28/11/2025
Introducing Ramya Rajaraman, the Founder and Director of ArtSpire, an arts management company focused on developing and managing artistic initiatives. Under her leadership, ArtSpire partners with artists and arts organisations to craft marketing and audience-development strategies that expand visibility, deepen engagement, and support long-term growth. An arts entrepreneur and strategic communications specialist with 22 years of experience across the corporate, non-profit, and cultural sector, Ramya brings a nuanced understanding of artistic practice and creates communication strategies that clearly articulate value and build sustained, meaningful audiences.
Marketing & Audience Development for Performing Arts Session offers a practical, hands-on guide to developing and strengthening marketing strategies that enhance the visibility and reach of performing arts initiatives. Participants will learn to define their artistic proposition, understand how to build effective marketing and engagement strategies, explore key marketing channels, and implement tactics across digital, print, and traditional platforms. In six hours, participants will be equipped to create a structured marketing plan and an actionable audience - development framework.
Join Alif’s Performing Arts Management Course 2026. A 4-month digital program designed to equip you with the tools, insights, and network to manage artists, projects, and organisations with confidence.
🗓 March - July, 2026
✨ Early Bird closes Dec 1, 2025.
Check the link in our bio for more information and application form.