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Beer has been the cold comfort for humanity since the beginning of time, almost, having trickled down over many millennia. Beer is the eternal brew of buddies, the third most consumed liquid after water and tea, as the many millions slogging through five-day, 14-hour work weeks would agree. And that the eternal symbol of a serious beer lover
––the Beer Belly—is where the Belly Fest draws its inspiration. It is a symbol of all the bonds of brotherhood strengthened over beer kegs after a hard day’s work, a sign of friendships and late nights and happy hours. The Belly Fest is a first-of-its-kind call to action to all beer meisters to plunge headfirst into the Beer Games. After all, no guts, no glory!
