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(🇷🇺🔽)In the pursuit of trends, don’t forget about* oddly shaped little handbag* plant in the house* light sunglassesAnd ...
19/03/2019

(🇷🇺🔽)
In the pursuit of trends, don’t forget about
* oddly shaped little handbag
* plant in the house
* light sunglasses
And clear skin♥️

В погоне за трендами не забудь про:
* Маленькую сумочку странной формы
* Растения в доме
* Светлые очки
И чистую кожу♥️

Одна девочка все прекрасно видела и понимала, но это игра с волком им обоим нравилась.
17/03/2019

Одна девочка все прекрасно видела и понимала, но это игра с волком им обоим нравилась.

Your dresses should be tight enough to show you’re a woman and loose enough to show you’re a lady (c) Edith Head
15/03/2019

Your dresses should be tight enough to show you’re a woman and loose enough to show you’re a lady (c) Edith Head

Lift up the receiver, I’ll make you a believer  @ Mantua, Italy
14/03/2019

Lift up the receiver, I’ll make you a believer @ Mantua, Italy

(🇷🇺▶️)Happy International Women's Day girls, women and grannies!I wish each of us to find our destination, be brave and ...
08/03/2019

(🇷🇺▶️)
Happy International Women's Day girls, women and grannies!
I wish each of us to find our destination, be brave and sensual, successful and happy!

May your guiding light be just the best of people!
Like Elza Peretti (in the lens of Helmut Newton. 1975 New York)

This girl of Italian descent is not only a successful model, a philanthropist, but perhaps one of the most talented jewelers of the late 20th century.
Joined Tiffany&Co as a designer in 1974, her collections are still being produced.
She exploded the jewelry fashion challenging the maximalism. Her work can be found in the British, Houston and Boston museums. Made in the best traditions of art nouveau, they couldn’t be confused with anything. Elza promoted culture and art, fought for ecology, sparked with innovations, was beautiful and amazingly erudite.

And taking this opportunity, on this day I want to say: Freedom is not always demonstrations or war. Freedom of rights is also freedom of mind. When you are driven by great goals, you will not stumble over double standards, discrimination and injustice.
Let's dream of more, be equal to the best and prove every day that the heroes wear not only raincoats, but also skirts. Like Elza Peretti🖤

You are my Art
05/03/2019

You are my Art

(🇷🇺▶️)What happened to fashion when the smartphone became an extension of our hand. Part 2⠀[Reading time 2 min]⠀ #2The I...
02/03/2019

(🇷🇺▶️)
What happened to fashion when the smartphone became an extension of our hand. Part 2

[Reading time 2 min]

#2
The Influencers - that raised one after the other within the growth of social media (and their followers base with them) offered, instead of their own style, a huge numbers of images, jumping from look to look ranging from «Valentino princess in pink» to «Biker girl of Givenchy».
At the same time businesses that appeared on platforms brought the possibility to have a direct conversation between final customer and the company, in which the idea of communication changed, taking with it the diffusion of trend. (If you’re interested in “diffusion” I can write about it in the next post)

All of that create a buzz of «everything for everybody». The result: Dior’s sneakers, Gucci’s streetwear, Balenciaga’s socks in every single corner. Brands that were devilishly accommodating the demand just to stay afloat, at some point lost their own identity. As we know, the newmade logos (Berlutti, Balmain, Burberry, Saint Laurent, Celine, Balenciaga and so on) looks completely the same, and I can tell you why: to be easily read on the screen of your smartphone. Meanwhile those companies that were pushing for style and vision (Prada and Missoni for example), are now suffering to keep their market share.

All of that could be funny until we, confused, as consumers, the reason why we were buying Louboutin instead of Aquazzura, or why we felt more confident wearing Chanel instead of Celine.

What I want to say - the era of consumption is over. To be trendy you should express your individuality, looking for the products that fulfil your creativity, stimulate self-expression and empower the intellect. Eventually you are not just a collection of images borrowed from Instagram profiles but a individual, who can challenge brands to "innovate" rather than to create "new" products. Perceive the market as a space for "designing" rather than an arena for "consuming"
💬 @ Almaty, Kazakhstan

What happened to fashion when the smartphone became an extension of our hand.⠀[Reading time 2 min]⠀ #1With the last year...
01/03/2019

What happened to fashion when the smartphone became an extension of our hand.

