VFR

01/06/2023

We're thrilled to announce our new partnership with Alpha212!🤝
Alpha212 is known for designing unique, competitive games that can be played on your Connected TV using only your remote. They're game designers and developers who are pioneers in creating unforgettable games for your TV. 🎮📺
We share a common goal with Alpha212: to enhance the viewer experience. That's why we're joining forces to help them monetize their CTV games without interrupting the gameplay.
We believe that ads shouldn't disrupt the viewer experience. That's why our solution allows CTV publishers to generate more revenue.
Yeah, that’s right.
With this partnership, we're taking a step further in our mission to respect CTV viewers and their experiences.
Stay tuned for more updates on this exciting partnership!

30/03/2023

A great tip about programmatic advertising on !
A 16:9 video is relatively easy to produce. Try to change your creative according to the latest trends.
For example, this week, according to google trends, the most searched topics were The Clippers and, the one and only - Keanu Reeves.
People loooooove trends and will connect to your product more easily because it shows an up-to-date product and company. If you create emotion in your audience - you win.

09/02/2023

The old approach in is over.

Quoting John Landgraf the Chairman of FX Networks:

"We don’t want to be 20 million people’s favorite show. We want to be 5 million people’s favorite show", "That’s been a new thing for me and our whole marketing department to learn."

Just awareness is not enough, we need to know how to target our audience. We are not Apple or Google, we don't have infinite ad money, especially in 2023.

Now that TV is not linear and the competition in streaming tv is rising, ads on cost way less. There are opportunities to pick the content that our audience watches.

Don't waste your ad money on big, general content that might hit some users and might convert, these days are gone for most of us. When we have a limited amount of marketing money, we need to be spot on.

Choose wisely, and the conversion will be much higher.

FX's John Landgraf explains how his campaigns have expanded far beyond driving a show's premiere ratings.

25/12/2022

A big change is coming.
Is AI just another "buzz" word? Is it another "NFT"?
Our answer is that the reason why everyone talks about "AI" now is that even though it is in its early stages, this is a revolutionary technology.
The potential here is huge for all industries: Medical, Advertisement, Music, and more...
The tools are gonna be faster and more efficient which means we're gonna be flooded with products, ads, and content.
VFR is looking towards the future - we need to be ready.
A big change is coming.

Future of content creation: Artificial intelligence or AI for content creation is becoming must and Israeli startup VFR is leading the charge

13/12/2022

The future of content creation will look totally different! (yes, AI is there)
Thanks, Business Matters for this great interview with our CMO, Shlomi Ben Atar, about content creation in general and also the focus on .

To gain a better understanding of content creation, and where this industry is headed, we sat down with Shlomi Ben Atar, CMO at VFR.ai.

08/12/2022

Yes, even our casual games can teach us.
Thanks, Quick and Dirty Tips for mentioning our new "BingoTV" Roku. These are great tips!
We got a text this week, from one of the Tiktokers we are working with:
"It will be a great game for kids to play during family gatherings for the holidays (so the adults can start drinking and enjoying themselves)". It changed our state of mind for this game immediately.
We love learning about new audiences and new experiences with our games.

Few games have attained worldwide popularity as Bingo has. First invented in 1929, the game has experienced several developments and iterations. For instance, the first version of Bingo required participants to complete a few simple patterns on their cards. Today, versions are more complex as the g...

10/11/2022

Content for kids is a super delicate matter in 2022!

We are happy to be among the biggest names in this industry that keeps our children's screen time clean and educational.

Thanks, Odyssey for choosing "Little Stories" to be amongst these amazing media companies.

There are now thousands of different streaming channels that you can choose from. Although that means you can get whatever you’d like on-demand, it can also be a little overwhelming, especially when your kids are involved!In this list, we’ve collected the five best CTV channels for kids, demonst...