04/08/2026
I’ve been thinking about something we might be getting wrong. What if people don’t really buy clothes?
What if clothes are just the surface of the transaction?
What people are actually buying might be confidence.
Or belonging. Or identity. Or a version of themselves they haven’t fully stepped into yet.
I’d really like to hear your take on this. Are we buying clothes…
Or are we buying the person we become when we wear them?