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Awe Gods by SSG ART SUPER POWERS OF OUR WORLD.

The clock has stopped ticking. The Titan passes away. A beacon of integrity, ethical leadership and philanthropy, who...
09/10/2024

The clock has stopped ticking. The Titan passes away.

A beacon of integrity, ethical leadership and philanthropy, who has imprinted an indelible mark on the world of business and beyond.

He will forever soar high in our memories.

Om Shanti 🙏

"Only humans have real insights into humans." - AI1️⃣ AI will never be the source material. Technology can travel with s...
27/09/2024

"Only humans have real insights into humans." - AI

1️⃣ AI will never be the source material. Technology can travel with speed, it can imitate and iterate, but it does not capture our complexity.

2️⃣ We are incapable of imagining the future. Faced with no information, we are primed to respond with fear. Call it our negativity bias. So let’s not get ahead of ourselves. Let’s acknowledge we don't know.

3️⃣ Focus on the problem, not the tools. Let’s empower each other to put our energy into solving problems and assume that technology will meet us there.

𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝗽𝗶𝗹𝗹 𝘀𝗼𝗺𝗲 𝗵𝗮𝗿𝗱 𝘁𝗿𝘂𝘁𝗵𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴...𝘠𝘰𝘶 𝘬𝘯𝘰𝘸 𝘩𝘰𝘸 𝘸𝘦'𝘷𝘦 𝘣𝘦𝘦𝘯 𝘳𝘪𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 '𝘞𝘏𝘠' 𝘵𝘳𝘢𝘪𝘯 𝘧𝘰𝘳 𝘺𝘦𝘢𝘳𝘴? Well, gue...
20/09/2024

𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝗽𝗶𝗹𝗹 𝘀𝗼𝗺𝗲 𝗵𝗮𝗿𝗱 𝘁𝗿𝘂𝘁𝗵𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴...

𝘠𝘰𝘶 𝘬𝘯𝘰𝘸 𝘩𝘰𝘸 𝘸𝘦'𝘷𝘦 𝘣𝘦𝘦𝘯 𝘳𝘪𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 '𝘞𝘏𝘠' 𝘵𝘳𝘢𝘪𝘯 𝘧𝘰𝘳 𝘺𝘦𝘢𝘳𝘴?

Well, guess what? That train's running out of steam.

Don't get me wrong, your brand's purpose is still important - it's like the soul of a business.

But let's face it, a soul without a body is just a ghost, and ghosts don't sell products.

𝘐𝘵'𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘨𝘪𝘷𝘦 𝘴𝘰𝘮𝘦 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘵𝘩𝘦 '𝘞𝘏𝘈𝘛'.

You know, that pesky little thing called the actual product or service?

Yeah, that.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹, 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁 𝗻𝗼 𝗰𝗵𝗮𝘀𝗲𝗿:

Your 'WHY' might be saving the world, but if your 'WHAT' can't even save face, you're in trouble.

Stop hiding behind fancy purpose statements. Show us what you've got!

Your customers aren't stupid. They want to know what you're selling, not just why you exist.

Balance is key. Like a good cocktail, you need the right mix of 'WHY' and 'WHAT'.

𝙳̲𝚊̲𝚝̲𝚊̲ ̲𝚍̲𝚘̲𝚎̲𝚜̲𝚗̲'̲𝚝̲ ̲𝚕̲𝚒̲𝚎̲.̲ ̲𝚄̲𝚜̲𝚎̲ ̲𝚒̲𝚝̲ ̲𝚝̲𝚘̲ ̲𝚖̲𝚊̲𝚔̲𝚎̲ ̲𝚜̲𝚞̲𝚛̲𝚎̲ ̲𝚢̲𝚘̲𝚞̲𝚛̲ ̲𝚋̲𝚛̲𝚊̲𝚗̲𝚍̲ ̲𝚒̲𝚜̲𝚗̲'̲𝚝̲ ̲𝚓̲𝚞̲𝚜̲𝚝̲ ̲𝚑̲𝚘̲𝚝̲ ̲𝚊̲𝚒̲𝚛̲.̲

Remember, folks, in the grand circus of branding, your 'WHY' might be the ringmaster, but your 'WHAT' is the main act.

And trust me, nobody comes to the circus just to see the ringmaster.

So, let's get real, get practical, and start delivering some kickass 'WHAT' to go with that lofty 'WHY'.

Because at the end of the day, that's what'll keep your brand from becoming just another cautionary tale in the graveyard of good intentions.

𝟵𝟱% 𝗼𝗳 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗰𝗹𝗮𝗶𝗺 𝘁𝗼 𝗯𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰, 𝗯𝘂𝘁 𝗼𝗻𝗹𝘆 𝟭𝟬% 𝗱𝗲𝗹𝗶𝘃𝗲𝗿. 😱Your customer journey is a mess of touchpoints.Her...
18/09/2024

𝟵𝟱% 𝗼𝗳 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗰𝗹𝗮𝗶𝗺 𝘁𝗼 𝗯𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰, 𝗯𝘂𝘁 𝗼𝗻𝗹𝘆 𝟭𝟬% 𝗱𝗲𝗹𝗶𝘃𝗲𝗿. 😱

Your customer journey is a mess of touchpoints.

