07/04/2026
Creative Direction + Product Photography for Tattv
Led the complete visual direction for this project with Tattv Handmade Soaps, from concept and styling to photography and cinematography. Every frame was designed to make a simple handmade product feel rich, tactile and memorable. Strange little human ritual, really. You spend weeks making soap, then I spend days making the soap look more dramatic than half the people on Instagram.
Creative Director + Lead Photographer: Pritesh S Gawande | 7 Iris Studio