Visualia Festival

Visualia Festival Festival of Light & New Media
Pula // Istria // Croatia Djeluje od 2013. i aktivna partnerstva u provođenju brojnih aktivnosti na međunarodnoj razini.
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VISUALIA - A Different Kind of Innovation

[Please scroll down for English version*]

VISUALIA je prvi festival svjetla i novih medija u Hrvatskoj, jedna je od glavnih kulturno-turističkih manifestacija u Puli i Istarskoj županiji, te u tri dana okuplja preko 15,000 posjetitelja. Tijekom 3 uzastopne večeri na 10-ak lokacija u pulskoj starogradskoj jezgri, Visualia nudi posjetiteljima u prosjeku ok

o 20 umjetničkih radova u domeni svjetlosne i audiovizualne umjetnosti: svjetlosne instalacije, interaktivne instalacije, 2D/3D mapping projekcije, svjetlosni performansi i sl. Umjetnički program dostupan je svima (besplatan ulaz), svake festivalske večeri od 20:00 do 00:00 sati uz iznimke poput projekcija i/ili performansa koji se održavaju u točno određenom vremenskom terminu. godine, a karakterizira ga kvalitetan umjetnički program s dobro uravnoteženim art i entertainment radovima te jaka umreženost (članstva u međunarodnim svjetlosnim udruženjima ILO, LUCI i sl.) Pogodna klima, prirodne ljepote i bogata povijest grada Pule kao festivalske lokacije također učvršćuju poziciju festivala kao poželjnu kulturnu i turističku destinaciju. ORGANIZATORI: Udruga Sonitus (idejni začetnik i osnivač), Pula Plus - Turistička zajednica grada Pule (od 2014.g.), Visualia d.o.o. (od 2019.g.)


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[ENGLISH]

VISUALIA is the very first festival of light and new media in Croatia; it is one of the major cultural and tourist events in Pula and Istria County which gathers more than 15,000 visitors in three days. During 3 consecutive evenings at about 10 locations in Pula Old City Center area, Visualia offers visitors an average of about 20 artworks in the field of light and audio-visual arts: light installations, interactive installations, 2D/3D mapping projections, mapping installations, light performances, etc. The art program is available for everyone (free entry), every festival night from 8:00 pm to 12:00 am with exceptions such as projections and/or performances held at a specific time. It has been operating since 2013 and is characterized by a quality artistic program with well-balanced art and entertainment pieces, as well as the strong networking connections (membership in ILO, LUCI, etc.) and active partnerships in numerous international activities. The favourable climate, natural beauties and rich history of the City of Pula as a festival site, also reinforce the festival's position as a desirable cultural and tourist destination. ORGANIZATORI: Sonitus Association (creator & founder), Pula Plus - Tourism Office Pula (since 2014), VISUALIA Ltd (since 2019)

11/05/2026

Proud to present our installation “Pallets” at the Water Light Festival in Brixen as part of the EU project Imagine Peace!

A zero-waste installation that has previously been showcased at Visualia Festival, Essen Light Festival and Copenhagen Light Festival.

Grateful to our hosts and organizers Brixen Cultur, for having us and for making us part of this beautiful story.

Emotions in motion… ❤️Beyond the installations, beyond the light - this is what Visualia is really about. Moments shared...
28/04/2026

Emotions in motion… ❤️

Beyond the installations, beyond the light - this is what Visualia is really about. Moments shared in between. A look, a touch, a quiet pause, a smile in the crowd.☺️

Light brings people together, but it’s the emotion that stays.

Families, friends, strangers - all connected for a second by the same glow, the same feeling, the same experience.

This is the festival through their eyes.
Not just what you see, but what you feel.

Because Visualia was never only about light - it’s about what light awakens in all of us.💫

Dundu - Giants of Light was a special guest at last year’s Visualia Festival, and what a surprise it turned out to be. 💫...
09/04/2026

Dundu - Giants of Light was a special guest at last year’s Visualia Festival, and what a surprise it turned out to be. 💫

After the opening, he moved through the city... and the city followed. Crowds gathered (too many to count), walking alongside him, waving, reaching out for high fives. 👏

There was something about that presence - the scale, the light, but even more the energy he carried. It connected instantly, across all ages. ❤️

For a moment, everyone felt part of something bigger, lighter, almost childlike again.

