Unfolding

11/08/2025

22/12/2022

Amidst the over KIA’s logo, we took the creative freedom to redo it.
Do share your feedback in the comments.


Kia India

18/11/2022

People are usually emotional in some way in their day-to-day lives, and approximately 95% of people are emotionally driven by brands.
Emotional storytelling is the most effective way to appeal to people’s emotions... In simple terms, emotional appeals enable companies to establish deeper relationships with customers by eliciting a sense of empathy and engaging them on a personal level.
Thus, over time, it becomes the standard method for all brands to target audiences emotionally.

07/05/2022

It was summer, and being a kid of '90s summer vacation was all that I use to look forward to. As soon as the school closed for the summer, I use to come back home throw away my bag on the sofa and use to run away with bare feet to play outside in the scorching month of May.

Leaving the food half on a plate, and waking up late was a new routine for me. Late Pushpa (my ) use to gulp down anger at times.

After two or three days of observing and letting things go. Things started getting changed. The level of anger started to get reflected starting from those big looks, to shouting my name Tanmay to the final geometric progression curve.

Gadheda (Donkey - in Gujarati) was the starting point of the geometric progression of words that were about to start flowering on me.

Just like the movie Pushpa My Mother was a flower but was a fire if she lost her temper.

This is my story on . Like I always say everyone has an untold story waiting to unfold.

Do comment below and share interesting words that your mothers use to call you out of love and do spread the word around.

Like, Comment and Share

08/04/2022

One of the things I admire about Simon Senek is that he makes you think.

With the simplest and most obvious questions.

I felt the book designer may have missed this obvious truth that I felt so strongly on reading the book.

Hence, this is the way I would have designed the book.

So that many more people get to read what I would recommend as essential reading.

For any one who is interested in business.

Read it anyway. Don't judge a book by its cover!

02/04/2022

After reading this book from MarkManson.net the first thought that resonated my mind was an old proverb "an elephant never minds barking dogs, but the highlight is that the dog keeps barking even with no reaction from the elephant "

You can't tame the barking dogs. Channelling your inner elephant is a healthy exercise in being focused on who you are and what you believe in, rather than letting others do the defining.

The book is an interesting read and opens up to embracing what comes to you and yet living a

I wish the could have been better than the one right now. Hence I took a freedom to it again by adding a element to it.

Because every brand has an untold waiting to unfold

Do shower your , & .

08/03/2022

This post is straight from my heart as a creative professional, brands need to understand the value of digital space as a whole.

Don't just put any piece of communication related to your brand, just for the sake of putting it, because you got it for cheap and for some amount you getting 'x' no. of creatives, 'y' no. of videos.

I have seen some of the most hilarious and no brand connection content off-lately. Brands think they are visible. However it slaps back.

Subconscious mind is much powerful than concious mind when a consumer looks upto you as a brand.

So don't make fun of yourself, by just posting anything without any specific objective.

Decide what you want from a certain piece of communication.

Think !

07/03/2022

If you love sipping coffee, tearing pages, drinking beer, listening to music, relaxing in sun and creating excellent brand communication designs that make the brands go awwwwww. Then we are looking for you.

Share your portfolio on the email id:

*** [email protected] ***

Get a chance to work on international and national brands from Raipur.

01/12/2021

Look who will be judging your work.

Do tag others you know who would like to take advantage of the early bird offer.
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https://www.unfolding.co.in/swards

25/10/2021

Yes or No