PLAKC is a native ad delivery platform where we can deliver ads inside video games and the Ads become a part of the gaming environment. Like say the football field can be branded, billboards can be branded, Store Fronts can be branded. This is a non clickable non intrusive Ad unit that we have. We have another Ad unit called Mindset Advertising where we show non clickable impressions inside the video game (only 1 brand is shown during the session) and then after the user is exposed to the brand for some time we give a clickable Ad unit in the natural pop up of the game. This ensures the the user is intrigued by the brand and has higher chances for clicking and installing that app. We serve ads based on the user who is playing the game to get maximum ROI for everybody. We have impressions from all around the world but our traffic is heavy on the asian side where we are serving around 1 million impressions daily.
