Our Story
Pastel Entertainment is an audio management company which singularly focuses on creating original quality Bengali content for discerning listeners. It aims to provide a platform to talented singers, musicians, elocutionists and raconteurs, whose work of art will now reach millions of listeners across the world.
Pastel Entertainment is conceptualised and created by Shanoli, who is an elocutionist and the founder of Mahul Abrittir Band, a lyrical band which pioneered the concept of performing poetry with live instrumentation in 2005.
Pastel Entertainment is seamlessly integrated with a Mahul Studio, which owns five music recording studios under one roof in Tollygunge, Kolkata catering to international brands like Disney, Fox, NGC, Star and Zee as well as serving artists, singers, musicians, composers, music directors and film makers. This venture was started by Shanoli in 2010.
With digital channels disrupting the distribution of audio content globally, Pastel Entertainment synchronizes its millions of hours of studio experience with modern audio labeling technology. It also collaborated with digital music platforms like Saavn, Itunes store, Spotify, Napster, Gaana, YouTube music, Amazon prime music, Google Play, Hungama music and many more, through which it will distribute its content to millions of listeners across the world.