True Reverie

26/06/2026

Final pieces must go! ⚡

Our closing down sale ends Sunday evening and then we'll be closing our doors for the very last time!

Grab yourself an extra 10% off in our shop by using the code GOODBYE10 at checkout.

If you want to own an authentically designed, hand-screenprinted True Reverie piece, this is your very last opportunity.

Keep it WV 🧡

04/06/2026

Here's a little throwback to our very first True Reverie photoshoot📸

It was always a massive part of the Reverie aesthetic to use locations we know in town, our mates and normal people from Wolves in our shoots, and Ayesha was always a massive part of it!

A big thanks to her and a big thanks to everyone out there who bought something from us over the last 7 years.

Last few pieces available on our website.

Keep it WV 🧡

02/06/2026

30/05/2026

A huge thanks to everyone who has ordered something from our closing down sale!

It's great to be going out with such a massive flourish as we haven't seen sales like this for years!

We're aiming to have everything either posted or delivered by (tomorrow) Sunday evening, so if you live in and around WV6 keep an eye out for us tomorrow.

There's a very small amount of tees and badges left now, get at them on our website before they are gone forever.

Keep it WV 🤙

📸

25/05/2026

Thank you & goodbye 🧡

It’s with a heavy heart that today we are announcing the permanent closure of True Reverie.

We’ve had a brilliant run for nearly 7 years! But with the current challenging times for retail, along with becoming parents and dedicating energy to other projects, it's time for us to move on.

We want to say a massive thank you to everyone who has supported us over the years. To our repeat customers especially; your loyalty has completely blown us away and kept us going.

As a parting gift, everything on our site is now on sale with at least 50% off. If you want to own an authentically designed, hand-screenprinted True Reverie piece, this is your very last opportunity.

You can stay in touch with our new creative venture by following our Design & Social Studio, Popgaze Design & Social.

Over & out✌️
Lindsay & Tim

13/02/2026

01902 welcomes you 👋

Who remembers when we had a dream to create a massive mural on the side of the former SJ Dixon & Son’s building?! How ace would that have been!

We drove past the building this week and it’s covered in scaffold and we are so pleased to see that the beautiful Victorian building, which was built in 1885 and once home to paint firm S.J. Dixon & Son’s, is being converted into 30 specialist social rented flats for the YMCA Black Country Group. It definitely resonates with the welcoming message we thought would work so well on this gateway for the city, and it's so good to see one of our historic derelict buildings being transformed to bring hope and opportunity for people who need secure homes in our city.

Since then we’ve done a new limited edition 01902 tee which continues to spread the love for our community here in WV. On sale now for just £20 and with 25% of all profits donated to Wolverhampton Samaritans.

Spread the WV love 🧡 Get yours before they're gone!

https://www.truereverie.co.uk/shop

11/02/2026

Happy Birthday to Lindsay's dad Bob, the inspiration for our Good as Gold tee! 🎉

Having grown up in Reans, Bob is a proud Wulfrunian and ardent Wolves fan who worked at Wolverhampton's Goodyear plant for 25 years aswell as being a steward on the Wolves turnstiles in the 90s. It was his story that inspired us to start True Reverie with a cool slogan tee that people from Wolves could wear proudly and help to shout about the great things about our city.

Have a great day Bob! 🧡

08/02/2026

The sale rolls on for one more week but don't delay as we're now down to the last few items!

This will the last time we ever do some of these designs and combos 👇🏻

https://www.truereverie.co.uk/shop

05/02/2026

The sale rambles on...

We're down to the last 3 of our Wolftown Sienna tees so don't miss your chance to own one before the design enters the True Reverie archive.

Hand screenprinted with love in WV6 🧡

02/02/2026

Up to 50% off!⚡

January is over, the light is slowly returning and after a little break we are back with our biggest ever sale this February.

Join our community, tell your story and get your hands on one of our limited edition, ethical tees, tote bags or prints with up to 50% off!

Shop the sale online now 👀