08/11/2020
Louise Ashcroft, Gnippohs, Collectively-authored performance (60 min) Disorders Vol.3, Ugly Duck , London, 9 November 2019.
As part of our Saturday programme, artist and educator Louise Ashcroft presented an interactive, participatory piece with a focus audience engagement.
Gnippohs (or shopping backwards), is a new lifestyle concept which invites influencers and insignificants to mutate marketing methods through experimental creative exercises, using a shopping bag full of clutter as their toolkit. Louise Ashcroft led participants through a pile of fragmented stories as they invented content for Gnippohs’ post-shopping YouTube channel which they helped to shoot during this collectively-authored performance.
Speaking fiction to power, Louise Ashcroft creates situations and stories which unravel reality, often deliberately misunderstanding or subverting cultural codes and disrupting systems in order to speculate alternative ways of seeing/being. Louise works with stand-up comedy, film, writing, image, sculpture and interactive performance. She graduated from the Ruskin School of Art (Oxford University) and Birkbeck (University of London). She also studied Sculpture at The Royal College of Art and is co-founder of the alternative art school AltMFA.
Disorders Vol.3 was hosted by Ugly Duck
Image credits: Antonis Maros