Here's how to turn it into a brand-building powerhouse! 👇

1️⃣ 𝙈𝙖𝙥 𝙞𝙩 𝙤𝙪𝙩, 𝙗𝙪𝙩 𝙢𝙖𝙠𝙚 𝙞𝙩 𝙧𝙚𝙖𝙡. 🗺️
• Journey maps aren't just pretty pictures.
• They're your blueprint for success.
• Highlight pain points AND moments of joy.

2️⃣ 𝘿𝙖𝙩𝙖 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙨𝙚𝙘𝙧𝙚𝙩 𝙬𝙚𝙖𝙥𝙤𝙣. 🔍
• 1. Don't guess, know.
• 2. Use analytics to track every interaction.
• 3. Let numbers guide your strategy.

3️⃣ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲. 🎯
• 80% of customers are more likely to buy from brands that personalize.
• Tailor experiences at every touchpoint.
• Make them feel like VIPs.

4️⃣ 𝙀𝙢𝙤𝙩𝙞𝙤𝙣 𝙩𝙧𝙪𝙢𝙥𝙨 𝙡𝙤𝙜𝙞𝙘. ❤️
• Customers remember how you make them feel.
• Design for emotional highs.
• Turn frustrations into "wow" moments.

5️⃣ 𝘾𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 𝙞𝙨 𝙠𝙞𝙣𝙜. 👑
• Your brand should feel the same everywhere.
• From social media to customer service.
• Align your team, tools, and messaging.

♻️ Share if you found this useful.

👇 Comment to see more of these in your feed.

Your marketing needs more contrast. Why?This New Balance ad nails it by playing with the contrast between high fashion a...
14/09/2024

Your marketing needs more contrast. Why?

This New Balance ad nails it by playing with the contrast between high fashion and everyday life.

When they say their shoes are "worn by supermodels in London and dads in Ohio,"

New Balance is tapping into a universal appeal that goes beyond typical consumer groups.

On one side, you have supermodels—symbols of style and elegance—walking the fashion capitals like London.

On the other side, you have dads in Ohio, who represent practicality and comfort, with a straightforward approach to life.

This contrast shows New Balance's unique place in the market:

They make products that aren’t just for the fashion-forward but also for the everyday person.

What are your favorite contrast ads?

Via Mark Jung

28/08/2024

Getting Your Brand Name Right!

Stuck figuring out the best possible name for your shiny new brand?

➡️ You’re not alone.

Naming is one of the most intensive, difficult, and rigorous processes most brands tackle.

But here are a few frameworks to get you started:

Strategic Backing
↳ Ensure the name is strategically backed, not just one you personally like.
➥ It should be meaningful to your target audience.
➥ Adaptable to all the places it needs to exist and capture attention.
➥ Distinctive enough to stand out among the competition.

Creativity and Emotion
↳ Ensure the name is creative and evokes emotion related to your strategy.
➥ Consider if it’s easy to remember and pronounce.
➥ Check if it sounds good when spoken and looks good in design.
➥ Remember, the more words your brand has, the harder it is to execute through design.

Legal and Linguistic Availability
↳ Ensure the name is legally available.
➥ Do your homework—even if another brand has a similar name in a different industry, it doesn’t mean you can own or defend it.
➥ Make sure it’s linguistically available.
➥ For example, avoid starting a search engine named Boogle.com.
➥ Ensure it’s easy for people to say and spell into search engines.

Lastly, as we always say - Create Branding that Drives Business. Contact us if you need any help.

Just Saying :)
27/08/2024

Just Saying :)

26/08/2024

Every step counts.
Make each moment matter.

He created Olympic history & what happened next is equally fascinating.Mijaín López became the first Summer Olympian in ...
08/08/2024

He created Olympic history & what happened next is equally fascinating.

Mijaín López became the first Summer Olympian in any individual sport to win five consecutive gold medals in the same event, a masterful feat of longevity and dominance that he reached by defeating Chile's Yasmani Acosta, 6-0, in the 130-kilogram final in Greco-Roman wrestling at Champ-de-Mars Arena.

When it was over, López picked up his coaches in a pair of bear hugs before walking to the center of the mat and untying his shoes.

In the international symbol for a wrestler's retirement, he removed his shoes, left them on the mat and walked away in his socks.

"It was time to say goodbye at the mat," López told reporters.

"What better opportunity is there for me to be here at a final match, to be able to fight with a fellow brother, and to win at an Olympic Games?

There is no better way to say goodbye at the Olympic Games than to leave the door open for the next generation."

Nicknamed "El Terrible" for his imposing figure and sheer dominance, López won his first Olympic gold medal at the 2008 Games in Beijing, when he was 25 years old. He won his fifth just a few weeks shy of his 42nd birthday.

Believe it or not, he did not compete at all between his previous march to gold at the 2021 Tokyo Olympics and this one.

"He has been here for many years, so it is very important to conserve his body," his coach Raul Trujillo told The Guardian.

As he circled the mat after his victory, López held one hand above his head in a triumphant fist and used the other to cradle Trujillo, who was in tears.

"This was a legacy," he said. "I have fulfilled the commitment that I had to myself. I gave the very best that I had."

While many athletes have won five gold medals at the Summer Olympics, they have all needed to participate in team or multiple events to do so. None have dominated one event like López.

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