Lazy snail

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Lazy snail Lazy snail is a creative agency of converging expertise areas specialising in visual identity.

Lazy snail is an awarded branding agency with offices in Copenhagen, Denmark and Heraklion, Greece. It was founded in 2004 and is co-owned by Greek graphic designer Ioanna Drakaki Weylandt and Danish photographer Jannik Weylandt. The team includes professionals specializing in graphic design, illustration, marketing strategy and project management. We generate progressive and effective design concepts to reach people through various media. This is why we first identify the opportunity for our clients and then translate it into brand strategy that serves as a guide for, and link between, naming, visual identity, photography and communication design. Our clients include the private and public sectors, non-profit organizations and numerous cultural initiatives in countries such as Greece, Denmark, Germany, Cyprus, Italy and Portugal. Our presence in Denmark and Greece, two very different markets and cultures, ensures that our work speaks in many languages and can be successful, irrespective of geographical location. Lazy snail office locations:

Denmark: Ryvangs Allé 8, DK-2100 København Ø,, t. +45 28772840

Greece: Ainikolioti 6, GR-71201 Heraklion Crete, t. +30 2810344750

Building on The Shepherd’s Book, we developed activity cards, an educator’s guide and large double sided posters designe...
23/09/2026

Building on The Shepherd’s Book, we developed activity cards, an educator’s guide and large double sided posters designed to encourage observation, comparison, storytelling and play.

The visual identity builds on Orea Kriti’s original woodcut inspired illustrations, simplified into a more contemporary and child friendly language. A vibrant yet balanced colour palette helps distinguish themes and materials, while stronger contrasts and expressive typography bring clarity and rhythm across the system.

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Illustration: Kostis Tzortzak
Museum educator: Alexandra Maravelia

Back to school! Learning rural life, one sheep at a time. 🐑The Mountainous Crete Educational Programme by Orea Kriti inv...
22/09/2026

Back to school! Learning rural life, one sheep at a time. 🐑

The Mountainous Crete Educational Programme by Orea Kriti invites children to discover the farms, traditions and landscapes of Crete.
Through books, articles and interviews, we explored the everyday life of the shepherd, from routines and tools to animals, landscapes and food production.
This research became the foundation of The Shepherd’s Book and a playful learning experience for ages 4 to 7, including a floor game that brings the mountainous landscape into the activity.

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Illustration: Kostis Tzortzak
Museum educator: Alexandra Maravelia

The new Stonetech identity extends into a complete visual system, applied and refined through imagery styling, editorial...
15/09/2026

The new Stonetech identity extends into a complete visual system, applied and refined through imagery styling, editorial layouts and merchandise design, and designed to adapt across different formats, materials and scales while retaining its sophistication and timeless character.

See full case > https://www.lazysnail.design/works/stonetech

With 50 years of experience in marble, Stonetech is moving into its next chapter with a refreshed positioning that refle...
10/09/2026

With 50 years of experience in marble, Stonetech is moving into its next chapter with a refreshed positioning that reflects its expertise as both material specialist and project partner.

Lazy snail reimagined the brand around a renewed logotype, with a geometric N inspired by the form and precision of cut stone. Minimal yet distinctive, the crisp design balances mass with fine detailing, giving Stonetech a contemporary expression of quiet luxury.

See full case > https://www.lazysnail.design/works/stonetech

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At the centre of OSF’s renewed identity stands the logo inspired by the natural rhythms of the ocean, bringing out conti...
28/07/2026

At the centre of OSF’s renewed identity stands the logo inspired by the natural rhythms of the ocean, bringing out continuity, openness, and trust, linking insight and action with restraint.

Around it a visual identity was developed including report design, website, and core brand applications able to support scientific content, presentations, digital platforms, and future-facing initiatives.

See full case > https://www.lazysnail.design/works/ocean-sustainability-foundation

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Hosted by the CNRS Foundation, the Ocean Sustainability Foundation connects global ocean science, knowledge, and experie...
27/07/2026

Hosted by the CNRS Foundation, the Ocean Sustainability Foundation connects global ocean science, knowledge, and experience to accelerate transformative policy decisions and concrete actions.

As it entered a new phase of visibility initiating and establishing international synergies, a brand-new identity was designed to convey clarity, credibility, and care.

See full case > https://www.lazysnail.design/works/ocean-sustainability-foundation

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Buddy & Blu was designed to work, across shelves, SKUs, formats, and four languages.The system needed to stay clear, fle...
16/06/2026

Buddy & Blu was designed to work, across shelves, SKUs, formats, and four languages.

The system needed to stay clear, flexible, and recognisable, without becoming noisy.

Hierarchy, legibility, and regulatory details all had to sit neatly inside a minimal packaging world. The result is a disciplined brand system with room to grow, calm on pack, strong on shelf, and ready for many more bowls to come.

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See full case here:
https://www.lazysnail.design/works/buddy-blu

Buddy & Blu

For Buddy & Blu, we built a visual world that feels clean, healthy, and easy to trust.A bright neutral base builds credi...
09/06/2026

For Buddy & Blu, we built a visual world that feels clean, healthy, and easy to trust.

A bright neutral base builds credibility, while clear colour coding helps pet owners navigate dogs, cats, and life stages across the range.
At the centre, the oversized “B” gives the brand strong shelf presence: simple, bold, and easy to spot.

Insect protein is part of the innovation, but we kept the message reassuring. Less “new science experiment”, more healthy, digestible, sustainable food for pets we love.

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Buddy & Blu began with a small, meaningful challenge: how do you name a new generation of sustainable pet nutrition? Bud...
03/06/2026

Buddy & Blu began with a small, meaningful challenge: how do you name a new generation of sustainable pet nutrition?

Buddy brings the dog energy, loyal, lively, always close by.
Blu carries the cat side, calm, elegant, quietly intuitive.

Together, they feel like a modern pet family.

The logo follows the same idea: soft curves, confident type, and a subtle nod to healthy noses. A little detail for vitality, care, and all the good sniffing ahead.

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See full case here:
https://www.lazysnail.design/works/buddy-blu

EBGE AWARDS 2026 🐌Lazy snail Design received a Merit at the EBGE Awards 2026 in the “Logo Design for Large & Mid-Sized B...
20/05/2026

EBGE AWARDS 2026 🐌

Lazy snail Design received a Merit at the EBGE Awards 2026 in the “Logo Design for Large & Mid-Sized Brands” category for the identity created for Alexa of London.

Designed as a yacht seen from above, the logotype is paired with a soft, nature-inspired palette and playful visual assets, shaping a contemporary identity with a refined maritime character.

Thank you to our client for the trust and collaboration, and to / Greek Communication Design Awards for the recognition.

.poupaki

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Address

Rådhusstræde 5, 1
Erakleion
DK-1466

Opening Hours

Monday 09:30 - 17:30
Tuesday 09:30 - 17:30
Wednesday 09:30 - 17:30
Thursday 10:00 - 17:30
Friday 09:30 - 17:30

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