IDEAS Italy

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IDEAS Italy

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Think IT beyond! Stories, faces and experiences of an innovative Italy.

IDEAS – Italian Dialogues on Excellence, Arts and Science – is a project of the Directorate General for Cultural and Economic Promotion and Innovation of Ministry of Foreign Affairs and International Cooperation. The aim of the web series is to provide a fresh insight into the stories, people and processes behind Italy’s new creative identity. These five documentaries are an invitation for the international audience to rediscover the country in its most innovative, virtuous and dynamic dimension, through five different creative and productive sector: art and heritage; business and society; science and research; performing and scenic arts; architecture and design.

22/09/2026

🥾 From sports to professional applications.

Meet Gianni Frasson, President of Fondazione Sportsystem.

The expertise of the Sportsystem District goes beyond the products we associate with our favourite sports. The same know-how is applied to highly specialised footwear for firefighters, security services and other professional needs.

Discover the many worlds behind Sportsystem ▶️ https://ideasitaly.it/fondazione-sportsystem/

17/09/2026

🏭 A thriving industrial district, built around sport.

From the foothills of Montello to the Piave River, the Sportsystem District brings together a highly specialised production ecosystem, renowned worldwide for sports footwear, clothing and equipment.

Behind this internationally recognised Made in Italy excellence is a district, a community and an industrial hub with impressive numbers.

📊 Discover the Sportsystem District in numbers and watch the episode: https://ideasitaly.it/fondazione-sportsystem/

14/09/2026

🏭 An entire district built on expertise, innovation and passion.

The Sportsystem district is a story of entrepreneurial vision, specialised expertise and deep-rooted connections within the local area.

From a museum founded by local entrepreneurs to a network linking companies, training and community, discover how technology and tradition have shaped one of Italy’s leading sports manufacturing districts.

Discover Fondazione Sportsystem in the new episode of IDEAS ▶️ https://youtu.be/v6s1Fjv6yN0

12/09/2026

📍 Montebelluna, at the heart of Italy’s Sportsystem district.

The place where it all comes together.

A district where specialised expertise and a deep connection with sports have shaped a globally recognised manufacturing tradition.

Discover the story of Fondazione Sportsystem 👉 https://www.youtube.com/watch?v=v6s1Fjv6yN0

10/09/2026

🏭 Where tradition became a global industry.

Fondazione Sportsystem preserves and promotes the heritage of its 355 km² district, renowned throughout the world for excellence in sports footwear, clothing and equipment.

An industrial hub where expertise, innovation and a passion for sport have shaped a unique Made in Italy story.

Discover Fondazione Sportsystem in the new episode of IDEAS ▶️ https://youtu.be/v6s1Fjv6yN0

25/08/2026

🧬 Meet Genenta.

Founded as a spin-off of the San Raffaele Hospital in Milan, Genenta is one of Italy’s leading biotech companies, developing innovative gene and cell therapies to address some of today’s most challenging cancers.

Driven by scientific excellence and an international vision, the company is bringing Italian research to the global stage.

Discover their story in the third episode of IDEAS ▶️ https://youtu.be/pf_cpsPaNMs?si=p-TruULFO3S4nWJo

19/08/2026

💡 Every breakthrough starts with an idea.

Genenta Science evolved out of scientific research with a clear goal: transforming innovation into new therapeutic possibilities for patients.

Discover the story behind one of Italy’s most pioneering biotech companies in the third episode of IDEAS.

Watch the full episode ▶️ https://youtu.be/pf_cpsPaNMs?si=02Wn6pvZzcD5ibA0

13/08/2026

📸 Beyond appearances.

Belvedere S.p.A.: where things are never quite what they seem.
Once an abandoned landfill, now a hub for renewable energy and contemporary art, this is where the story in our second episode began.

A glimpse behind the scenes.
▶️ https://ideasitaly.it/angel-company-2/

06/08/2026

🇮🇹 Italian excellence takes center stage…

The driving force behind Belvedere Spa is the Peccioli System—comprising the company, the Municipality of Peccioli and the Peccioliper Foundation—which operates within the local area and provides services and infrastructure for the community.

Each component plays a fundamental and complementary role in distributing the economic value generated throughout the region.

Discover their value: watch S3 of IDEAS ▶️ https://ideasitaly.it/angel-company-2/

04/08/2026

🤝 Meet Arianna Merlini, General Director of Belvedere S.p.A.

Part of the company since 2004, she has contributed to the development of an innovative model that combines environmental sustainability, cultural development and territorial enhancement.

With a background in Art History and a long-standing collaboration with cultural institutions, she brings together managerial expertise and a strong commitment to community value.

Today, she plays a leading role in advancing the vision that has made Belvedere S.p.A. and the Peccioli System a benchmark for sustainable development.

Listen to her words ▶️ https://ideasitaly.it/angel-company-2/

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