20/07/2021
Hello there, thankful for your time.This page is for passionate gamers/video game fans who want to explore the industry; significant developments across the world, future of gaming and of course video games.
The future is The CLOUD
As experts say "Mobile gaming is the future"....i respectfully disagree. I say "Devices doesnt matter"; cause the future of gaming is cloud. U might disagree and say Ohh..Mr.X...its a long way from now...and for the next decade per se mobiles devices will rule the industry and also cloud offerings max focus will be on the markets like US, EU etc.. Yes!!! its true, but i think the developing markets will truth be told can skip the developmental phase and will take advantage of these offerings. Look what happened in AR/VR and prime example of 2G to 4G, Fintech; technological skips.
What is cloud gaming??
For those who are not familiar;Cloud gaming is in a brief described as; a user with an account registered on a platform offering these services can concurrently use this account credentials and log in on their personal devices like Mobile/PC/Consoles and can start playing as it simultaneously synchronizes across devices. No start over necessary.
Key Players
As of today, Stadia offered by Google, Project Xcloud by XBOX, Microsoft and Luna by Amazon are the key players. Available in US,UK markets.Monthly subscription based services where u need not pay for individual games and can choose plans according to your choice. Stadia is priced at 10$ a month;launched on 29 Nov 2019;Luna by Amazon launched sep 2020 at 6$ a month and other offering UBISOFT+ at 15$ a month; for all the assasins creed, farcry fans out there. Project Xcloud by Microsoft; launched Nov 2019; later added Gamepass subscribers in sep 2020 at free of cost.
Why did they do this??
Google, Amazon, Microsoft - as we know are these big giants; it is so fascinating isnt it to for them to provide these services. Lets look into this shall we!!! Lets take Microsoft - the giant for OS Windows; now focussing on Azure and cloud infra; but take XBOX - a division focussing on developing next gen experiences through software and hardware; carefully understand for the past 2 yrs shifted its focus towards GAMEPASS sales....not Xbox consoles but gamepass. At E3 2019, 2020, 2021...it has become a priority to say "Coming to gamepass on day1"....so typically shifting focus and letting players to focus on getting gamepass subscriptions....the revenue model has changed(A concept of CLV- customer life time value...will post about this later). Now Microsoft is selling XBOX gamepass rather than XBOX. and a broader picture Azure comes in to support. So u see a key strategic decision
Same by Amazon and Google; these giants were never part of the gaming ecosystem; dont have studios; no exclusives,no consoles etc. until offering streaming services like Twitch acquired by amazon; u see the ecosystem is changing and Google Cloud and Amazon AWS(not e-commerce, actual revenue generator) have entered this field.
Barely scratched the surface. We shall dig deep. Thanks for reading. Wanted to make it conversational style not a newsletter. Thoughts and Comments. Stay safe.