[Reading time 2 min]

#1
With the last year of the decade, we can easily predict that 2019 is projected to see the end of things as we use to.
But first - how big is the internet?
According to the Scientometrics Journal there were 4.66 B web pages in mid-March 2016. The total value of physical goods ordered online grew by 15,5% in 2017, and nowadays more than 2 billion people will place at least one online order.
In 2019, global traffic is projected to hit 2 ZB per year – which is ridiculously fast (to give you a measure, 1 zettabyte can contain up to 63 million years of 4K resolution videos) - while in 2020 the number of connected devices is expected to hit 50 B. Add in YouTube & Instagram WeChat, FB, VK and KakaoTalk and you’ll see, the entire world is streaming and watching, for as long as we can conceive .

Within the enormous quantity of data, finding digital truth became a new priority pushing to the forefront and impacted all industries, ranging from government to commerce.
To understand that we gotta look back at 2016. Geopolitical and economic instability intensified, exposing the markets to huge inconstant.
People wanted certitude and business wanted reassurances, thus they turned to the internet seeking for answers. The collective result – reinforced by Brexit’s results and US presidential election – was even more uncertainty.

Today the learning curve of digital platforms has declined and as a consequence, digital culture has raised its awareness regarding “digital behaviours”
Web and social networks have profoundly redefined not only the way we consume information, but also how we think, evaluate, choose and behave. No longer limited by predefined categories, contemporary consumers can access a fluid and unlimited market of choices to craft a unique identity beyond gender, class, race or lifestyle. Finally, we took control of the demand in our hands, but what happened?

Read the answer tomorrow
💬 @ Almaty, Kazakhstan

Hi Monday🖤
14/01/2019

Hi Monday🖤

(🇷🇺 свайпай вправо)What we know about 2018?🤳🏽Well, the global population reached 7.5 billion. The UN Population Fund est...
30/12/2018

(🇷🇺 свайпай вправо)

What we know about 2018?🤳🏽

Well, the global population reached 7.5 billion. The UN Population Fund estimates the global youth population (ages 10-24) has hit 1.8 billion, a historic high.

Corporate altruism is on the rise: 91% of Gen X women and 76% of Gen X men think it's important to contribute to their local or global community through work. Thanks God!👯‍♂️
But the majority of philanthropic game- changers haven’t graduated university yet. Gen-Z continues to globally challenge social and environmental injustices and is creating a new era where the smartphone is mightier than the sword.

The rise of eco-efficiency became a key priority. America's Natural Resources Defense Council (NRDC) offers free guidelines, best practices and steps-to-sustainability through the Clean by Design programme. A report detailing the programme's impact on 33 textile mills in China showed a combined saving of $14.7m per year by cutting water, energy and chemical use.

Nothing is secret anymore. The internet gives people the power to expose errors, inaccuracies, and lies at the swipe of a smartphone, and spread their findings. With social media justice rising, corporate accountability is essential for consumers.
And while peeling back the corporate curtain may seem risky, consumers seem more willing to forgive brands that admit their faults. Hagen Rode, director at digital creative agency Lima Bean, says: “Consumers realise that you need to make money, and they will forgive mistakes (because everyone makes them), but for
this to happen they need the company to be transparent in the way it conducts business”.

Digital connectivity has changed the traditional nine-to-six, enabling new live and work schedules, and creating more markets for on-demand services. Nanny at the last minute, sushi at home at 3 am, yoga master class - there is an app for everything. Just Click😉

What can you say?♥️

From wgsn, probably with love💋 @ The Small Milano

Перед тем как послать меня за мой очередной «ты прочитала мой пост»? Моя подруга Даша сказала, что нужно определиться о ...
18/12/2018

Перед тем как послать меня за мой очередной «ты прочитала мой пост»? Моя подруга Даша сказала, что нужно определиться о чем я пишу. Толи про моду, толи про искусство, толи про политику. Мол, неразбериха полная, втф.
▫️
Специально для Даши: по образованию я дизайнер. Потому писать могу, собственно, только о моде) Вот только мода - это не только тренды и стайлинг, это бизнес, психология, политика, искусство, аналитика, а ещё сплетни, тусовки, короче мечта, дайте две. И пока народу подавай «угадай в каком я городе», сиськи и «готовим борщ из говна и палок» я лучше расскажу, как зарекомендовал себя потребитель 2018 года, но уже в следующем посте♥️
Всем Гуччи🐝🐯🐉

What do you know about  ?▫️Что вы знаете о  ?
12/12/2018

What do you know about ?
▫️
Что вы знаете о ?

Indirizzo

Mantua

Sito Web

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