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Award-winning partnerships, promotions and creative solutions Finding creative solutions in Theatreland, film and fashion

19/08/2026

Very excited to share this amazing partnership between Jack Daniel’s x Amazon x Sinatra the Musical, live now on Amazon as well as reaching the ‘Friends of Jack’ through media channels.

Amazon customers who purchase a bottle of Jack Daniel’s Tennessee Wh***ey Sinatra Select or Jack Daniel’s Tennessee Wh***ey No.7 during the promotional period have the chance to win a VIP experience courtesy of Sinatra The Musical, including VIP tickets, travel, afternoon tea, interval drinks and a hotel stay at The Waldorf.

We love it when partnerships like this align and are a dream to work on, thanks to all parties involved. Great to explore entertainment partnerships with Amazon once again! ✨

27/07/2026

Yesterday, hundreds of heroic runners joined forces to Go The Distance for Disney's Hercules Toga Run, a charity event for Disney's long-standing charity partner Make A Wish, inviting each runner to sport a DIY toga, running shoes and show off herculean efforts to complete the 5k West End course.

Including our very own Cesca, who smashed the run alongside some of our fellow industry friends, receiving her Hercules finishers medallion at the end.

What a magic atmosphere outside the Theatre Royal Drury Lane, we were delighted to be a part of this, providing a photographer to capture the event and the many heroes who made this possible! ⚡️

16/07/2026

Just over a week since the Jesus Christ Superstar press night! 🙏 An ‘evening of biblical proportions’ and wonderful to be part of the congregation experiencing incredible energy levels in The London Palladium!

We also had the opportunity to enjoy our LAVO London X Jesus Christ Superstar pre-theatre menu and cocktail (choose from ‘Water into Wine’, or zero-proof ‘Miracle’), a strand of The BoTree partnership with the show, and the ideal way to start a night in the West End. Good too, to see the Yamaha Music London iconic piano, celebrating Yamaha Music as Official Piano Sponsor.

Huge congratulations to cast and crew on a showstopping Press Night, it’s a summer must-see show!

✨

09/07/2026

Blue skies, dramatic green foliage and jewel tones collided in a riot of texture, colour, creativity and romance at the The RHS Badminton Flower Show this week, as this beautiful Moulin Rouge! The Musical inspired garden, designed by James Whiting and Plants By There, wins Best In Show for Houseplant Terrarium, and a Gold Award.

Celebrating the 5th anniversary of Moulin Rouge! The Musical UK, we were absolutely thrilled to be a part of this show-stopping collaboration, enticing Flower Show visitors into a living stage inspired by the West End show.

Even the keenest of green fingers will recognise that gardening in a heatwave is no mean feat, but even before arriving at RHS Badminton, this was a huge team effort. From feasibility checks, to scoping calls, briefing sheets, creative sign off and logistics, an activation like this takes a remarkable team, and we are incredibly proud to have played a part in this alongside Global Creatures.

James Whiting, you created a houseplant and Montmartre-inspired masterpiece, and it is always incredible to see some of the show magic we know so well, reach new audiences in wonderful, unexpected places.

And, to continue this spectacular L’Amour Vert experience, we also have a competition running to win tickets to the show, and an overnight stay at Radisson Blu London Hotels, Mercer Street for two lucky winners!

Thank you and well done to absolutely everyone involved!

02/07/2026

The gospel according to and ✨

We are delighted to see our Jesus Christ Superstar partnership with Yamaha Music across their flagship London store, with window vinyls and instore activation in Oxford Street to celebrate the return of this legendary rock opera.

A match made in rock heaven... 🎼

Yamaha Music have also kindly loaned one their iconic pianos which is being used on stage at The London Palladium and Theatre Royal Drury Lane, eagle-eyed music fans will see this onstage each performance!

A match made in rock heaven... 🎼

Passers-by have the opportunity to win the ultimate West End theatre getaway, with TWO free tickets to see Sam Ryder in his West End debut at The London Palladium, along with a night’s stay at the BoTree Hotel London.

A match made in rock heaven... 🎼

The gospel according to and ✨

We are delighted to see our Jesus Christ Superstar partnership with Yamaha Music across their flagship London store, with window vinyls and instore activation in Oxford Street to celebrate the return of this legendary rock opera. Yamaha Music have also kindly loaned one their iconic pianos which is being used on stage at The London Palladium and Theatre Royal Drury Lane, eagle-eyed music fans will see this onstage each performance!

