Fcakenya

14/07/2022

Come join us in celebrating the life of Wilfred Maina Olwenya

15/07/2021

Social media influencers: What are they really worth?

"Kenyan corporates don’t know s**t about micro-influencing and nano-influencing and it’s so sad you wonder what they pay their marketing departments to do.

First as Le Morph has pointed out, if you own a brand, celebrities are just good for visibility, not driving sales. Except one celeb.

Micro and Nano influencers are the best people to drive your sales up. Nano influencers in Kenya typically have a social media following of less than 2k; Micro influencers less than 50k.

If today Mubea posts how internet service company X is the most reliable in terms of pricing, internet speeds, customer care response, refund policies during downtime etc, most people will take it as kawaida satisfied customer feedback. That’s because of the way we interact with Mubea on a daily basis to the point he’s just like a good friend or guy next door whose opinions we can at least trust.
Mubea actually has a higher influencing impact on his audience than say Jalas who if he were to do the same, most of us will just know “Wewe umelipwa na hiyo kampuni.”
If you want organic growth, you would pay someone like Mubea. If your business is only interested in Likes, pay Jalas.

Secondly, if you are looking to drive real sales, you should look for specialist influencers. That is, people who are considered by their following to be an expert in that field.
There is a time my small bro told me, “There is a huuge difference between an influencer and someone with a huge following.”
In Kenya you find someone who has pumped a few millions opening a fitness center running to Huddah who has 3m Insta followers to advertise for them instead of approaching, say, Frankie Just Gym It who despite having ‘a mere’ 100k followers is a known fitness enthusiast and specialist.
Huddah can probably convince me to buy red lipstick for myself, but even at gun point can’t make me sign up for gym membership.

Third, and related to the above point, when we are following hot tea on Edgar Obare we won’t be pausing to click on your ad, sorry. We skip them VERY FAST. If we could use Adblock on them we would. I mean, this is by far the dumbest marketing strategy anyone can pay for but we all know what they say about a fool and his money.

Put 10 tea enthusiasts in a room and have them follow Obare’s hottest tea then ask them how many ads they remember.
I’m not saying it’s entirely useless; it just doesn’t give value for money. You might get a few followers and a handful of enquiries, but that 8k would have gotten you far better sales had you used a relevant micro influencer.

Four, if you own a brand, the best platform to pick influencers from is Facebook, not Instagram. I see brands pay celebs hundreds of thousands to post them on their handles only for 70% of the comments to be fire emojis (🔥🔥🔥) and the remaining 30% are “Follow me, I follow back.” Zero enquiries.
If a Facebook micro-influencer were to talk about your brand, you can be sure 80% of the comments will be relevant to your brand. Either people who have interacted with it differently, enquiries etc.
You will know exactly what people think of your brand.

Five, the only popular celeb worth a KES 1m quote in Kenya is Akothee because that woman goes all in for the brands she endorses. She stops at nothing to give you value for your money. You’ll get both the following and the sales.

Bob Oyier."

02/07/2021

18/06/2021

15/06/2021

Pressure pressure pressure!! RIP

Medical student commits su***de inside her car at Kenyatta Hospital

A depressed post-graduate medical student at the University of Nairobi committed su***de inside her car by injecting herself with anaesthesia-inducing drugs on Saturday afternoon at the Kenyatta National Hospital (KNH) parking lot.

The death of Dr Lydia Wahura Kanyoro brings to fore the rising cases of depression and personal health problems among medical students and doctors in the country.

Kanyoro 35, was a postgraduate in Paediatrics student at the UoN’s School of Medicine at KNH is said to have written a su***de note and called some of her relatives and told them where she was and what she had planned to do, before committing su***de.

Police however declined to disclose the contents of the su***de note.

The head of security at the School of Medicine, George Onyango, reported that he spotted the body at the back seat of the deceased car, a Mazda Verisa, within the hospital’s parking lot on Saturday at 1 pm.

The body was immediately identified and the officials alerted officers from the Capitol Hill police station.

Officers visited the scene and recovered three syringes, a vial (small glass) of Ketamine, a drug used in inducing anaesthesia, and midazolam drugs, also used for inducing anaesthesia and sleepiness and to decrease anxiety.

“She was lying at the back seat and had injected a syringe on her left arm. Also found inside the car were vials of Ketamine and midazolam drugs,” police said.

The deceased left behind a su***de noted, printed from an email dated June 12 at 9 am, that detailed why she decided to commit su***de. Reports indicate that so many medical staff are suffering from depression and other mental related illness, a fact that experts have attributed to the tough working conditions among other things.

“Such cases have increased but remain largely underreported, especially among the Masters students,” a source at KNH told People Daily.

“The work load and academic demands for some of the doctors pursuing further studies is sometimes unbearable. Medicine is very taught and challenging and the sad thing is that doctors know what to take to easily end their lives,” the source added.

A friend to the deceased, Carol Nthiwa, yesterday said there was a serious case of mental health for doctors especially those in training.

“RIP Wahura Kanyoro, one day I will get the courage to tell my story, how I suffered on the hands of some women I worked with. It was the hardest time of my life, resigning in the middle of a pandemic,” she wrote.

Colleagues said they undergo a lot of stress while in training.

“I don’t think it is worth it. The stress takes a toll on our bodies and we only realize that when we get chronic illnesses in our 50s.We need to take life less seriously, take it easy. The stress we get is not worth it,” another doctor said.

A friend, Cleophas Mutua, eulogised Dr Kanyoro as the most courageous person, terming her ‘a light and a gem to all who knew her.’

