Art and Soul of Africa - AASOA

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Art and Soul of Africa - AASOA

🐘🔥AASOA🔥🐘

Bringing home the vibrant personalities of Africa through their beautiful and authentic ar

18/02/2024

PROJECT LION OFFICIAL LAUNCH🦁

GOAL: Raise £10,000 for an extensive project starting this summer to improve the lives of vulnerable kids in Saint Louis🇸🇳

WHY LION? We’re raising funds in the UK🇬🇧 and Kenya🇰🇪 for Sénégal🇸🇳 - 3 countries that share the lion as their national symbol🦁

FOLLOW AYDA Foundation and Art and Soul of Africa - AASOA to be a part of the journey and exciting fundraisers🔥

Check out our website: www.artandsoulofafrica.com 💯

29/07/2023

presents 🔥

Shining a spotlight on the best african art!💡🔆🤩

Next up - something a bit different! Putting the ‘art’ in ‘architecture’, it’s 🎉🇬🇭

Founded in 1948, UG proudly holds the distinction of being the oldest and largest university in Ghana, shaping generations of bright minds.👩‍🎓🏛️

04/07/2023

Hiya Barbie; hi Kenya.

14/06/2023

presents 🔥

Shining a spotlight on the best African creators💡🔆🤩

Next up: 🎉

"Hair played a major cultural function in pre-colonial societies. they used hairstyle to communicate about their religion, wealth, age, social class, tribe, ethnic identity, marital status. Hair also had a lot of spiritual connotation communicating about things like fertility, vitality (the more hair you have, the more fertile and strong, healthy, powerful you are supposed to be) and hair was for some a way of communicating with the divine (the longer the hair, the more receptive you are to receiving messages from the spiritual entity). In some societies only our relatives could style our hair because, due to the strong spiritual connotation of hair, hair in the enemy's hand could become an ingredient in producing a dangerous "bewitchment" to reach the owner. Africans had a wide variety of hairstyles. It was not just limited to braids, pigtails and braided styles but sculptures. styles also included embellishments like pearls, gold, or cowries." ~

19/05/2023

Though AASOA has been quiet on socials for the past year, rest assured that we’ve been working away in the background and in the spirit of transparency, we’re celebrating what our social enterprise activities have achieved…

Thanks to our amazing supporters - our commercial and fund-raising operations have enabled AASOA to donate £16,169.88 to the AYDA Foundation since 4/01/2020.🤲

This has enabled the ADYA team on the ground in St. Louis to maintain the AYDA centre, which sees volunteers teach a curriculum to 100+ students, host a “community kitchen” every Tuesday, purchase medical supplies + pay for a nurse to provide First Aid every Saturday, as well as providing a safe space for the most vulnerable children in the district.

As secondary activities, AASOA and AYDA have also built 2 toilets together in orphanages that didn’t have them before, provided stationary supplies to 2 chronically underfunded state schools and maintained a small farming business that generates a source of income.

Thanks to everyone who has been involved in our journey so far - looking forward to seeing what we can achieve together in the future.🐘🐘🐘

11/05/2023

presents 🔥

Shining a spotlight on the best african creators!💡🔆🤩

First up: 🎉

Thandiwe Muriu’s work showcases Africa’s unique mix of vibrant textiles, cultural practices, and beauty ideologies. Creating surreal illusions that are not digital manipulations but rather pure photography, she confronts issues surrounding identity and self-perception while seeking to redefine female empowerment through the application of her choice of materials, such as fabric and common household items.

Her work is marked by precision and intentionality from the conception of a piece through to its final printed form. She completes her visual illusions by printing on special paper, making the work appear more like paintings rather than photographs.

15/08/2022

The aim of negotiating with artists should never be to get the lowest possible price💸

The aim is to find that sweet spot where the value you personally place on an item is in line with a price that the artist is genuinely happy with, taking into account their cost of materials + time + effort + skill level.

The fun and skill of negotiating is the dance trying to find the sweet spot🕺

Sometimes this sweet spot doesn’t exist and that’s fine, particularly if you’ve built rapport and mutual respect in the conversation👊

The pandemic has been so tough for African artists, with travel restrictions causing massively reduced demand from tourists. As a result, when tourists do appear, many artists are pressured to sell their work for a less than fair price - if it means bringing home some money at all.

Make sure your deals always end with a handshake/fist bump and a smile - it also makes for infinitely better sentimental attachment to the item🤝

25/06/2022

6/6 - The Pape Fall Collection, available now (£20) with £10 per hat donated to , link in bio.

We hope you enjoyed seeing the process from idea to ex*****on - limited stock available so head over to our website to avoid disappointment🫶

24/06/2022

5/6 - Modelling/marketing.

Countdown to - out 25/06/22.

23/06/2022

4/6 - Global debut of bucket.

Countdown to - out 25/06/22.

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Accra

Website

http://www.artandsoulofafrica.com/

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