Passers-by have the opportunity to win the ultimate West End theatre getaway, with TWO free tickets to see Sam Ryder in his West End debut at The London Palladium, along with a night’s stay at the BoTree Hotel London.

A match made in rock heaven... 🎼

The gospel according to and ✨

We are delighted to see our Jesus Christ Superstar partnership with Yamaha Music across their flagship London store, with window vinyls and instore activation in Oxford Street to celebrate the return of this legendary rock opera. Yamaha Music have also kindly loaned one their iconic pianos which is being used on stage at The London Palladium and Theatre Royal Drury Lane, eagle-eyed music fans will see this onstage each performance!

Passers-by have the opportunity to win the ultimate West End theatre getaway, with TWO free

26/06/2026

Brilliant brand partnerships are those built on authenticity - and our first X Sinatra Musical collaboration is a perfect example of a partnership honouring two unique legacies.

As the blue carpet was rolled out for Sinatra The Musical press night, the team at Jack Daniels created a pop-up bar at The Savoy, along with presence at the Aldwych Theatre - serving drinks “𝐓𝐡𝐞 𝐨𝐧𝐥𝐲 𝐰𝐚𝐲 𝐅𝐫𝐚𝐧𝐤 𝐰𝐨𝐮𝐥𝐝 𝐡𝐚𝐯𝐞 𝐚𝐩𝐩𝐫𝐨𝐯𝐞𝐝. 3 𝐫𝐨𝐜𝐤𝐬, 2 𝐟𝐢𝐧𝐠𝐞𝐫𝐬 𝐨𝐟 𝐒𝐢𝐧𝐚𝐭𝐫𝐚 𝐒𝐞𝐥𝐞𝐜𝐭, 𝐬𝐩𝐥𝐚𝐬𝐡 𝐨𝐟 𝐰𝐚𝐭𝐞𝐫. 𝐇𝐢𝐬 𝐰𝐚𝐲.”

We are incredibly proud of this meaningful partnership, and look forward to sharing more from this meeting of two legends; Jack, and Frank.

Thanks to everyone at Jack Daniel’s, and congratulations to the cast and crew of Sinatra The Musical on a showstopping press night ✨

19/06/2026

It’s very clear that experiential is ramping up as the need for brand moments and human connection becomes even more relevant.

Experiential is a space we have operated in for years now, creating brand moments in retail spaces and beyond, so we are absolutely advocates of experiential as an important part of the marketing mix - especially when it comes to partnerships and promotions.

Yesterday was a great opportunity to hear from brands and agencies who are also leveraging these brand moments to drive connection with audiences and fans. There was a lot of energy in the room - and seeing our faces light up the legendary Piccadilly Circus screens was a great reminder of how wow-moments can really land a brand experience… So a big thank you to for a great event, the Experiential Expo 2026, hosted at the fabulous ✨

11/06/2026

It's been hard to ignore recent Toy Story 5 buzz, with the star-studded premiere this week making headlines... which makes it perfect timing to share a SpotlightON Del Monte x Disney and Pixar'sToy Story 5 fruity campaign 🍍

Swipe across to hear from Shine Account Director, Jo, as she shares why she loves this campaign, and what makes it a memorable and engaging brand partnership for shoppers, fans and audiences.

03/06/2026

A workout of heroic status struck Notting Hill over the recent May Bank Holiday weekend, offering fans a unique chance to enjoy a ‘Zero to Hero’ themed ride, set to the soundtrack and iconic songs.

These legendary riders also had the opportunity to win tickets to the West End show, along with some excellent Hercules goodies ⚡️

Thanks to everyone who donned a sweatband and went the distance to help us create and activate this partnership event. Brilliant to see the energy in the studio!

And thanks to for an epic ride! 🚴

01/06/2026

We are delighted to be working with across their partnerships and promotions, kicking off with a hauntingly good opening night last Thursday, as we enjoyed a super funny show, and brilliant cast! We were thrilled that our partners were also able to be a part of the press night party fun, pairing perfectly with the iconic Beetlejuice costume.

A screamingly excellent start. Make sure Beetlejuice is on your West End to-see list!!

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357c Archway Road
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Opening Hours

Monday	9:30am - 6pm
Tuesday	9:30am - 6pm
Wednesday	9:30am - 6pm
Thursday	9:30am - 6pm
Friday	9:30am - 6pm

Telephone

020 3828 6140

Website

http://www.shinecreativesolutions.co.uk/

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