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Pure Leaf established a TikTok “hotline” for giving women advice with actor and singer Coco Jones, per a press release f...
26/08/2022

Pure Leaf established a TikTok “hotline” for giving women advice with actor and singer Coco Jones, per a press release from PepsiCo. The tie-up promotes the new Subtly Sweet Lower Sugar Iced Teas from Pure Leaf, a brand that comes under the Pepsi Lipton Tea partnership between PepsiCo and Unilever.
Questions for the Subtly Sweet “Hotline” center around women navigating the expectation to always appear sweet, even when they don’t really feel that way. Those interested in hearing practical tips from Jones can leave a comment on her TikTok profile starting today (Aug. 2) at noon ET.

More than half (60%) of brands that increased media investment during the last recession saw ROI improvements, according...
25/08/2022

More than half (60%) of brands that increased media investment during the last recession saw ROI improvements, according to the latest ROI Genome Intelligence Report by marketing intelligence provider Analytic Partners.
While brands that increased paid advertising saw a 17% rise in incremental sales, those that cut spending risked losing 15% of business to competitors that boosted their spending. The report also found that brand messaging outperforms performance messaging 80% of the time.
The latest report from Analytic Partners suggests that the conventional wisdom around cutting paid ad spend and marketing headcount at the first sign of a recession actually undermines margins and efficiency.

Pinterest this week reported its slowest revenue growth in two years as management of the social media company described...
23/08/2022

Pinterest this week reported its slowest revenue growth in two years as management of the social media company described the strengths and weaknesses of its advertising business. Its second-quarter revenue rose 9% from a year earlier to $666 million, though growth in the U.S. was slower with a 7% gain to $542 million, according to a regulatory filing.
Larger retail and consumer packaged goods (CPG) companies remained as some of Pinterest’s most significant advertisers in their strategies to be discovered by the company’s user base, CFO Todd Morgenfeld said in a conference call with analysts. More than 90% of searches on the platform don’t mention a specific brand, an indication that consumers want to see a selection of different products in search results.

Spin Master is screening on-demand reruns of its “Bakugan Battle Planet” anime series on Roblox over the next five month...
22/08/2022

Spin Master is screening on-demand reruns of its “Bakugan Battle Planet” anime series on Roblox over the next five months, per a press release.
Starting Aug. 5, fans can revisit the show within an existing Bakugan Battle League space on the online gaming platform. Four to six episodes drop each week, with features that allow players to toggle between their usual gameplay and streaming content.
Spin Master previously experimented with in-game viewing by premiering an episode of “Bakugan” on Roblox last year, and said it’s now looking to evolve its metaverse strategy. The experiment shows a convergence of streaming and gaming tactics that could resonate with the Gen Z and Gen Alpha crowd.

Bumble showcases stories of the Black dating experience in a new six-part content series that launches on Wednesday, Aug...
22/08/2022

Bumble showcases stories of the Black dating experience in a new six-part content series that launches on Wednesday, Aug. 10, on the brand’s YouTube channel, per details shared with Marketing Dive.

“Luv2SeeIt” will release a new episode every other Wednesday, hosted by artist Teyana Taylor, and calls on Black artists, athletes, entrepreneurs and more to speak about topics like dating as a nonbinary person, s*x and intimacy and dating profile red flags.

The campaign looks to call attention to the need for diverse representation and follows a survey by Bumble showing that 45% of Black or African American respondents believe they would feel worthy of love if love within the Black community was better represented.

Young consumer clothing brand Pacsun has topped two million followers on TikTok, a goal set by the company in 2021 as th...
22/08/2022

Young consumer clothing brand Pacsun has topped two million followers on TikTok, a goal set by the company in 2021 as the brand strives to live organically in its shoppers’ feeds, according to a press release.
The company deployed popular tactics to gain its following, like hashtag challenges, shoppable livestreams and creator partnerships, but noted in press materials that it utilized an in-house team to participate in other viral trends and craft a voice outside of selling.
Pacsun’s push demonstrates a growing effort by brands to utilize social media to sculpt a brand identity to form a relationship with younger consumers and signifies the growing popularity of shoppable content.

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