Authentic

Authentic Authentic HK, Ltd. Go Global. Speak Human. Authentic is a new kind of agency. Join our team, put us to work, or just listen to the conversation!

We help you transform your Communications, Commerce and Culture to succeed in the Social Era. We work with a world-class team of experts in Social Media, SEO, eCommerce, and Cultural Change.

Need some Monday inspiration to get cracking on 2014? Try today's blog entry...
06/01/2014

Need some Monday inspiration to get cracking on 2014? Try today's blog entry...

« PREVIOUS POST | Disrupt Yourself in 2014For most of us, this is the first Monday back at work after time off with family and friends. The question facing all of us is, what will I bring to the table that I didn’t last year?If we were even marginally successful in 2013, then it is tempting to wa...

Kudos to WestJet for a warm, touching and genuine Christmas promo. It even made it onto German TV news!
12/12/2013

Kudos to WestJet for a warm, touching and genuine Christmas promo. It even made it onto German TV news!

It's hard for Santa to be everywhere during the holiday season, but thanks to the power of technology and a team of merry WestJetters, we've learned that mir...

Latest blog post is up. Feel free to comment and question here...
03/12/2013

Latest blog post is up. Feel free to comment and question here...

« PREVIOUS POST | Thank you for LeavingThere’s always a lump in my stomach when I see the subject line, “Subscriber Removal Request” – it means someone doesn’t want to hear from us anymore. I’m working on my Zen-master-like state of gratitude, trying to wish that person well on their journey, eve...

Vooza... culture spoof brilliance. A little workplace comic relief for your Thanksgiving Holiday.
27/11/2013

Vooza... culture spoof brilliance. A little workplace comic relief for your Thanksgiving Holiday.

Your workplace is your ecosystem. If you get the culture right, everything else falls into place.

Virgin's understanding of and fidelity to their brand is inspiring. Even boring doesn't have to be boring if Virgin get...
05/11/2013

Virgin's understanding of and fidelity to their brand is inspiring. Even boring doesn't have to be boring if Virgin gets ahold of it.

Buckle up to get down. We've enlisted the help of Virgin Produced, Director Jon M. Chu, Choreographers Jamal Sims and Christopher Scott, Composer/Producer Je...

Fantastic call to humanness as the answer handling difficult customer service situations...
21/10/2013

Fantastic call to humanness as the answer handling difficult customer service situations...

He wants a connection, an apology and some understanding. He wants to know why you made him feel stupid or ripped off or disrespected, and why it's not going to happen again. If you have a department that sends out...

The Google Analytics in Real Life campaign demonstrates the lunacy of poorly designed online experiences. Enjoy...
18/09/2013

The Google Analytics in Real Life campaign demonstrates the lunacy of poorly designed online experiences. Enjoy...

Shopping online is meant to be easy. Find out where your customers are "checking out" with Google Analytics.

Courage is more than just risking bodily harm....http://authentic.hk/culture/the-courage-to-change/
03/09/2013

Courage is more than just risking bodily harm....

http://authentic.hk/culture/the-courage-to-change/

« PREVIOUS POST | The Courage to ChangeRecently, I sat among heroes. They weren’t firefighters, soldiers or police officers. In fact, they did nothing physical that would normally warrant our attention.I call them heroes because they risked being wrong. In fact, they set aside two weeks where they...

Happy to share our spot for the 25th Anniversary of the Australian Chamber of Commerce in Hong Kong. It has been runnin...
31/07/2013

Happy to share our spot for the 25th Anniversary of the Australian Chamber of Commerce in Hong Kong. It has been running on The Australia Network to honor this quarter-century milestone.

Developed for the Australian Chamber of Commerce in Hong Kong and Macau in celebration of their 25th Anniversary.

Decisive = Good? Our latest blog post examines this question.
27/07/2013

Decisive = Good? Our latest blog post examines this question.

« PREVIOUS POST | Compassion and Justice in Decision-makingAs business leaders, our decisions impact people’s lives every day. Some leaders enjoy the clarity and sense of justice that quick, decisive action brings. Others are proud of the fact that they are slow to make important decisions, and se...

Kudos to Allstate for embracing the positive side of insurance. Instead of going for the obvious play on fear, they opte...
28/05/2013

Kudos to Allstate for embracing the positive side of insurance. Instead of going for the obvious play on fear, they opted for hope. Beautiful work.

http://al.st/194ezqG People live for good. The fortunate truth is, more good happens in life than bad. And we believe an insurance company shouldn't wait for...

Essential ingredients to a manifesto, thanks to Seth Godin for another kick in the behind: http://sethgodin.typepad.com...
24/04/2013

Essential ingredients to a manifesto, thanks to Seth Godin for another kick in the behind: http://sethgodin.typepad.com/seths_blog/2013/04/your-manifesto-your-culture.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29

It's so easy to string together a bunch of platitudes and call them a mission statement. But what happens if you actually have a specific mission, a culture in mind, a manifesto for your actions? The essential choice is this:...

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