلا لمن يُصغي.

ندعوكم إلى ليلة استماع جماعية لن تتكرر 🦋✨

📅 الخميس 21 ماي | 7 مساءً
📍 The American Arts Centre، الدار البيضاء

🇺🇸 English below | 🇫🇷 Français ci-dessous ⤵️

🔊 Have you ever truly listened to a city as it tells its own story?

Through the rhythms of Tetouan’s markets, calls to prayer, fragments of everyday conversation, and the depth of its silences, there is a sound that only the attentive can hear.
Mehdayev Brayen invites you to one night of collective listening that will not come again.

📅 Thursday 21st May | 7:00 PM
📍 The American Arts Centre, Casablanca

RSVP 👇
https://docs.google.com/forms/d/e/1FAIpQLSdm3yv2h8ZOYmCwEFiIb0N6SPXc0dYrlPHtbUWzGrhC0VJ54g/viewform?pli=1

🇫🇷 Français ci-dessous ⤵️

🔊 Avez-vous déjà vraiment écouté une ville raconter sa propre histoire?
À travers les rythmes des marchés de Tétouan, les appels à la prière, les fragments de conversation du quotidien et la profondeur de ses silences, il existe un son que seul celui qui sait écouter peut entendre.
Mehdayev Brayen vous invite à une soirée d’écoute collective qui ne se répétera pas.

📅 Jeudi 21 mai | 19h00
📍 The American Arts Centre, Casablanca

RSVP 👇
https://docs.google.com/forms/d/e/1FAIpQLSdm3yv2h8ZOYmCwEFiIb0N6SPXc0dYrlPHtbUWzGrhC0VJ54g/viewform?pli=1

➡️ Featuring: .punk.spirit .experimental .lasri .youssoufi.9 .brayen

Curated by x

Every story carries fingerprints.Not visible like ink on paper. Felt in rhythm, in pauses, in the way a teller leans int...
06/05/2026

Every story carries fingerprints.

Not visible like ink on paper. Felt in rhythm, in pauses, in the way a teller leans into memory and a listener leans forward in recognition.

I published a new blog post today on hejjayti.ma. It started as a reflection essay I wrote for a storytelling reading group in Loughborough. It grew into something I needed to share more widely.

It is about what storyknowing is. About what AI can generate and what it cannot carry. About the Halqa circle and collective memory and why stories are not just well written pieces. They are living organisms.

Link in the comment. Read it, share it, and tell me: what story carries your fingerprints?

https://hejjayti.ma/storytelling/blog/the-fingerprints-of-storyknowing/

18/04/2026

Tetouan has a sound ✨

You just have to stop and listen 🎧

During the Green Olive Arts residency, Hejjayti became something I did not fully plan. It became a listening practice.

A city walk. A conversation with streets that have been telling stories long before anyone thought to record them.

“Hejjayti: Once Upon a Time in Tetouan” was not about documenting a place. It was about asking what a city carries. What its walls remember.

What gets lost when no one is paying attention.

This interview is part of that story.

📍 Link in bio 🔗

The first blog post of Hejjayti is live.It is called "What Is Hejjayti?" and it answers that honestly. Not in a promotio...
14/04/2026

The first blog post of Hejjayti is live.

It is called "What Is Hejjayti?" and it answers that honestly. Not in a promotional way. Just the real story of where the project comes from, what it holds, and where it is going.

Hejjayti means my story in Moroccan Darija. It takes its roots from the Halqa, Morocco's traditional oral storytelling circle, where a narrator stands in a public space and holds the crowd with nothing but voice, rhythm, and memory. That tradition is not a relic. It is a method. Hejjayti is one attempt to carry it forward.

The post covers the sound archive, the research, the workshops, the AI music video, and the questions that still do not have answers yet. Those are honestly the most interesting ones.

Read it here: https://hejjayti.ma/storytelling/blog/what-is-hejjayti/

——

Hejjayti means my story. But the moment you say it out loud to someone, it stops being yours.

The Hejjayti project began with a simple idea. It started as a podcast exercise at ISADAC, three authentic stories paire...
12/02/2026

The Hejjayti project began with a simple idea. It started as a podcast exercise at ISADAC, three authentic stories paired with three songs, a way to ask and share: what is the story, from people to people. That small spark grew into a concept, then into a song, and eventually into an international publication trough Avanca | Cinema

I have always been happy about the reflections and intersections that come from unique perspectives, and I remain open to collaboration and help. This project could never exist without the people who shaped it. Hejjayti was born from a vision and carried forward step by step.

Four years ago, .Amine.chabakouni kindly helped me sketch the first logo, a gesture that supported the early days of the project. Later, I continued to develop the identity with Laxus Mcfury, who created the logo we see now, perfect in every detail. He is not only my friend and co‑founder in everything you see, but also a man who believes in me. Gratitude to him now or in the future will never be enough. What began as friendship over PlayStation 2 became a solid bond of more than ten years, filled with projects, creativity, and even failure.

Without Green Olive Arts, this project as a platform and website would never have come to light. The Emerging Grant Residency helped secure the financial and technical foundation and gave birth to the chapter “Once Upon a Time in Tetouan,” a project that seeks to give the city its sonic identity. It is part of a larger vision to create a sound map of Morocco. I want to thank .Talha, who believed in this project, lent me her sound equipment, and mixed the final version of the work.

My gratitude extends to the Green Olive staff: Rachel, Theresa, Nathan, Naoufal, and Aya. Special thanks to Wafaa for the delicious Moroccan meals, and to Zainab for the tea, the help, and the constant support. To my cohort of Winter 2026: dear Mary Reed, thank you for sharing the studio and beautiful moments; Daria, for the laughter; Abbigayle, for the interesting conversations; Andrea, for sharing the exhibition room and encouraging me as the project kept evolving.

I want to thank Tetouan and its people. They came, they listened, and they embraced the city through sound. To the wonderful community who believed and immersed themselves in the project, to the artists who loved the concept and asked for more, I am deeply grateful. To those who could not attend because of the weather, your messages and calls felt like true support. And of course, to my friends and family, whose belief in me makes everything possible.

Thank you all. Hejjayti: Where One’s Story Becomes Ours ✨

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Casablanca

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