Then we can tell you something about us. We’re a digital & video marketing creative agency. And creative agencies have to be started by creative people. As you can see, content writing comes to us naturally. We also ideate, conceptualise, design, code and do various other things that creative agencies do and a lot of things that creative agencies don’t do too. What’s with the name you ask? At 4 de
grees celsius, there’s a phenomenal natural phenomenon we’ve all heard of: the anomalous expansion of water. Water, when cooled below 4°C expands instead of contracting; and when heated up until 4°C, contracts instead of expanding. We think creativity is something like that – unpredictable, it breaks conventions and eventually, it’s all about delivering excellence. That’s one very inspirational and creative story we could come up with to justify the name and not look like a food company. There’s also another thread in case you aren’t convinced. Ice floats on water precisely because of this phenomenon. This phenomenon is also why the titanic sank. But since there’s an iceberg in our logo which is completely visible: look we show you the complete picture. Also, icebergs can be turned into metaphors for a pencil. Yes pencils. Now you will never see icebergs the same way again. Though at the rate we’re going, we might just never just see icebergs in any way again. Pencils stand for anti-dogma. It represents fluidity, plasticity, the willingness to undo, learn, unlearn, relearn. Start-Stop-Play-Repeat
Call us if you’re still awake and don’t mind dead-pan humour.