Silvia Sguotti Design

Casa
Italia
Bologna
Silvia Sguotti Design

I’m an art director, graphic designer, and digital artist with over 9 years’ experience and a de

28/01/2026

When I first started years ago, I mainly used Photoshop for digital painting.
But over time, I gradually moved away from painting and leaned more into illustration — and the graphic side of brand identities.

I absolutely love working in Illustrator, but every now and then it feels so refreshing to experiment more freely: jumping from one program to another without overthinking workflows, exports, or how everything will eventually move into After Effects.

Do you also end up using multiple tools just to create a single illustration or output? 💫

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Discarded styleframes updated and pushed more for my personal R&D 💛

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[gradients, illustration, minimal, abstract, circles, blue, geometry, design]

20/01/2026

I’m so grateful to be able to work with amazing brands, creative directors, and agencies — something I never take for granted. 💛

Lately, I’ve been choosing to take some time to recollect materials and thoughts. It’s actually quite fun to look back at the path I’ve taken, working with so many people, and at the same time, it’s a bit challenging to filter everything and prepare project presentations that truly give each one the right light. 💫✨

In the coming months, I’ll be sharing many projects I really loooved working on.

Here’s a little teaser of what’s coming next. 👀

Is there something you’d like to see first?

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Images and videos belong to their respective owners and are shared with the clients’ permission.

Some photos (not illustrations) not related to brands were created from scratch using AI, solely to better communicate the concept. Please never use AI for final outputs — hire professionals.

[teaser, coming soon, brand identity, branding, illustration, storyboard, design, graphic design]

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08/01/2026

A few months ago, I worked on a fun collab.

I designed some illustrations… and an icon set.
Yes, it should’ve been 5 icons. It turned into 42 🤣
In the end, they didn’t fit into the final video, so they were never used.

But instead of archiving them and forgetting about them, I got the chance to play with

He gave these icons way more value than I ever imagined 💛 He animated them entirely in .app , making them fun, playful — and above all, fully interactive ✨

My favourite one is definitely the sleepy bear 🐻
Which one is yours?

Design:
Motion design:
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[motion design, animation, illustration, icon pack, colorful, cartoon, 2D]

03/01/2026

2025 has been an incredible year — full of amazing projects, and above all, so much fun with beautiful people I deeply admire.

I kept experimenting and diving deeper into the modern-vintage style I love, through brand identities and illustration projects — and honestly, I can’t wait to do more. 💛

Sometimes it feels like there’s so much to learn and explore, and yes, it can be a bit scary.
But I always try to focus on the best part: design lets us have fun, play, and move between different styles all the time.
Is it the same for you?

It was also a year of challenges, but I finally found a healthy work–life balance
(hello fellow freelancers, you know exactly what I mean).

Super grateful to have launched with my amazing friends and , and a huge thank you to all the talented people on our team I was lucky enough to work with 🧡💙

Can’t wait to see what 2026 will bring — I’m really hyped! 💫

Credits
Abstract dot + hexagon motion design:
Nature: motion design + sound .sound
Agio logo motion:

[2025 wrapped, graphicdesign, brandidentity, illustration]

15/12/2025

I love so much exploring different tools to better understand how to improve processes and push creativity. 💫💛

Mockup created in , photos from stock, video created with

05/12/2025

A mix of sketches from personal projects, sketchbooks, and client work.

Which one’s your favorite? 💫

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21/11/2025

Every summer, Bologna Estate turns the city into an open-air playground — music, food, sports, and activities designed for every age and every kind of curious mind.

Starting from the logo I created a few years back (swipe to the last image!), I kept the stylized sun: a little summer symbol, a spark of joy, and even a hint of a camera flash. ✨📸🌳

This is my personal interpretation: a mix of vintage-inspired colors, new compositions, and a touch of motion to bring extra warmth and playfulness to the illustrations.

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Agency
Dinova

Creative Director
Matteo Maccentelli

17/11/2025

Last chapter of the Spago&Vino project — such a blast bringing this identity to life 🍝🍷

Full case study on Behance, link in bio.

[brand identity, visual identity, branding, illustration, graphic design, label design, badge, vintage, typography]

10/11/2025

Sometimes, when I work on a brand identity, I love focusing on the smaller details — like badges or stickers. They’re always so fun to design and add a playful twist to the overall look.

Made for the Spago&Vino identity project.

More on Behance — link in bio ✨

[brand identity, visual identity, branding, illustration, graphic design, label design, badge, vintage, typography]

03/11/2025

Last year I worked on the brand identity for , a new Italian handmade pastry shop.
We wanted something refined and clean, but still warm and approachable — just like them and their payoff “buono per tutti” (“good for everyone”).

The packaging allows the products to be visible, so the labels are kept minimal, while the illustrations and colors make them easily recognizable.

29/10/2025

Last year I worked on the brand identity for , a new Italian handmade pastry shop.
We wanted something refined and clean, but still warm and approachable — just like them and their payoff “buono per tutti” (“good for everyone”).

Everything they make is gluten-free, but the real focus was on taste, quality, and that genuine love for good food. Since their tone of voice was genuine, friendly and a little bit fun, I mixed mouthwatering photos to small fun illustrations.

Working on this brand identity definitely made me hungry all the time!

.design

23/10/2025

Last year I worked on the brand identity for , a new Italian handmade pastry shop.
We wanted something refined and clean, but still warm and approachable — just like them and their payoff “buono per tutti” (“good for everyone”).

Everything they make is gluten-free, but the real focus was on taste, quality, and that genuine love for good food. Since their tone of voice was genuine, friendly and a little bit fun, I mixed mouthwatering photos to small fun illustrations.

Working on this brand identity definitely made me hungry all the time!

.design .dsgn

Indirizzo

Bologna

Sito Web

https://silviasguotti.design/

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