The gallery is located in a former industrial building, typical of the Milanese architecture. Since its opening it has established itself as one of the most important photography galleries in Italy. Over 260 exhibitions have been shown at the presence of famous photographers, often presenting works that had never been shown in Italy before: Helmut Newton, Annie Leibovitz, Bruce Weber, Bert Stern,
Sarah Moon, Paolo Roversi, David Bailey, Hiro, David LaChapelle, amongst others. Twice a year the gallery presents an exhibition related to architecture and design. Amongst them: Franco Albini, Carlo Mollino, Verner Panton, Jean Prouvé, Serge Mouille, Yayoi Kusama. Fashion exhibitions like the ones on Pierre Cardin, Courrèges, Paco Rabanne, Zandra Rhodes and Martin Margiela have been presented as well. Next to the gallery, the bookshop presents a wide selection of new and classic publications on art, architecture, design, graphics and fashion, with a strong emphasis on photography. The foundation has its own publishing company, also dedicated to art, photography, fashion and design.