20/08/2026
So happy I got the chance to work on this storyboard for Superfeet Insoles last year. 💛
It was all about finding the balance between old and new—celebrating where the brand started while hinting at where it’s going. Almost like a bridge between its heritage and the beautiful new identity created by MLTI NYC
This was one of those projects where I completely nerded out over microtypography and tiny graphic details. 😄 The hardest part, though, was definitely selecting all the photography and archival material. It took a lot of experimenting to find combinations that felt natural and balanced, mixing vintage papers, old documents, and little pieces collected throughout Superfeet’s history into one cohesive composition.
This one was such a fun project to bring to life. 💫
Agency: MLTI NYC
Storyboard: me
Motion design: Riccardo Agostinelli Gabriele Montinaro