21/07/2026
Rewind isn’t about nostalgia. It’s about remembering why certain images still feel contemporary.
For this campaign we worked on bringing back the visual language that shaped Italian eyewear in the 1990s: bold silhouettes, sharp contrasts, tactile materials and an attitude that doesn’t ask for attention—it owns it.
Rather than recreating the past, we translated its visual codes into a contemporary editorial language, building an identity that feels familiar, timeless and unmistakably Rewind. A reminder that great design doesn’t belong to an era—it simply survives it.
Client: Rewind Eyewear
Art Direction: daamstudio
Photography: M A T T B E N E T T
Video: Jacopo De Muri | Videomaker
Styling: ɹoɔǝS ǝı̣ssǝꓭ
M.u.a. : Dion Dangerfield Makeup Artist
Models: Davide Favaro 🧞♂️ Anna Brandellero • Emina Milenković • ♏ lulla