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$Tbwa\mcr$ TBWA\MCR is a group of multichannel communications specialists working with local, national and international brands.

TBWA\Manchester is a group of multichannel communications specialists working with local, national and international brands.

01/09/2026

September. The perfect season for a reset.

(And our shiny new campaign for David Lloyd Clubs…)

The 1st day of a fresh start means bags are packed.

Jackets are hung.

Shoes are ready to go.

(And that’s just the frazzled parents after the never-ending holidays.)

As you get back to it, this campaign serves as your official PSA, that amongst the chaos, the deadlines, the rhythm of a routine, there’s always time for joy.

The traffic might get worse. But your daily endorphin hit just got a whole lot better.

Padel at lunch anyone?

05/08/2026

As a key part of the launch of our campaign, we took the Simmply Active posters to some of the most famous streets of London. Thanks to Mobile Media | Outdoor Advertising and a donated Digivan, our Toys posters travelled from Westminster and Downing Street across the city, carrying the message that kids younger than you think can learn to pick up knives. Which is why we and Simmply Active need the conversation to start earlier.
Thankyou to MobileMedia UK for the van and to David Simmons for getting out there and backing the campaign all day. Also big big thanks to

04/08/2026

Our ‘Younger than you think’ campaign for Simmply Active is live, and now thanks to the support of Bauer Media Outdoor UK, we’re raising awareness on DOOH right across the country.

TBWA\MCRRSimmply ActiveeBauer Media Outdoor UKKLol Keegan Photographyy

03/08/2026

Children can learn to pick up knives younger than people think.
That’s the uncomfortable truth behind our latest campaign for Simmply Active
Inspired by a real experience of founder David Simmons and photographed by Lol Keegan, the campaign uses familiar childhood toys to highlight something that’s anything but childlike.
Our focus / message is that if children can learn to pick up a knife, we can help them learn to pick up a sport instead.
The campaign runs throughout August on DOOH donated by Bauer Media Outdoor UK and begins with a London-wide Digivan launch donated by Mobile Media | Outdoor Advertising.
A huge thank you to everyone who donated their time, talent and media space, to help turn this important message into one that’s hard to ignore.

TBWA\MCRRSimmply ActiveeBauer Media Outdoor UKKMobile Media | Outdoor AdvertisinggLol Keegan Photographyy

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Canada House, 3 Chepstow Street
Manchester
M15FW

Telephone

(+44) 0161 9088600

Website

http://tbwamcr.com/

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