16/06/2026
Looking forward to 2 days on a trade stand at Lincoln Showground representing a construction company at The Lincolnshire Show!!… with an expected footfall of 65 thousand people I think I’m going to be a busy fella and with me attracting passers by to the stand the rest of the team will be too!!…
"Roy’s presence on your stand can turn passive trade show attendees into qualified sales leads by utilising a few core concepts.
· Maximising Footfall: Trade show attendees walk quickly through aisles and ignore standard booths. High "footfall" means physically stopping these passing visitors and turning your exhibition space into a high-traffic destination.
· Increasing Dwell Time: Stopping people is only the first step. "Dwell time" is the duration a visitor stays at your booth; the longer they stay, the more time your sales team has to start natural, low-pressure conversations.
· Instant Attraction: Visual, high-energy performances act as a live "hook" that cuts through exhibition noise. People naturally gather where they see others gathering, creating a FOMO (fear of missing out) effect.
· Customised Product Integration: Good corporate entertainment is not just random tricks. Roy weaves your specific selling points, company name, or product features directly into the performance script wherever possible.
· Brand Retention: Standard brochures are quickly thrown away. A unique experience that triggers positive emotions ensures visitors remember your company name long after the exhibition ends.
Strategic Benefits for Your Team
· Warm Introductions: Sales staff do not have to cold-pitch; they step in right as the performance ends while the prospect is smiling and engaged.
Higher ROI: You maximize the expensive cost of your exhibition space by ensuring your booth is busy while competitors stand empty."
