21/02/2026
〈 ZPOT 〉
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Brand identity design
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Inspired by the elliptical glow of stage spotlights, the ZPOT logo is crafted from seven overlapping ovals — each representing one member, converging and shining together at the heart of the stage. The intersections of these dynamic light forms create the letter “Z,” embodying the spirit and unity of Gen Z. The overall shape reinterprets the Chinese character “光” (light), fusing Eastern and Western aesthetics in the logo.
With its emphasis on flowing curves and circular forms, the logo moves away from rigid straight lines, embodying a spirit of movement and unity. The minimalist black and white color palette speaks to the power of light and clarity. In addition, a holographic version of the official logo provides even greater versatility, enabling the team to suit various moods and styles across performances.
