23/04/2024
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Artemide illuminates “The Amazing Walk”, the installation presented by .it in collaboration with as part of the INTERNI Cross Vision exhibition-event, on the occasion of .
Inside the historic Cortile della Farmacia of the University of Milan, an experience unfolds that the light makes even more immersive and evocative.
Visitors walk along a path suspended over water to reach a central mountain through the discovery of a selection of home furnishing and design products available on Amazon.it.
In the surrounding arcade, a series of Dioscuri, an iconic product by , create a dynamic backdrop with GB sources, an emotional dimension that supports the discovery of the mountain’s natural and unexpected structure. In this space some Se|eS, designed by carolinagismondi and Daniele Moioli, continue the play of reflections by expanding the space and the dialogue between architectural and natural elements.
Through a vision of the object that goes beyond what is shown, MAD Architects has conceived the mountain as a structure that is as simple as it is engaging, capable of transporting the visitor into a new dimension to be explored.
