Museum of Illusions - London

Museum of Illusions - London Step into Museum of Illusions London, where reality is never as it appears.

Perfect for family fun, kids activities, date night, group activities, birthday parties and more.

26/08/2026

Training the newbies... it's never been easy 👀😂 but they'll get there eventually.

You step into the Museum of Illusions London and spend the day questioning everything you see.

From mind-bending illusions to optical tricks, there’s something surprising around every corner and the illusion experts are on hand to help you make the most of every experience and have the most fun day out!

Take a picture... it lasts longer 👏🏻🤩 How will anyone know you went to MOI London if you don't snap a few pics along the...
25/08/2026

Take a picture... it lasts longer 👏🏻🤩 How will anyone know you went to MOI London if you don't snap a few pics along the way.

Our interactive illusion rooms and captivating optical illusions will make you question everything you see – and everything you think you know.

✨ Enter a new reality… and leave with a new Squish Mash! 🌀💖 Ready to squish, squeeze and take a little bit of the magic ...
23/08/2026

✨ Enter a new reality… and leave with a new Squish Mash! 🌀💖 Ready to squish, squeeze and take a little bit of the magic home with you?

Meet the adorable Squish Mash — now available to purchase in the Illusion Shop at the Museum of Illusions London!

Because every great illusion deserves a squishy souvenir.

20/08/2026

Sometimes you can't explain it... it just fits together 😎

See, touch, play, and question your reality! Step into a world of interactive illusion rooms, immersive installations, and mind-bending optical illusions.

Get hands-on with the exhibits, have a laugh, and snap seriously surreal photos along the way!

19/08/2026

The busiest time of year & we're still here to tell the tale 😂 Parents we salute you!

Nothing is quite as it seems! Explore 60+ interactive illusions and create unforgettable memories for the whole family.

For a limited time: 20% off family tickets + a £20 voucher for a future ticket or Illusion Shop purchase. Available until September 1st 2026. T&C's apply.

17/08/2026

Somehow I ended up having the best day out ever! No, it's not my therapist office but it healed my soul 😎

Imagine stepping into a world where the impossible, actually, is possible. At Museum of Illusions, reality twists and turns, perspectives shift, and your senses get puzzled.

14/08/2026

Guilty as charged 🚨👀 We always go the extra mile to make sure you have the most amazing time.

Ever wondered what it would be like to gaze into infinity? Fancy defying gravity without blasting off into space? What if you could shrink, grow, twist, and transform in the blink of an eye or sit down for a chat with several versions of yourself?

Ready to challenge reality?

Plot twist: the Moon isn’t actually bigger than the Sun. 🌙☀️🤪It just knows how to work an angle. The sun is actually 400...
12/08/2026

Plot twist: the Moon isn’t actually bigger than the Sun. 🌙☀️🤪

It just knows how to work an angle. The sun is actually 400 times wider than the Moon but it’s roughly 400 times further way. MIND BLOWN 🤯

Don’t miss the solar eclipse this evening, then keep questioning your eyes at Museum of Illusions London.

Because sometimes, it really is all about perspective.

10/08/2026

The experience might be over but you'll be talking about it for months! 😎

Our interactive illusion rooms and captivating optical illusions will make you question everything you see and everything you think you know.

Ready to fill your camera roll with memories?

08/08/2026

I'd do anything for my kids... until they ask for another toy. 😅

A firm "no" somehow turns into "okay, just one" every single time. The Illusion Shop works its magic on parents too. 🛍️✨

Address

17 Tottenham Court Road
London
W1T1BJ

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 9pm
Saturday 10am - 9pm
Sunday 10am - 8pm

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