Creatives, industry insiders and culture enthusiasts will find a medium in Afrobougee that speaks to their aesthetic sensibilities and ideas of individualism. The portal serves as a reference point for what is current, innovative, visually stunning and forward thinking in African achievements and endeavours world wide. With an experimental approach Afrobougee aims to make finding African inspired
creativity of the highest calibre easier and more fulfilling than ever before, primarily aimed at pioneering men and women break- ing boundaries who share passion for extraordinary creativity and possess positive attitudes in acquiring wealth and stylish living. It brings an adroit mix of fashion, art, photography, film, culture, travel and much more to its readers through in-depth feature articles, picture galleries, entrepreneurs and inventions, current affairs, exhibi- tions and easy to follow advice on aspect of life in the creative industries. As well as more light-hearted pieces intent on encouraging readers to imagine turning their creative passion into their pay cheque and inspire them to follow their dreams. Boasting exclusive interviews with the most influential industry extraordinaires, we aim to change lives through empowerment and inspiration to become the future leaders of our world. We put together inspiring and unique stories sourced from across the continent and the African Diaspora that embrace and capture the true essence of Africans. Why "Afrobougee"? The title of our publication is very meaningful and symbolises the core values of our online portal. “Afro” represents the natural born talent combined with the African inspired element of the people and creativity we feature. “Bougee” derives from the term “bourgeois”, representing individuals who deeply appreciate and have a burning desire for the finest, most beautiful things in life and aspire to be the best they can be at all times. Further, it connotes the bourgeoisie revolution which cleared the ground for the industrialisation and creation of a modern economy, a journey which Africa is actively engaging in.