Thank you and for bringing that magic to life.

P**a napokon dobiva autohtoni suvenir: Arena će se proizvoditi lokalno (i malo manje lokalno)P**A – Nakon godina kritika...
01/04/2026

P**a napokon dobiva autohtoni suvenir: Arena će se proizvoditi lokalno (i malo manje lokalno)

P**A – Nakon godina kritika kako P**a nema prepoznatljiv i autentičan suvenir, organizatori Visualia Festival odlučili su stati na kraj tom problemu.

Kako su danas objavili, od rujna ove godine u prodaju kreće prvi službeni pulski suvenir – minijaturna Arena s LED rasvjetom, koja će se, kako navode, “uglavnom proizvoditi lokalno, uz manju logističku podršku iz Azije”.

Projekt je, kako tvrde, već pokrenut u nekoliko istarskih mjesta gdje lokalno stanovništvo sudjeluje u “završnim fazama proizvodnje”, poput pregledavanja kutija i provjere sigurnosti.

“Bitno nam je bilo da zadržimo autentičnost. Zato će svaki proizvod proći kroz Istru,” dodaju.

Iako su pojedini građani izrazili sumnju oko porijekla proizvoda, organizatori ističu kako je riječ o “globalno-lokalnom konceptu”.

“Danas je sve globalno. Bitno je gdje proizvod završava, a ne gdje nastaje,” izjavio je jedan od uključenih u projekt.

Suvenir će biti dostupan tijekom festivala Visualia, od 17. do 19. rujna, a očekuje se da će postati “konačno nešto što turisti mogu kupiti bez da se pitaju zašto su isto to vidjeli u tri druge države.”

Organizatori su najavili i posebnu limitiranu seriju s certifikatom autentičnosti, koji će, kako kažu, “biti potpisan u Istri, iako će ga netko drugi isprintati.”

25/03/2026

13 years later… and 5 days late - (yeah, we’re exactly that kind of people when it comes to anniversaries). 🫣

Back then, Siniša Jean Sambolec created the first mapping for Visualia Studio.

What started as a projection became something much bigger: an introduction to 3D video mapping, to the beauty of audiovisual art, and to what would become Visualia Festival.

Since then, we’ve done a lot. Different projects, different formats, different ideas. But somehow, it always comes back to mapping, light returning to the same building, again and again, each time telling a new story. ✨
.. Maybe late with dates, consistent with light. 💡

10/03/2026

The next Visualia Festival edition is on its way. 🤭

New surprises are coming.

27/02/2026

POV: nothing goes according to plan… but we still somehow make it work.
Episode 2 = chaos, panic, last-minute ideas and a lucky ending 😂

30/01/2026

Over the years, we’ve created, mapped, tested and pushed boundaries.

We’ve lived through countless experiences and it’s time to share them with you.

One of the biggest chapters?
A Guinness World Record.

And there’s much more to come.

Welcome to Visualia Stories - a new video series where we share anecdotes, behind-the-scenes moments, and stories that shaped who we are. 🎥

This is just the beginning. ⏳

23/01/2026

From progress to result - installation day at the Copenhagen Festival of Lights.

Grateful to present our installation “Pallets”: a story of community, peace, and sustainability.

This installation is a growing archive of words - each one a personal definition of peace, written by many, held together in one shared space.

What does peace mean to you? Write in the comments!

✨ Part of the Imagine Peace Project, this EU co-funded collaboration unites some of Europe’s most inspiring light festivals.

*Co-funded by EU

15/01/2026

Current situation: Copenhagen Light Festival 📍

Visualia team is in Denmark, installing Pallets - our zero-waste light installation, first presented at the latest Visualia Festival of Light. We’re here as part of .project , a collaboration between five festivals and one institute, and we’re proud to share the festival with artist and our colleague Petar Šćulac and his work Stairs Between Wars.

Want to see how it looks behind the scenes while we install, test, and bring it all to life (with a little winter exploring and good food in between)?

Watch the video and stay tuned for more from Copenhagen!

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