28/08/2026
FIELD NOTES / When we started working with D.A.T.E. in 2014, sneakers had not yet become an established part of the everyday wardrobe in the CIS market.
We saw a shift happening: sneakers were moving beyond sport and towards a more urban and versatile role in everyday dressing. The opportunity was not simply to introduce another sneaker brand, but was to find the right brand for where the market was heading.
D.A.T.E. was one of our first bets and more than 10 years later it’s still one of the partnerships we are proudest of.
NOTE / A good market insight can start a conversation. The right partnership can turn it into a business.