World of Triathlon LIVE

World of Triathlon LIVE The UK's only Tri-Expo World of Triathlon LIVE is returning to Excel London on 10-11th April 2027!

A unique space to access the triathlon and multisport world.​

Tickets on sale now!

07/10/2026

🏅 Truefuels founder Alistair Brownlee is coming to World of Triathlon LIVE 2027.

The two-time Olympic Champion and British triathlon legend will be joining us at ExceL London on 10-11 April 2027 and there’ll be plenty of opportunities to see him across the weekend.

🏃 Join Alistair on the TrueFuels Community Run on Sunday morning
🎤 See Alistair live on stage later in the day
🤝 Meet Alistair and discover TrueFuels at their stand
⭐ Plus, experience a full weekend built around swim, bike and run

World of Triathlon LIVE brings the triathlon community together under one roof with leading brands, incredible athletes, expert advice, live talks, the latest kit and plenty to get involved with.

And right now, you can get an Early Bird WEEKEND ticket for just £10.

📍 ExceL London
📅 10-11 April 2027
🎟️ £10 Early Bird Weekend Tickets - limited availability

Whether you’re chasing your next PB, preparing for your first triathlon or simply love swim, bike and run, this is your weekend.

👆 Get your ticket today (link in bio)

06/10/2026

HUUB Design is coming to World of Triathlon LIVE 2027!

Britain’s leading swim, bike and run endurance sports brand will be joining us as Headline Sponsor of the Beyond the Finish Line main stage.

Across the weekend, HUUB will be showcasing their latest kit, bringing incredible athletes to the show and revealing a few surprises along the way.

Meet the people behind the brand, get hands-on with the latest products and experience two days built for the triathlon community.

📍 ExceL London
📅 10-11 April 2027

🎟️ Early Bird Weekend Tickets are just £10 for a limited time.

Get yours today - link in bio👇

05/10/2026

World of Triathlon LIVE - The UK's largest retail experience for all things triathlon and multisport. Giving you unparalleled access to brands, products, race organisers, coaches, service providers, and stars of the sport!

10 & 11 April 2027

*Two Days
*100+ Brands
*Meet The Stars & Hear Their Stories
*Exclusive Offers
*Live Experiences
*Competitions
*Expert Training Advice

Everything you need to take your multisport journey further.

Weekend Tickets £10 - Limited Time Only
(under 16 go free!)

www.worldoftriathlonlive.com

02/10/2026

World of Triathlon Live is back for 2027 🏊🚴🏃

100+ brands. Big names from the sport. Expert advice. Interactive experiences. And a whole weekend surrounded by people who love swim, bike and run as much as you do.

Get your tickets now!

📍 ExceL London
🗓️ 10 & 11 April 2027
🎟️ Weekend tickets just £10 - buy online

05/09/2026

Bold prints, inclusive sizing and activewear designed to make women feel good when training and competing - it was brilliant to welcome Ihamora to World of Triathlon LIVE.

For Ihamora, the show was an opportunity to introduce the brand to a whole new audience. The Founder, Tope, experienced a fantastic turnout with plenty of engagement for her brand across the weekend.

And they are coming back to the show in April!

Want to put your business in front of new faces in 2027?

📩 Register your interest in exhibiting with us.
🗓️ 10 & 11 April 2027

21/08/2026

Want to be part of World of Triathlon Live 2027? 👀

We’re looking for exciting brands to exhibit and inspiring voices to take to the stage.

Put your business, story or expertise in front of a community that lives and breathes triathlon!

76% of our audience came to the show specifically to meet brands and buy product 😎

Register your interest now
[email protected]

🗓️ 10 & 11 April 2027

07/08/2026

Tri Highs | July 🏊🚴🏃

Another month. More incredible stories from the world of triathlon.

Did we miss an event, result or inspiring moment? Let us know in the comments 👇

30/07/2026

Your customers are here! 📍

A community of people obsessed with swim, bike and run, all looking to discover new brands, products and services.

If you want to put your brand in front of an engaged triathlon audience, World of Triathlon LIVE is the place to be.

📩 Register your interest in exhibiting for 2027
🗓️ 10 & 11 April 2027

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Excel London
London
SS91BW

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