A market that we don’t observe but a market that we live. The spread of organizations and artists that have partnered with large brands is limited. It’s not because there are limited artists and platforms to partner with but because there has never before been a company or agency within the industry working strategically on these partnerships. Afrokraft aims to open these avenues to big brands by
connecting you to the people in the market able to shape and actualize new trends. Through these affiliations, savvy media buying and strategic representation we can enter your product or service into the market on the platforms that matter. Our markets are young, perceptive and fast moving. If you want to position your brand affirmatively amongst this demographic it is important that you get to the trend setters, whether individuals or companies, before or at the very start of their transition into mainstream markets. This market in itself sets trends and if you want to reach the wider market as a trendsetter yourself, it is imperative that you reinforce and align your brand in these niche markets well. Moreover, it is important you are not perceived by the consumer to make obvious or random affiliations and that you are recognized as naturally integrated into the culture. Whilst most of what we research and observe is qualitive, we are able explain this and present this to you alongside quantitative data that you can understand
We can work on individual elements of a campaign or act as a complete campaign provider. For many organizations additional help may be required in trying to research these audiences and if needed we can provide single or on-going consultation and research services. Services:
Media Planning and Buying
Marketing and/or PR campaign management
Brand development
Brand Partnerships
Social
Research
Consultation
It’s very difficult to re-engineer your brand image once it’s been forged. It’s important that all of your business activities are planned and executed as early as possible with your overall brand picture in mind. But how do you grow your business and diversify your market whilst maintaining your original brand image, staying on trend and integrating your existing customer base? It’s not easy but it’s not impossible. It requires carefully thought out strategy and vision, which is often external to the everyday running’s of your company. The Afrokraft team has this experience. We can give you our ideas; show you brands that have successfully done this before and similarly companies that are falling into this same old trap. Much of what is done in a business cannot be undone. We will communicate what best works for you at present allowing your business to transcend markets. We can work on individual elements of a campaign or act as a complete campaign provider and our
services include:
Marketing and/or PR campaign management
Brand development
Media partnerships
Brand partnerships
Event Management
Digital
Social
Sponsorship
Media Planning and Buying
It’s a misconception that you have to change to sell to the masses. We are surrounded by examples of artists and organizations that have financially made it for now, but that as brands, are on their way out! The issue of longevity is not something that is coincidental. Your brand needs correct engineering and it really is that simple. We are surrounded by examples of work communicated by marketers who have little understanding or experience of it at its roots with little understanding of what the masses are trying to buy into. Every market can be influenced; in fact every market is influenced! It’s just a matter of figuring your market out or creating your own if needs be. It makes little sense to completely abandon your talent to achieve short-term goals. Do not fall victim to marketers who understand the marketing of a single product type and feel your only way to market is by mirroring what’s been done before. It’s often not a reflection of the consumer, or your art but their experience, ability and actual knowledge of how to push niche material. How you communicate something is just as important as what you communicate. If you are passionate about your art and want success whilst staying true to what you love, come and talk to the team here at Afrokraft. We are a passionate, capable and confident team engaging in groundbreaking work here in the Ghana. We offer PR services as part of a complete marketing strategy but our most popular individual services are:
Image consulting
Social
Web promotion (video/viral seeding)
Media management
Press releases, Interviews
Release coordination
Artwork
Sponsorship & brand partnerships