“She was a dedicated doctor and a fierce advocate for her patients. We are heartbroken that she is no longer with us but we choose to celebrate her and who she was. Wahura, thank you for fighting for so long,” the colleague wrote.

Another colleague said the emphasis in most schools was on physical stamina and mental toughness. “This leads to a normalisation of high levels of stress, sleep deprivation, excessively long workdays and a lack of free time to spend with family or friends,” she said.

She added that doctors faced anxiety stemming from crushing levels of expected overachievement, poorly designed infrastructure at the workplace, administrative burdens, and unsupportive government.

“Overworking to make ends meet and a host of other stress-inducing factors, plus the added strain that comes with raising children and other responsibilities in the home for some who support families exacerbates the situation,” another doctor said.

The stress, according to some doctors is also due to the fact that doctors are taught not to always complain. “The bullying culture that is also deep rooted in the training system,” she said.

Doctors have been advised to be vigilant for the signs of depression within themselves and their colleagues.

“We must not hesitate to seek help when we recognize something is amiss. Doctors have resilience and self-reliance in abundance, but when we rely on those traits above all others, we put our own well-being and that of our patients at risk,” the deceased’s colleague said yesterday.

The body was transferred to Chiromo mortuary and the post-mortem is expected to be conducted today.

Though preliminary investigations show it was a case of su***de, the Kilimani Directorate of Criminal Investigations (DCI) boss said they will conduct a thorough probe into the death, and not assume anything.

“Any preconceived theories or notions can be very dangerous in such investigations. We will keep an open mind not to be influenced by initial reports or presentation in the crime scene,” the DCI boss said." (Reproduced)

07/06/2021

Nelson Mandela: "After I became president, I asked one day some members of my close protection to stroll with me in the city, have lunch at one of its restaurants. We sat in one of the downtown restaurants and all of us asked for some sort of food."

"After a while, the waiter brought us our requests, I noticed that there is someone sitting in front of my table waiting for food"*

I told then one of the soldiers: go and ask that person to join us with his food and eat with us. The soldier went and asked the man so. The man brought up his food and sat by my side as I asked and began to eat. His hands were trembling constantly until everyone had finished their food and the man went. The soldier said to me: The man was apparently quite sick. His hands trembled as he ate!"

"No, not at all," said Mandela.

"This man was the guard of the prison where I was jailed.

"Often, after the torture I was subjected to, I used to scream and ask for a little water.

"The very same man used to come every time and urinate on my head instead".

"So I found him scared, trembling, expecting me to reciprocate now, at least in the same way, either by torturing him or imprisoning him as I am now the president of the state of South Africa."

"But this is not my character nor part of my ethics"

"The mentality of retaliation destroys states, while the mentality of tolerance builds nations.

22/02/2021

A road is a path that connects two points. Generally, roads head out of town or away from the heart of a city. A street (like Koinange street pictured), in contrast, is a public road with buildings on both sides. This means that a street is also a road, but a road isn't necessarily a street.

Avenues generally run perpendicular to streets but also have trees and buildings on both sides. And each municipality decides in which direction to place its streets and avenues.

So streets, avenues and roads are the main names for our passages. But here are some other common road definitions.

Boulevard: A wide street with trees and other vegetation on one or both sides and, often, a median to divide traffic.
Court: A street ending in a loop or a circle, aka a cul-de-sac.
Crescent: A winding, curved road that typically attaches to another road at each end.
Drive: A long road that winds around a geographical feature such as a river or mountain.
Lane: A narrow road that typically leads to a residential zone. Lanes are often found in rural areas.
Place: A road or street with a dead end that's not a loop or circle.
Terrace: A street following the upper portion of a slope.
Way: A small street branching off a road. These passages are usually short and often feature a dead end.

14/07/2020

Kenyans can benefit from this. MoH can adopt this to save lives.

Dr. Bartlett describes how he has been treating Covid-19 patients with 100% success rate using an inexpensive safe treatment that is commonly used for people with asthma.

The treatment is inhaling a steroid called budesonide using a nebulizer. Dr. Bartlett says many patients experience rapid relief from Covid symptoms after the first treatment.

It’s the same treatment that worked in crowded countries like Taiwan, Singapore and Japan who’ve had very few deaths compared to countries that locked down. Therefore, Bartlett questions the effectiveness of mandatory masks, social distancing or a vaccine.

He explained that a vaccine is unnecessary because the mortality rate is so low and effective treatments already exist. And he emphasized that vaccines would be ineffective because of constant mutations to the coronavirus.

“The beautiful thing about the treatment that I’m using is that no matter how many times it mutates it’s universally going to work because it decreases the inflammation. It’s a respiratory anti-inlammatory solution to a respiratory inlammatory problem.”

13/06/2020

400 Chinese nationals to flee Kenya fearing Corona infections from Kenyans!!

The Chinese argue that Kenya’s health system cannot handle huge infection numbers in the event that the pandemic spreads rapidly in the country.

Justice Weldon Korir issued the orders after the Chinese sought special permission to allow evacuation flights to take them home.

Mr Isaac Okinyo, their lawyer, said that everything is now in place and that his clients are only awaiting approval to travel from the Ministry of Foreign Affairs.

But are Kenyans going to start dropping dead in huge numbers because of general non-compliance to MoH guidelines?

Many Kenyans only wear masks for fear of getting arrested and do not believe that the Corona virus can cause any harm or death to them. Many Kenyans don't even bother to cover their noses, eyes and most often wear the masks on their chin!

At crowded places like matatu termini, markets and some shops in the city centre and various estates, Kenyans don't seem to be aware of the dangers posed. Private birthday parties are held in several homes without fear of catching the infection. A number of Kenyans feel that Magufuli is right...that Corona is not real