Ear to the Ground

Ear to the Ground The sport and music agency powered by Fan Intelligence. We work with brands and rights holders to help them get the most out of their sports and music assets.

Sport and culture collided like never before in 2020. In collaboration with our Fan Intelligence® Network, we've created...
09/11/2020

Sport and culture collided like never before in 2020.

In collaboration with our Fan Intelligence® Network, we've created a ground-breaking study to provide the first global ranking of most culturally relevant brands in sport.

Finally understand what it means to fans for a brand to be 'culturally relevant' in 2020 and order your copy of the FAN INTELLIGENCE® INDEX, today

29/10/2020

"Culturally relevant” defined by the ones who make it matter.

Fan Intelligence Index 2020. Out Now and more to come!

17/12/2019

Extra Time with Callum MacGregor! ⠀
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Callum is our Fan Intelligence Network Manager working with the most creative and passionate fans across the world! We sat down to talk iconic sporting moments and his thoughts on working at ⚽️🎧

04/12/2019

Voting is open! All 21 music videos are now live on ISAWITFIRST.com and you decide who wins. Get your vote in before 15th December by visiting www.isawitfirst.com/pages/firstlook

11/11/2019

WE'RE HIRING! ⠀
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Are you passionate about sport and music? Our team is growing and we're looking for: ⠀
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- Account Executives⠀
- Junior Planners⠀
- Influencer Manager⠀
- Senior Content Producer⠀
- Art Director⠀
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Send in your CV or portfolio to [email protected]

19/09/2019

Extra Time is back with Ben Jenkins! ⠀
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The Leeds United superfan talks about his highlights of working at Ear To The Ground including a whistlestop tour to Moscow and breaking down barriers in golf ⛳️🌍

05/09/2019

The Dial Powered by Fan Intelligence….⁣⁣⁣
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…is back to give you another instalment of the key trends that are shaping the worlds of sport, music & culture. Fancy sharing your thoughts on what’s hot and what’s not – then comment below…⁣⁣⁣
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🎤 Speaking up:⁣
Climate change, planned parenthood & mental health, aren’t typically topics you would link to sports and music, but we are continuing to see stars, like Willow Smith, Hector Bellerin, Billie Eilish, & more, use their platforms to voice their opinions on wider cultural issues in a push for social change.�
🎼 Next level interaction:⁣�This month we have seen a movement from artists like Mark Ronson and Bon Iver to allow users to interact with their music, using platforms like Instagram and Spotify, respectively. Both artists have been incorporating the latest technology, enabling fans to be able to sonically and visually interact with their favourite artists music.�
👀 One to watch:
Is social media having a face lift? Last month, Instagram decided to test hiding likes, and now YouTube have announced it will be phasing out exact subscription numbers. How will this impact how we view social media, and how will influencers react to these changes, is something we will be paying close attention to. ⁣⁣⁣
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🔜 Tune in next month for more from Fan Intelligence

30/08/2019

Extra Time with Ear To The Ground's Junior Graphic Designer Jon Moore!

Watch as we sat down with Jon to talk all things from best ever gig to his most spontaneous moments 🖊🎸

23/08/2019

Extra Time with Ear To The Ground's new Graduate Trainee Monique Logie!

Monique recently joined our new trainee programme alongside completing a digital marketing master’s degree, so we sat down with here to speak about all things from sport and fandom to pet peeves and dreams ⚽️🚶‍♀️

16/08/2019

The Dial...Powered by Fan Intelligence

Today sees the launch of Fan Intelligence's monthly round up of the key trends that are shaping the worlds of sport, music and culture:

🏃‍♀️ Is sport ending the period taboo?
The discussion around the impact of periods on performance is opening up within the sports world. Strava posed the question to its global female members and the USA women's nation team acknowledged that players' periods gave them the marginal gains they needed to win the World Cup.

♻️ The recycling revolution is here!
Brands & rights holders are looking to drive a change within sport. Adidas has promised to use only recycled plastic by 2024 and have created a lab-grown spider silk biodegradable dress, in collaboration with Stella McCartney. Whilst looking forward to Tokyo 2020, this year's medals are been made using over 6 million recycled phones.

👕 Game changer or not?
Paddy Power's campaign has ruffled a few feathers in the industry with the role of shirt sponsorship now being questioned. But what is the reality and is it more of a gentle reminder that brands need to move away from the badge and broadcast model?

📱 One to watch:
Music and mobile phones, is this a dying relationship?
The King of Grime, Skepta, took steps to put a ban on phones at his Manchester International Festival show. In a battle against people on their phones at live events, when Skepta talked, people listened...

The Dial will be back next month with the next instalment of what’s hot and what’s not in the worlds of sport, music and culture. Watch this space!

06/08/2019

WE'RE HIRING!

Are you passionate about sport and music? We're growing our team and looking for:

- Creative Director
- Content Producer
- Account Managers

Apply now: [email protected]

Address

Dale House, 35 Dale Street
Manchester
M12HF

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 6pm
Friday 9:30am - 6pm

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