09/04/2024
New Rebranding for Smartres, an Italian manufacturer of passive RFID tag and inlay-less technology.
After 15 years of activity, Smartres felt the need for a rebranding of its corporate image while retaining its official color, orange, reminiscent of the copper wire used in the early RFID models.
Before developing the new visual identity, a detailed study was conducted on the brand strategy, competitor analysis, target market, company values, and other relevant factors. This phase of in-depth research allowed Smartres to gain a clear understanding of the competitive landscape and customer needs, thereby guiding the rebranding process towards targeted and effective solutions.
The new image includes an updated color palette, a new logo, website, and internal corporate communication material. The identity reflects the brand values: innovation, dynamism, and authority.
The company logo was created starting from an intervention on the design of the letter T. This letter was chosen both because it serves as a divider between the two words that make up the name and because it is the letter that lends itself most to being used as a trademark, as it already resembles an antenna.
The chosen palette is in continuity with the company’s historical one and consists of a range of grays and a Pantone orange, much more saturated than the original version and more contemporary.
Web development by Ilaria Roglieri.
